1. Marketing on a Budget

2. Wisconsin Women’s Business Initiative Corporation
Statewide economic development organization
Over 25 years
501 C3; founded in 1987
Offices in Milwaukee, Madison, Racine and Kenosha
Local, Regional, National and International Partnerships
Emphasis: women, low-income individuals and minorities

3. WWBIC’S Primary Services
Business Education & Workshops
Creative Financing Solutions
One-on-One Assistance
Networking Opportunities
Business Laboratory, CWC
Make Your Money Talk
Financial Capability & Individual Development Accounts (IDA’s)
Bella Blvd
WWBIC Loan Client

4. Marketing Describes business’ products or services
Describes target customers
Identifies how you will bring them together
Identifies industry and market AND size and trends
Evaluates competition
Sets market strategies and goals

5. The Questions Who is your ideal customer. What do you make or do
The Questions Who is your ideal customer? What do you make or do? Where is your ideal customer? Why are you in business? How? Set strategy and goals

6. Target Customer Who buys the most? Individuals or other businesses?
What do you know about them?
Why will they buy from you?
What are their expectations (cost, selection, hours, etc.)?
Who are they buying from now?

7. How do you reach those people who are buying the most?
Marketing Strategies
How do you reach those people who are buying the most?

8. Promotion Components Advertising Personal selling Public relations
Special events
Word of mouth/referrals
Educational activities

9. Promotional Considerations
Cost-effectiveness
Ability to reach target customers
Image consistency

10. Free Promotional Tools
Public relations
Press releases
Stories of interest
Cross promote with other businesses
Free calendar listings
Don’t be afraid to talk about it
Be an expert in your field
Speaking engagements, TV, podcasts, blogs, etc.

11. Use Social Media! Facebook Number 1 social media site in the world
Business pages-users can like, rate, leave reviews and share
42% of marketers report that Facebook is important to their business
Twitter
70% small businesses are on Twitter
42% of consumers learn about products and services via Twitter
Instagram
75 million users log on daily
Users post 1,000 comments every second and like posts 1.2 billion times a day

12. Promotional Tools (under $10)
Every month, give customers a chance to win free stuff!
Donate to charity for a certain number of purcahses
Hold a contest
Hire a student or family member to hold a sign outside
Show up in person to deliver goods to a client
Use flyers

13. Promotional Tools (under $20)
Attend free networking events to expose yourself to community
Use Vista Print or other online printers to print inexpensive business cards, thank yous, magnets, etc.
Use Constant Contact or other marketing program. $15/month gives you up to 500 promotions!
Use flyers

14. Business Development Know your uniqueness Price isn’t everything
Look for long term, renewable relationships
Understand how your customer makes decisions
Don’t be a ‘peddler,’ be professional
Know when to move on
Track activities
Work on retaining current customers
Give back to community

15. How to Contact WWBIC www.wwbic.com Milwaukee: (414) 263-5450
Madison: (608)
Kenosha: (262)
Racine: (262)

16. Thank You!