1. Theories of corporate strategy
Topic 3.9 Selecting marketing strategies
Theories of corporate strategy
“I couldn’t repair your brakes, so I made your horn louder”

2. Syllabus Candidates should be able to:
define corporate strategy, give examples of factors influencing strategy
Assess Ansoff’s matrix and Porter’s strategic matrix
Describe the aim of portfolio analysis
Evaluate how a business may achieve competitive advantage through distinctive capabilities
Assess the effect of strategic and tactical decisions on human, physical and financial resources

3. corporate, organisation, way,
Definitions
A corporate strategy is
The _______ in which an _______________ intends to achieve its ___________ objectives.
corporate, organisation, way,

4. What factors influence corporate strategy?

5. Research - Ansoff’s Matrix

6. Research - Porter’s strategic matrix

7. What is the aim of portfolio analysis?
Portfolio analysis involves analysing the ________________ of a businesses’ ___________ range to ensure that a business uses its ______________ most effectively.
elements, product, resources

8. Competitive advantage through distinctive capabilities
On your syllabus it says you must “Evaluate how a business may achieve competitive advantage through distinctive capabilities”
What does this mean? Research examples.

9. Effect of decision on resources
What resources do businesses possess?
Why might strategic or tactical decisions affect: (a) human resources, (b) physical resources (c) financial resources?