1. Perfect fit.com Custom-made clothes
either based on a preconceived model or 100 % designed by the customer

2. Services proposed Webshop
Customer services: videos, consultants (phone number)

3. Customer’s profile Men and Women From 8 to 99 years old
People struggling for finding their size

4. Advertisements Social Networks (Facebook, Snapchat,…)
Fashion bloggers on Youtube
Collaboration with famous designers
Sponsors
Advice while shopping

5. Strategies A. Shipping B. Payments Factory in Europe Stock in Europe
Delivery in Belgium, France, Norway, Sweden, Germany via Kiala (same for returns)
Cashback : in coupons
B. Payments
Raw material : taking from another company
Labour : Wages/salaries
Shippings : Taxes and Vats, labour, cars/ships/planes/trucks

6. Strategies C. Customer services on the website: E-mail Phone number
Address
Chatting
Fax
Consultants
D. Reviews:
Rating stars/surveys/comments
Videos for helping

7. Strategies E. Website when Purchasing: F. Advantages for customers
Credit card
Paypal
Visa
Invoice/bill = pay later when received/delivered
F. Advantages for customers
Bonus cards
Cashback through coupons
Fairtrade & ecologic material
Clothes are 100% at their image
Free shipping

8. Strategies G. Social and Environmental projects
After returns: selling the clothes to 2nd. Hand shops or giving to social shops
Raw material made with biological cotton produced by small farmers
Employing people who can’t find work for a long time.