1. CYC –Create your clothes

2. Idea Custom-made clothes Design yourself
Wide selection, focus on clothes not accessories
Europe

3. Values
Make fitting clothes for everyone
Great quality

4. Customer Profile Both, but more female than male
Middle-class to upper-class
Between years old
For people who don‘t find clothes in their real size
For people who are interested in fashion

5. Distribution & Strategy
Free shipping – the shipping will be “in the price” of the clothes. Original price shipping price. Customers don´t know that the shipping price is in the clothes price. Customers see that it cost 360.
Cashback – if the customer is not happy with their product he/she can send the clothing back and get 50% of the money they paid in return. If the product is broken the customer gets full cashback.

6. Key resources The clothes are made by people.
Machines cutting the fabric.
The factory is in Asia.
Shipping it from Asia to storage in Europe and then to the customers.
A strong trademark that is assosiated with our products.
Experienced factory employees and gender equaility.
Good counseling on the website and app.
Bonuscards.
Paypal, invoice.

7. Key Activities
The customer creates his own clothes with its own mesurements. He/she is able to choose the color, the patterns, the texture and the shape of his/her clothes. When it’s done, he/she takes the command.
The clothes will be assembled in a factory in Asia then sent in centrals dispatched in Europe, then redistibuted to the customer at his/her place.

8. SWOT-analysis Strenghts Weaknesses Opportunities Threats
Fits everybody
Unique
Good price
Available in whole Europé
Weaknesses
Hard to get exact measure
Long shipping-time
Risky (high starting capital)
Opportunities
Expand to other parts in the world
Threats
More expensive than mass production
Local seamstresses

9. First Idea

10. HOW? WHAT? WHO? € ? The business model Canvas XYZ Company 02-Mai-2015
Iteration #1
HOW?
Key Partners
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Key Activities
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Value Proposition
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Customer Relationship
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WHO?
Customer Segments
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WHAT?
Key Resources
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Channels
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Cost Structure
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€ ?
Revenue Streams
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11. The business model Canvas
How to use!

12. The business model Canvas
How to use!

13. The business model Canvas
Custom-made clothes
02-Mai-2015
Iteration #1
Key Partners
Your Body text
Key Activities
Your Body text
Value Proposition
Your Body text
Customer Relationship
Your Body text
Customer Segments
Your Body text
Costum-made clothes
Fashion designer
Sell
Cashback
Fashion victim
Design
Beautiful, good, organic, fair
Personal assistance
Consulting, advertising
Producer fabrics
People who care about the planet
To make clothes for people who struggle to find clothes that fit their bodies
Key Resources
Your Body text
Channels
Your Body text
TV-commercials
(after programs like project runway or topmodel to catch the right target-group)
Fabric producers
The middle-class
Stylists
Fashionblogger
Designers
We offer costum-made clothes with a great quality
Painting artists
Taylors
Ads on the internet
unisex
Investors
Sponsors
Design your own clothes from scratch
Youtube-commercials (on fashion channels)
Help from the Banks
Cost Structure
Your Body text
Revenue Streams
Your Body text
Pay with cards
Prices for the middle class
Salaries for:
Workers: tailors, designers, stylists, painting-artists, fabric producers, economy workers, delivery people, and so on…..
Buy now – pay later
Good price for the quality
Pay on credit
Delayed payement

15. -good customer service Gains Gain Creators
-chart which shows the different colours
Choosing colours
Products & Services
-list with other proposals what you can find nice too
Good information
Instruction
-app
Free dispatch
Customer Jobs
-internet webside
-proposals of trousers, dresses and suits
suggestion
-measurements (cm, inches)
-choose colour, textiles and extra details
Pains
Pain Relievers
-get selfdesigned and perfect fitting dresses, suits and trousers
-free dispatch balance the price out
-Convert from the different measurements (cm in inches, inches in cm…)
-Price (expensive)
-bad fit

16. The business model Canvas
Custom-made clothes
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Iteration #2
Key Partners
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Key Activities
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Value Proposition
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Customer Relationship
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Customer Segments
Your Body text
internet side and app
The customer designs
People between 18-35
Fashion designer
Lists and charts which you can chose different colours, textiles and details
Cashback
Factories in Asia and then dispached in Europe
Personal assistance
Middle-class up to upper-class
To make clothes for people who struggle to find clothes that fit their bodies
Producer fabrics
Free shipping
Fashion interested
Key Resources
Your Body text
Channels
Your Body text
Converter from the different measurements
TV-commercials
(after programs like project runway or topmodel to catch the right target-group)
People and machines
People who can’t find right size
Fashionblogger
Design on the website
Free dispatch
Good customer service
Strong trademark
Ads on the internet
Female/male
Experienced factory employees
Much information and instructions and suggestions
Good counseling
Youtube-commercials (on fashion channels)
Cost Structure
Your Body text
Revenue Streams
Your Body text
Pay with cards
Prices for the middle class
Salaries for:
Workers: tailors, designers, stylists, painting-artists, fabric producers, economy workers, delivery people, and so on…..
Buy now – pay later
Good price for the quality
Pay on credit
Delayed payement