1. B2B, B2C, B2E and E-Commerce Intranet
Erin Whitney
MBA 624
06/09/2004

2. E-Commerce Definition
Technology- mediated exchanges between parties, individuals, or organizations as well as the electronically based intra or inter organizational activities that facilitate such exchanges.
Jaworski & Rayport

3. E-Commerce Subdivisions
B2B (Business-to-Business)
B2C (Business-to-Consumer)
C2C (Consumer-to-Consumer)
B2E (Business-to-Employee)

4. B2B Definition Companies buying from and selling to each other online
While B2B exists both online and offline, the acronym is used to describe the online variety
B2B has evolved to encompass supply chain management as many companies outsource parts of their supply chain to their trading partners

5. B2B Requirements
Negotiation – Buyer and seller must negotiate price, delivery, and product specifications.
Integration – A company’s system must be able to communicate with the system of their customer without human interaction.

6. B2B Exchange
A website where many companies can buy and sell to each other using a common technology platform.
Many exchanges also offer additional services such as payment or logistics to help members complete a transaction
Exchanges can be public or private
Public – owned by industry organization or independent investors and have their own board of directors
Private – run by a single company for doing business exclusively with established suppliers and customers

7. Collaborative B2B
A business and its trading partners give each other real time access to ERP systems, product design, inventory, and other systems
Integrating the supply chain

8. Benefits of B2B E-commerce
Manage inventory more efficiently
Adjust more quickly to customer demand
Get products to market faster
Cut the cost of paperwork
Obtain lower prices on some supplies

9. B2B Growth B2B market is expected to experience significant growth
B2B E-commerce is expected to reach $207 trillion in 2004, up from $406.2 billion in (Forrester Research, Inc.)

10. B2C Definition
Business that sells its products or services to consumers over the Internet for their own use.
Online Retailers (Amazon.com)
Online Banking
Travel Services
Health Information
Real Estate

11. Difference between B2B and B2C
The customer (business vs. individual)
B2B transactions are more complex
B2C does not require:
Negotiation for price, delivery, and product specifications
Integration with other systems

12. Challenges of B2C E-commerce
Getting browsers to buy things
Building Customer Loyalty
Order Fulfillment
Security
Privacy

13. Addressing these Challenges
Getting Browsers to Buy Things
Improve navigation
Simplify the checkout process
Send s with special offers
Building Customer Loyalty
Focus on personalization
Create an easy-to-use customer service application
Focus on making your site easy to use

14. Addressing Challenges (cont.)
Fulfillment
Increase focus and investment on logistical systems and supply chain technologies
Security
SSL Technology
Digital Signatures
Privacy
Make privacy statements readily available to consumers
Opt-out policy for collecting personal information

16. B2C Growth
B2C E-commerce is expected to grow from $38.8 billion in 2000 to $184.5 billion in 2004 (Forrester Research, Inc.)

17. C2C
A consumer sells products or services to another consumer via the Internet.

18. B2E Definition
An intrabusiness network which allows companies to provide products and/or services to their employees.
Companies generally use B2E networks to automate employee-related corporate processes.
B2E portal is a customized home page or desktop for everyone within an organization
One URL for everyone in the organization
A mixture of organization-specific and employee-defined components
The potential to be customized and altered to suit the needs of a particular employee

19. Examples of B2E applications
Online insurance policy management
Corporate announcements
Online supply requests
Special employee offers
Maintain employee resume
Update employee records

20. E-Commerce Intranet 3 distinct Web-based technologies Internet
Extranet

21. Internet
Global computer network
Everyone has access

22. Intranet
A private network that is open only to employees of a single organization.
Internal communication vehicles and knowledge bases that serve as a company-wide information system.
Intranets can improve information flow and keep costs down within a company.

23. 3 Key Elements for Intranets
Intranets must be relevant and useful.
Find a balance between what executives want the employees to know and what the employees are interested in
Intranets must be updated frequently.
Employees should get the news first
Intranet should be more dynamic than the external site
Intranets must be backed by strong internal communication programs.
Must have support from top-level management
Training

24. Extranets
A mechanism based on Internet and Web technology for communicating both privately and selectively with customers and business partners.
Extranet extends a company’s network beyond its boundaries to predetermined business partners, customers, suppliers, and others.
Extranets provide a safe way to allow transactional business-to-business activities and can save time and money.

25. References
Aber, Robyn. “Internet, Intranet, Extranets: What’s What?” January 13,
Jaworski, Rayport. Introduction to E-Commerce. McGraw-Hill Company. New York, NY
Kirsner, Scott. “Intranet Marketing 101.” CIO Magazine. Dec. 1, 1999.
Patton, Susannah. “The ABCs of B2C.”
Varon, Elana. “The ABCs of B2B.”
Wailgum, Tom. “What are Extraverts.” CIO Magazine. March 15, 1998

26. Questions