1. In between jobs
Free for all
Foreign Language
Neon Light

2. MUSIC INDUSTRY

3. Most Popular Genres of Music
Rock, million albums sold last year
Country, 44.6 million albums sold last year

4. Fastest Growing Genres
EDM, Electronic Dance Music
Country
Hip-Hop

5. Rap & Hip-Hop
Sampling & collaboration have had the biggest effect on marketing rap
“Image” does NOT help or hurt record sales – unlike other industries where it counts!

6. Marketing Music: Concerts MP3/ iPods CDs TV concerts MTV videos
Cross-Selling *
* Newest way to market- they Cross-sell. That means they are musicians but they also own restaurants, star in movies, own a store, clothing line, etc.

7. The biggest effect on marketing music has been technology and the illegal downloading of songs.
There is no specific demographic for these people as it’s a wide variety of consumers
iTunes has helped
Royalties

8. What have musicians done to offset these lost revenues?
They have pursued sponsorships form major corporations like:
Doritos
Ford
Samsung
Sprint
iTunes

9. Booking a concert There are 3 components to booking a concert! Agents
Concert Promoter
Manager

10. Getting your name out there!
To reach new audiences ,musicians have been increasing the use of their music in video games, commercials, and movies.
Can you think of some examples?

11. Radio Station Promotion
You work for a local radio station and a famous artist is coming to town next week. Come up with a promotion for a listener to win two front row tickets.
Using that promotion, create a billboard for that promotion

12. Promoting theater

13. Popular form of entertainment
Promoted through:
Traditional Advertising such as billboards, upscale magazines, posters, etc.
Word of mouth advertising is HUGE for theater!
Successful shows can become movies, soundtracks add to sales, etc.
NEW!! Arts appreciation classes*
Arts appreciation – ex. Summer enrichment, at universities through continuing ed.- want kids and adults to appreciate & be well versed in theater

14. AWARDING ENTERTAINMENT

15. Academy Awards (Oscars)- honor excellence in film
Grammy Awards- honor excellence in music
Tony Awards – honor excellence in theater
Emmy Awards- honor excellence in television programming
Golden Globe- honors excellence in television & film

16. **Just a nomination is important
More endorsements
Rise in sales of merchandise, CDs, etc.
More attendance at concerts, theater performances, etc.
Even if you don’t win the free publicity helps the celebrity that was nominated

17. VENUE’S
What do you think is important to consider when choosing a venue:
Size
Population of city
Location of city (Interests)

18. Some examples of small locations:
High School Auditoriums, Churches, Concert Halls, Movie Theaters, Galleries & Museums, Amphitheaters, Nightclubs, restaurants, Convention Centers, Theme Parks
Some examples of large locations are:
Arena’s, Stadiums, Concert Halls, Convention Centers
CAN BE INDOORS OR OUTDOORS

19. What to Consider? SIZE Seating capacity Standing-room capacity
Ticketing & merchandising capacity
Parking capacity
Restroom & Food facilities
Number of emergency exits and safety precautions

20. What to Consider LOCATION Geographic location
Size of surrounding town or city
Available amenities-hotels, shopping, restaurants
Accessibility of location-highways, public transportation, etc
Safety of the location- built-up vs economically depressed area

21. What to Consider POPULATION
What KINDS OF EVENTS DO people in this area want to see?
Support for events-will they come?
Can target afford to attend?
Local businesses—will venue contribute to or compete with local employers and retailers?

22. Threats to Security People Hazards and accidents Natural disasters
This is the major threat-people who intend to do harm.
Trespassers, intruders, criminals, terrorists, thieves, arsonists & burglars. Employees & guest as well.
Hazards and accidents
Fires, machinery injuries, accidents, illnesses.
Natural disasters
Hurricanes, tornadoes, floods, & earthquakes.