1. Case Study

2. Toyota
Toyota Industries has started as automatic loom manufacturer in 1926
In 1933 Toyota motors has been founded from the Toyota Industries
In 1967 Regenerative breaking was discover by American Motors (Mechanical Flywheel)
From 1968 Toyota had started R&D for the Hybrid Car.

3. Toyota Prius

4. Flywheel + Electric Generator = Hybrid Regenerative Breaking
Ideation
Flywheel + Electric Generator = Hybrid Regenerative Breaking

5. Product Development

6. Empathy Mapping

7. Case Study 2

8. Tata Nano
Empathy Mapping
Budget
Seating arrangement
Appearance

9. Ideation Challenges Counter balance of Small car Safety
Small car with big space & storage
Economical Ride
Cost Cutting

10. Product Development
Back Side Engine
Only 3 Bolt to hold Wheel

11. Product Development Revalidation Engine CC has been Increased
Extra Shaft design for engine
Wheel position Change to Edge of body
Duct For the cooling of Engine

12. Success of Design

13. Reasons Got Failed Not available in promised prize
Small compare to other cars
Safety Myths
Sound of Engine
Power of Engine
Empathy also got failed

14. Thank you