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2. About Santa Ana
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3. SANTA ANA
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4. Mission Statement:
“To be the broker of community solutions that create economic prosperity.”
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5. To Economic Development
Strategic Approach
To Economic Development
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6. The
Social
Factors
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7. Rockefeller Institute of Government:
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8. Rockefeller Institute of Government:
Of 86 urban centers in the nation,
Santa Ana has the highest
“hardship index.”
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9. Rockefeller Institute of Government:
Of 86 urban centers in the nation,
Santa Ana has the highest
“hardship index.”
Unemployment
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10. Rockefeller Institute of Government:
Of 86 urban centers in the nation,
Santa Ana has the highest
“hardship index.”
Unemployment
Number of children under age 18
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11. Rockefeller Institute of Government:
Of 86 urban centers in the nation,
Santa Ana has the highest
“hardship index.”
Unemployment
Number of children under age 18
Percent of population over 25 with less than high school education
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12. Rockefeller Institute of Government:
Of 86 urban centers in the nation,
Santa Ana has the highest
“hardship index.”
Unemployment
Number of children under age 18
3. Percent of population over 25 with less than high school education
4. Low per capita income
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13. Rockefeller Institute of Government:
Of 86 urban centers in the nation,
Santa Ana has the highest
“hardship index.”
Unemployment
Number of children under age 18
Percent of population over 25 with less than high school education
Low per capita income
Crowded housing
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14. Rockefeller Institute of Government:
Of 86 urban centers in the nation,
Santa Ana has the highest
“hardship index.”
Unemployment
Number of children under age 18
Percent of population over 25 with less than high school education
Low per capita income
Crowded housing
Poverty
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15. Business/Economic Factors
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16. In Six Growth Industries:
Local Jobs Outlook
In Six Growth Industries:
Very Encouraging
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17. • Automotive & Transportation • Engineering & Construction
Growth Industries:
• Automotive & Transportation
• Engineering & Construction
• Global Business Services
• Health Care
• Manufacturing
• New Media
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18. • Abilities • Knowledge
• Skills
• Abilities
• Knowledge
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19. Current Average Local Income Levels: Comparatively Low
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20. of Local Job Applicants:
Highest Deficiency
of Local Job Applicants:
Technical Skills
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21. Qualified Job Applicants:
Difficulty Hiring
Qualified Job Applicants:
Comparatively High
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22. Local School Enrollment Levels: Currently Declining
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23. Local School Drop-out Rates: Currently Increasing
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24. Minimum Education Required for Jobs: High School Diploma
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25. SOLUTION: High School Inc.TM Academies
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26. What are the High School Inc. Academies?
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27. High School Inc. Academies Project Academies Focused on Top Six
Local High-Growth Industries:
• Automotive & Transportation
• Engineering & Construction
• Global Business Services
• Health Care
• Manufacturing
• New Media
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28. High School Inc. Academies Project • A Business-Led Partnership with
our local K-12 School District
• Memorandum of Understanding
Puts Business in Charge
• A Board of Directors with
A Business-Appointed Majority
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29. High School Inc. Academies Project • Curriculum Input from
Academy Business Councils
• Mentoring, Internships &
On-Site Classes
• Corporate & Foundation Funding
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30. A Major Deficiency of Local Employees: English Proficiency
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31. Local Adult Education Levels: Comparatively Low
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32. SOLUTION: Expanded English Language Training
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33. SOLUTION: English WorksTM
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34. What is
English Works?
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35. • A Partnership with the Local Community College District
English Works Project
• A Partnership with the Local
Community College District
• Retention Education
• Hired Ad Agency for Focus Groups,
Message Development in Spanish
• Outreach to Community
• Public Relations Campaign
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36. The Role Business Plays in the Community
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37. Annual Business Investment in Santa Ana
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38. City Government $152,000,000 Education 85,000,000
Voluntary ,000,000
Total/year $437,000,000
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39. How important is our broker role?
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40. Mission Statement:
“To be the broker of community solutions that create economic prosperity.”
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41. Paradigm Shift: “Whom do people trust the most?”
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42. Paradigm Shift: “Whom do people trust the most?” • Business?
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43. Paradigm Shift: “Whom do people trust the most?” • Business?
• Government?
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44. Paradigm Shift: “Whom do people trust the most?” • Business?
• Government?
• Community?
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45. _______________________________________________________________________________________________________________________________________________________________________

46. the necessary capital to finance a successful community?
Q: Who can provide
the necessary capital to
finance a successful community?
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47. A: The business community!
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48. 1. Increased business productivity and profitability, or
The solution?
The choice is between:
1. Increased business productivity and profitability, or
2. Increased taxes
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49. Economic and social needs
are interdependent
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50. of the 21st century society.”
Peter Drucker:
“The more economy, money, and information become global, the more community will matter. And only the social sector nonprofit organization performs in the community, exploits its opportunities, mobilizes its local resources, and solves its problems. The social sector nonprofit organization will thus largely determine the values, the vision, the cohesion, and the performance
of the 21st century society.”
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51. In the 21st century, chambers
Conclusion:
In the 21st century, chambers
of commerce can become the community-based non-profit organizations that can earn
the trust of the people
and broker successful
community solutions.
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52. _______________________________________________________________________________________________________________________________________________________________________