1. We started with a question:

2. ‘as we head towards the year 2020,
what questions should we be asking as we plan how to best work with talented young EU musicians?’

3. What would a model that was transferable to other sectors look like?
What skills do orchestral musicians need for 21st century audiences & society?
How do we attract new audiences?
How do we persuade “non-audiences”?
(non audiences = audiences who actively avoid classical music)
How should we train the next generation of musical leaders?
What would a model that was transferable to other sectors look like?
How do we deepen the experience of current audiences?
How do we relate our European experience to a cultural context that is increasingly Global?
What about employment and jobs in Europe?

4. Towards 2020
Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector
A consortium of some of the world’s finest arts organisations aiming to change the face of classical music in Europe by skilling Europe’s young musicians to engage effectively with 21st century audiences and society.

5. YOUTH Engaging with Young People FUTURE Building for the Future
Towards 2020
Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector
Programme Values
YOUTH Engaging with Young People
FUTURE Building for the Future
PARTNERSHIP Learning how to Work well Together
DIVERSITY Expanding Opportunity
SKILLS Teaching Relevant Skills
EXCELLENCE Facilitating Excellence in all Activity

6. Towards 2020
Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector
Core Principles
Building a new model that would be transferable to many other sectors working with culture and/or young people
Innovating with new training, performance, digital, entrepreneurial and audience models as well as respecting high quality tradition
Preparing young orchestral musicians from all 28 EU member states in a manner that responds to the changing needs of 21st century audiences and society
Stretching Europe’s talented young musicians with the challenge of making their own horizons into the futureu

7. Phases Phase 1: 2014-15 Establishing the model
Towards 2020
Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector
Phases
Phase 1: Establishing the model
Phase 2: Developing the model
Phase 3: Fine tuning the model
Phase 4: Moving beyond the model

8. Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector
Phase 1: 3 Key Elements
Partners & Associates
Innovation
Transferability

9. Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector
Phase 1 Partners:
Residency Partners: Busoni Competition (IT), Grafenegg Festival (AT), Megaron Thessaloniki (EL)
National Partners: Bozar (BE), Cyprus Symphony Orchestra Foundation (CY), Music Centre Slovakia (SK)
Orchestra Partner: EUYO (UK)
Digital Partner: John Goode Cantate (UK)
Evaluation Partner: Culture Action Europe (BE)

10. Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector
Phase 1 Associates:
National Associates: 28 youth orchestras, conservatoires, media organisations, Culture Ministries or National Cultural Institutions, 1 in each EU Member State
Network Associates: European Federation of National Youth Orchestras, Sistema Europe network
Global Associates: New World Symphony USA, Sphinx USA, Neojiba Brazil, Shanghai China

11. Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector
The Partnership Wheel:
What do Partners need to do
within the Project?

12. Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector
The Partnership Wheel:
Which Partners are ‘leading’
at any point in the Project?

13. Towards 2020
Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector
2. Innovation

14. 1. New Training Initiatives
Music Labs
European Music Campus
Apprenticeships
Global Exchange Programme
Career Progression Routes

15. 1. New Training Initiatives
2. Increased Orchestral Opportunities
Music Labs
European Music Campus
Apprenticeships
Global Exchange Programme
Career Progression
New Alumni Teaching Projects
New Campus Training Orchestra
Master Classes & New Orchestras
Developed Recruitment

16. 1. New Training Initiatives
2. Increased Orchestral Opportunities
3. Audience Development
Music Labs
European Music Campus
Apprenticeships
Global Exchange Programme
Career Progression
New Alumni Projects
New Campus Training Orchestra
Master Classes & New Orchestras
Developed Recruitment
Spazio Klassik
Adopt an Orchestra
30s/40s Project
REACT
Late Night Sessions
Pop Up Concerts

17. 1. New Training Initiatives
2. Increased Orchestral Opportunities
3. Audience Development
4. New Online Spaces
Music Labs
European Music Campus
Apprenticeships
Global Exchange Programme
Career Progression
New Alumni Projects
New Campus Training Orchestra
Master Classes & New Orchestras
Developed Recruitment
Spazio Klassik
Adopt an Orchestra
30s/40s Project
REACT
Late Night Sessions
Pop Up Concerts
New Digital Space
New App / Website

18. 1. New Training Initiatives
2. Increased Orchestral Opportunities
3. Audience Development
4. New Online Spaces
5. Evaluation
Music Labs
European Music Campus
Apprenticeships
Global Exchange Programme
Career Progression
New Alumni Projects
New Campus Training Orchestra
Master Classes & New Orchestras
Developed Recruitment
Spazio Klassik
Adopt an Orchestra
30s/40s Project
REACT
Late Night Sessions
Pop Up Concerts
New Digital Space
New App / Website
New Evaluation Methodology

19. An example of one T2020 Initiative:

20. An example of one T2020 Initiative:
And finally: by committing to develop Spazio Klassik year on year until it is ready to be exported elsewhere
And: by making an atmosphere where the audience will feel at home and can talk to the players, asking questions and even trying instruments
Spazio Klassik: with Partners Concurso Ferrucio Busoni and the EUYO, and Associates Bolzano Festival Bozen
Q: How? A: by going to the audiences in a busy town square and making an attractive engaging environment for the musicians’ performances
Aim: attracting new and ‘non’ audiences to classical music

21. Spazio Klassik Summer 2014

22. Spazio Klassik Summer 2014

23. Newly designed performance space Design competition for new images
Spazio Klassik Summer 15:
Newly designed performance space
Design competition for new images
4 structures instead of 1
Guest curator

24. Spazio Klassik Summer 2016 - Plan:
First appearance outside of Bolzano, Italy will take place in the Netherlands, and possibly elsewhere in Europe

25. Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector
Phase 1 Major Elements:
Partners & Associates
Innovation
3. Transferability

26. Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector
Building a model useful to other sectors for the 2020s and beyond

27. Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector
Building a model useful to other sectors for the 2020s and beyond. In Phase1:
Step 1: Forming the architecture and initial practice of a ‘universal’ skill model
Step 2: communicating the project outwards in talks, symposia & to the music industry
Step 3: plan for the next phase of the project & its communication

28. Next Phase Phase 2: Developing the model Towards 2020
Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector
Next Phase
Phase 2: Developing the model

29. Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector
Phase 2: October 2015 – September 2017
Current T2020 Projects: refining, extending and combining
New T2020 Projects: new Projects, Partners and Associates
Expanding with a New T2020 ‘Community’
Attracting additional matching Corporate Support

30. Towards 2020: Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector
Phase 2: Timetable to start of Phase 2
2015 February – June: Partnership stakeholder consultation
2015 July – August: Phase 2 plan writing
2015 September: Finishing off Phase 2 Creative Europe application
2015 October: Application Submission to Creative Europe

31. For further Information or to contact T2020:
Towards 2020
Skilling Musicians & Engaging Audiences in Europe’s Orchestral Sector
For further Information
or to contact T2020:
Nicolas Klimis, Towards 2020 Partnership Co-ordinator