1. Navigating Domestic & International Markets
Timing is everything
Presented by kevin e. streit, cstp, ctc, ctis
KEVIN STREIT AND ASSOCIATES, LLC
 KSA, llc All rights reserved.

2. 2016 EXPLAINED… a little history
THE ECONOMY
Tour operators book months in advance
In Q3/Q4 2014, the Euro declined; however, business for 2015 was already booked (or at least a substantial part of it was – certainly escorted groups)
Therefore, 2015 business was not greatly affected
2016 is experiencing the full effect of the weakened Euro
 KSA, llc All rights reserved.

3.  KSA, llc All rights reserved.

4. Top 15 Overseas Source Markets
Country/ Market
2014 Arrivals
2015 Arrivals
% Change : ’15 v. ’14 UK
4,149,129
4,900,823
18%
Japan
3,629,244
3,758,297 4%
China (x HK)
2,189,781
2,271,820
Germany
2,056,492
10%
Brazil
2,263,996
2,218,883
-2%
S. Korea
1,459,938
1,764,871
21%
France
1,658,345
1,752,611 6%
Australia
1,304,172
1,450,113
11%
India
962,133
1,125,783
17%
Italy
963,540
1,039,397 8%
Colombia
881,274
853,624
-3%
Argentina
684,788
791,905
16%
Spain
707,733
752,823
Netherlands
642,211
726,011
13%
Venezuela
616,037
590,733
-4%
Arrivals :
Top 15 Overseas Source Markets
 KSA, llc All rights reserved.

5. 2017 Tour Operator Planning Schedule Domestic Operators - Wholesale Segment
Brochure Released
Planning / Contracting Period
Deadline for Brochure Inclusion
Domestic Operators (Spring & Fall) – June to August 2016
Domestic Operators (Holiday issue) – June to August 2016
Student Youth Market - January to April 2016
Domestic Operators (Spring & Fall) – August / September 2016
Domestic Operators (Holiday issue) – December 2016
Student Youth Market – April 2016
Domestic Operators (Spring & Fall) – October to November 2016
Domestic Operators (Holiday issue) – May 2017
Student Youth Market – September 2016
 KSA, llc All rights reserved.

6. 2017 Tour Operator Planning Schedule U. S
2017 Tour Operator Planning Schedule U.S. based receptive tariff programs
Brochure Released
Planning / Contracting Period
Deadline for Brochure Inclusion
Summer
May to August 2016
Summer
September 30, 2016
Summer
November 2016
 KSA, llc All rights reserved.

7. 2017 Tour Operator Planning Schedule United Kingdom (UK)
Brochure Released
Planning / Contracting Period
Deadline for Brochure Inclusion
Summer – early release
February to May 2016
Traditional
March to May 2016
Summer – early release
May 2016
Traditional
July 2016
Summer – early release
June 2016
Traditional
September 2016
 KSA, llc All rights reserved.

8. 2017 Tour Operator Planning Schedule Germany
Brochure Released
Planning / Contracting Period
Deadline for Brochure Inclusion
Winter
January to April 2016
Summer
May to September 2016
Annual
April to August 2016
Winter
June 2016
Summer
October 2016
Annual
July 2016
Winter
August 2016
Summer
December 2016
Annual
November 2016
 KSA, llc All rights reserved.

9. 2017 Tour Operator Planning Schedule Japan
Brochure Released
Planning / Contracting Period
Deadline for Brochure Inclusion
Winter (October / November)
May to July 2016
Summer (May to August)
September to November 2016
Winter (October / November)
May to early June 2016
Summer (May to August)
December 2016
Winter (October / November)
August 2016
Summer (May to August)
February / March 2017
 KSA, llc All rights reserved.

10. 2017 Tour Operator Planning Schedule China
Brochure Released
Planning / Contracting Period
Deadline for Brochure Inclusion
Summer
October / November 2016
GOLDEN WEEK
(approx. 1st week in October)
February / March 2016
CHINESE NEW YEAR (Jan / Feb)
July / August 2016
Summer
December / January 2016
GOLDEN WEEK
(approx. 1st week in October)
May 2017
CHINESE NEW YEAR (Jan / Feb)
October 2016
Summer
March 2017
GOLDEN WEEK
(approx. 1st week in October)
June / July 2017
CHINESE NEW YEAR (Jan / Feb)
November 2016
 KSA, llc All rights reserved.

11. Plan your marketing strategy well in advance
know your markets!
 KSA, llc All rights reserved.

12. Kevin E. Streit, CSTP, CTC, CTIS
Direct phone : (702)
 KSA, llc All rights reserved.