1. What's Trending Now, Millennials and Millionaires
April 2017

2. Le Peau de l’Ours Investment Club, Paris 1914
Pablo Picasso
Family of Saltimbanques
1905
National Gallery, Washington D.C.

3. Scull Auction, Sotheby’s Parke Bernet, 1973
The Art Institute of Chicago
Still from the movie, “America’s Pop Collector: Robert C. Scull: Contemporary Art at Auction”
Jasper Johns
Target, 1961
Robert Scull, Collector

4. Auction of Irises, Sotheby’s, 1987
Vincent van Gogh Irises
1889
J. Paul Getty Museum

5. Collector Motivations
% whose Reason for collecting art & Collectibles is enjoyment of its aesthetic value
All art collectors by age and asset level
Other reasons for collecting
All collectors

6. Risk Tolerance % WHO believe investing in art & Collectibles is risky
by age
by asset level
% WHO BELIEVE TO BE TRUE ABOUT ART & Collectibles
Among collectors by age

7. One One in ten in five strategy Art As a Capital Asset as a finance
invests in art as a
Diversification
strategy
One
in ten
Leverages art
as a finance
strategy
% who invest in art as an alternative
All art collectors and by gender
% who use fine art as loan collateral
By Age
By asset level
By asset level

8. Collection Planning % who plan to gift to not-for-profit
By age and asset level
% who plan to pass to family
By age
% who plan to Sell all/most
By age