1. By: Jordan Duck and Arvind Vig shopcalendars365.com
Business Plan
By: Jordan Duck and Arvind Vig
shopcalendars365.com

2. Introduction Our domain name is www.Shopcalendars365.com
Our mission statement:
To provide customers with a unique calendar which can easily be gifted to anyone at anytime.
We want to provide gift calendars anywhere, anytime, for anyone
We are Shopcalendars365.com and our product is a desk calendar that can be bought at anytime in the year and can be customized with your name and pictures that you like. There are 16 different themes to choose from.

3. Product and Suppliers
Our product is a desk calendar which a persons’ name can be integrated into a photo, there are 16 different varieties of themes depending on the person you are going to give it to.
This person can be given to anyone
Our product is better than our competition because we give you the next 12 months from when you order the product
We will make the products ourselves to cut down on costs.
Our equipment will be stored in Jordan’s basement which is where we will operate this business
Our suppliers are Mack Printers, Xerox, and Canada Post which are all local

4. Finances The calendar costs $5.08 to make.
We will need $50,800 to make 10,000 calendars
We will need another $5,500 to fund the equipment such as a printer, a paper cutter, ink, stamps, and the paper
Item
Cost
Supplier
Stamps
2.15/calendar
Canada Post
Ink
0.76/calendar
Xerox
Paper
0.87/calendar
Packaging
1.30/calendar
Mack Printers

5. Advertising and Growth
We will be advertising on the internet on several websites
We will create a Facebook Page and get friends to join and get more people to join
Our main advertising strategy will be word to mouth and the actual calendars itself, we will be relying on customers to tell their friends about this cool new calendar they got
Our main target market is anyone who works on a desk really, the uniqueness of our product is that it stands up by itself so anyone between the ages of 7-50 can use this product,
We have aspirations of making promotional fliers for companies like car dealerships with the receiver’s name on it

6. Shipping and Customer Payments
Our shipping will be through Canada Post
The final cost customers will be paying is $25 for the calendar
Our cost of calendars(shipping included) $7.18 for shipping in Canada and $8.78 for shipping to USA
Destination
Cost
Estimated Time of Arrival
In Canada
2.10
1-4
In USA
3.70
2-5

7. Customer Payments We are going to use Paypal for our website
Paypal charges 2.9% and a $0.30 fee for all transactions

8. Day to Day Costs/Competition
Customers can contact us by
We won’t have any day to day cost because we will be buying our material in bulk
We researched extensively and our main competition is SnapFish, Vistaprint, Mixbook, and Custom Calendars
Upload a picture and customize things like the border
We are better than them because with us you can order the calendars at any time of the year and we will give you the next 12 months
With these other calendar companies you can only give someone a calendar in January because that is when their calendar starts

9. Risks and Rewards and Growth
An inconsistent income and an economical market collapse
Not being able to pay back our start-up loan
Rewards:
Successful business and a high income
Having a surplus of money from the start-up loan
We want to make all of the money that we got a loan
We want to sell all of the calendars that we will make

10. Potential Problems and Solutions
1. Not enough sales.
Promotional Sales, discounts
2. Customers may not be satisfied.
Give them a refund if they ship us the product within a month
of the purchase
3. Customers don’t like themes.
Make 1 new theme a month of there suggestion

11. Conclusion
To refresh your memory, we are Shopcalendars365 and our product is a calendar that can be bought at anytime in the year and can be customized with your name and a selection of pictures we provide that you like. There are 18 different themes to choose from. We have been in business for 4 years. We sell each calendar for $25 and make them for $5.08. Every calendar we sell, we make a profit of $17.82 for people who buy it in Canada, and our profit is $16.22 for people who buy it in the USA.
Again, we want to provide customers with a unique calendar which can easily be gifted to anyone at anytime.