1. Planning a business...

2. Schoki Doki

3. What is „Schoki Doki“?

4. What is „Schoki Doki“?
„Schoki Doki“ is a business where we sell home-made chocolate

5. What is „Schoki Doki“?
„Schoki Doki“ is a business where we sell home-made chocolate
There are many different kinds of chocolate (e.g. vanilla, strawberry, nougat, nut-chocolate, etc.)

6. What is „Schoki Doki“?
„Schoki Doki“ is a business where we sell home-made chocolate
There are many different kinds of chocolate (e.g. vanilla, strawberry, nougat, nut-chocolate, etc.)
There are many different forms for our chocolate (e.g. flags, attractions, animals, ...)

7. What is „Schoki Doki“?
„Schoki Doki“ is a business where we sell home-made chocolate
There are many different kinds of chocolate (e.g. vanilla, strawberry, nougat, nut-chocolate, etc.)
There are many different forms for our chocolate (e.g. flags, attractions, animals, ...)
Once in month there is an event where you can create your own chocolate

8. Formal information

9. Formal information
Malina and Svenja are the founders

10. Formal information Malina and Svenja are the founders
The opening times are am – 2.00 pm and 2.30 pm – 6.30 pm

11. Formal information Malina and Svenja are the founders
The opening times are am – 2.00 pm and 2.30 pm – 6.30 pm
The shop and the production will be in one rented building

12. Formal information Malina and Svenja are the founders
The opening times are am – 2.00 pm and 2.30 pm – 6.30 pm
The shop and the production will be in one rented building
The area will be 150m² - 160m²

13. Formal information
Malina and Svenja are the founders
The opening times are am – 2.00 pm and 2.30 pm – 6.30 pm
There will be one full-time, one half-time employee, and a mini-jobber
The shop and the production will be in one rented building
The area will be 150m² - 160m²

14. Legal form of the business
GbR (civil-law partnership)

15. Civil-law partnership
When you‘re in a Civil-law partnership, you don‘t have to have a starting capital

16. Civil-law partnership
When you‘re in a Civil-law partnership, you don‘t have to have a starting capital
When you‘re in a Civil-law partnership, you are liable with your private property

17. What we have to observe

18. What we have to observe
Is our business a trade business or a commercial business?

19. What we have to observe
Is our business a trade business or a commercial business?
If it‘s a trade business we need a master craftsperson in our business

20. What we have to observe
Is our business a trade business or a commercial business?
If it‘s a trade business we need a master craftsperson in our business
We have to make sure that there are no smelly emissions

21. What we have to observe
Is our business a trade business or a commercial business?
If it‘s a trade business we need a master craftsperson in our business
We have to make sure that there are no smelly emissions
We have to make sure that there is traffic access

22. Bank and Money

23. Bank and money
The district of Leer supports businesses with subsidies of 20% of the total equipment costs

24. Bank and money
The district of Leer supports businesses with subsidies of 20% of the total equipment costs
The bank and the district of Leer support our business only if it‘s as good as certain that the business will still exist 3 years later

25. Bank and money
The district of Leer supports businesses with subsidies of 20% of the total equipment costs
The bank and the district of Leer support our business only if it‘s as good as certain that the business will still exist 3 years later
For bigger projects and businesses there is the NBank (Niedersachsen/ Lower Saxony Bank)

26. Bank and money
The district of Leer supports businesses with subsidies of 20% of the total equipment costs
The bank and the district of Leer support our business only if it‘s as good as certain that the business will still exist 3 years later
For bigger projects and businesses there is the NBank (Niedersachsen/ Lower Saxony Bank)
The NBank supports further educations or benefits

27. Short information about the NBank
The NBank allows credits (sometimes with the main/house bank) to the businesses

28. Short information about the NBank
The NBank allows credits (sometimes with the main/house bank) to the businesses
You get to the NBank through the main/house bank

29. Buying equipment
Things you don‘t buy for the production can‘t get supported

30. Buying equipment
Things you don‘t buy for the production can‘t get supported
You‘re only allowed to buy the stuff once you have handed in the application

31. Buying equipment
Things you don‘t buy for the production can‘t get supported
You‘re only allowed to buy the stuff once you have handed in the application
You have to observe European specifications

32. Buying equipment
Things you don‘t buy for the production can‘t get supported
You‘re only allowed to buy the stuff once you have handed in the application
You have to observe European specifications
Federal regulations and trade laws have to be observed

33. Personnel and hourly wage
The minimum wage in Germany is 8.50€

34. Personnel / Employees Time Monday Tuesday Thursday Friday Saturday
Wednesday
Thursday
Friday
Saturday
10am - 2pm A
A & C
A & B
2.30pm – 6.30pm
B & A
A & B & C
B & C
Employee A & B are the owners (Malina & Svenja) [Full-Time [A] → 40h per week] [Half-Time [B] → 20h per week]
Employee C is a minijob-assistant (e.g. Lennart) [450€ per month]

35. Personnel / Employees Time Monday Tuesday Thursday Friday Saturday
Wednesday
Thursday
Friday
Saturday
10am - 2pm A
A & C
A & B
2.30pm – 6.30pm
B & A
A & B & C
B & C
Employee A & B are the owners (Malina & Svenja) [Full-Time [A] → 40h per week] [Half-Time [B] → 20h per week]
Employee C is a minijob-assistant (e.g. Lennart) [450€ per month]
Full-Time employee:
→ 10€ per hour
→ 10€/h · 40h · 4
→ 1,600€ per month
→ 1,600€ · 12
→ 19,200€ per year
Half-Time employee:
→ 10€/h · 20h · 4
→ 800€ per month
→ 800€ · 12
→ 9,600€ per year

36. Personnel / Employees Time Monday Thursday Friday Saturday 10am - 2pm
Tuesday
Wednesday
Thursday
Friday
Saturday
10am - 2pm A
A & C
A & B
2.30pm – 6.30pm
B & A
A & B & C
B & C
Calculation of costs:
→ 40h · 10€/h · 4 = 1,600€
→ · 1.5 = 2,400€
→ = 450€
+ 3,000€ running costs
~ 6,000€ monthly expenses
Estimated daily turnover to run the business successfully: € : 20d = 600€/d
 This corresponds to a chocolate bar equivalent of 150 units at a price of 4€/unit

37. Further expenses Taxes: Insurances Obligatory Insurances: Trade tax
Health insurance
Social insurance
Accident insurance
Important additional insurances:
Liability
Inventory
Legal Protection
Taxes:
Trade tax
Income tax
Wage tax
Sales tax

38. SchokiDoki‘s shop ground plan
… just an idea …

39. Our Shop

40. Our website

41. Flyers (in schools, in cafes, the local library, multi, townhall)
One car with advertisement on it which is used when doing home visits
Posters (mostly in the pedestrian zone, in schools, the local library, townhall, multi)
Advertisement in the newspaper/ local magazines
Advertisement in transportation (e.g. train, buses)
Pens in the shop that you get for free
Stickers you can get in the shop for free
Key-chains you can buy in the shop
Social media accounts (Facebook, Instagram)
PR-Campaign

42. Thank you for your attention