1. helping to develop corporate aims and objectives

3. Objectives
Strategy/Plan
What’s the right order?
Mission statement
Corporate Aims
What are the most common/most important business objectives?

4. The Mission, the aims and the objectives of firms
What a firm wants to do; to whom and why! Sometimes how…
Clear, distinct and internal
Values-led; qualitative
LT/MT focused
Mission statement
Becomes Corporate Strategy and strategic plans formed fed by the Aims, Objs. Qualitative and Quantitative content
Why have aims & objectives?
Survival
Profit
Growth/ sale max
Cost efficiency
Market share
Employee welfare
Customer satisfaction
Meeting needs of stakeholders
Corporate Aims
Objectives
Strategy/Plan
Delivery=Do it!
Key Performance Indicators (KPIs)
Dept’l objectives
Problems that arise
Can you include everyone?
Idealistic
Not Clear message
No guarantee of success
Stakeholders
(each SH can have diff aims/objec to other SHs!!
Internal – owners, shareholders, employees, mgrs
Customers, competitors, suppliers, central/local gov’t, bankers, pressure groups, trade associations, and local community

5. Stakeholder analysis – who wants what, when, for whom and why….
Internal
Obj/Aims
External
Objs/Aims
e.g pupils
parents

6. Activities
Conduct stakeholder analysis for SHS, separate out into internal and external stakeholders and what their aims/objectives/motivations might be.
Review SHS’s own corporate aims and objectives by looking at the website
Brainstorm in groups of two or three and develop, design and present SHS’s NEW corporate strategy with a:
Mission Statement
Aims
Objectives
Strategic Plan (what/how they can make the above happen)
Internal
Obj/Aims
External
Objs/Aims
e.g pupils
parents

7. SHS corporate strategy 2017
Mission statement
Corporate Aims
Objectives
Strategy/Plan

8. Activities How this will work for you:
Brainstorm your ideas together
Collate them and agree the wording
Be confident to disagree…..this is part of the process
Pull it together: Start to develop a presentation…..logos, branding, image.
Once you have agreed your slides present back to the class
Compare and contrast

9. What business objectives?!
Read the Snapchat case study on page 165
Then watch this BBC News
Then read these
$3billion? No thank you
Bigger than…..?
Copycat, copycat you don’t know what you’re looking at….
Now, try and think Snapchat and business objectives. Can you draw up your own set of MO/CA/Obj & Strategy for this company?
Mindmap this out on the handout

10. Snapchat corporate strategy 2017+
Mission statement
Corporate Aims
Objectives
Strategy/Plan

11. Stakeholder analysis – who wants what, when, for whom and why….
Internal
Obj/Aims
External
Objs/Aims