1. Business Plan Done By: Danah AL Zaben ID# 200900141
Norah Al Rashdi ID#
Maryam Al Ali ID#
Manal Alsabti ID#  
Section: 201

2. Outline Overview and Introduction Business Description
Industry Analyses
Market Analysis
Business Model
Marketing Strategies
Management Team and Company Structure
Operations plan
The plan for product and service design
Financial Projections

3. Overview and Introduction
“You don't mess with your brand without having a good reason. If it wasn't performing to their expectations, maybe they thought a fresh look and a little redesign would be a good move”
Nick Frey
What does environment mean to us ?!
What have we done so far to our environment ?!

4. Description of the Business
Our industry understands the need for renewing used clothes, shoes, accessories and furniture and created the idea of this business (The Green Art) to add a stylish and modern touch to these items because redesigning Keeps value and saves resource instead of considering them to be wasted items
Vision
To open the first gallery in KSA that represents the redesigned items to serve people who value their treasury items by providing modern styles and decorations.
Mission
“To give a new life and style to treasury items ”

5. Industry Analysis
Industry Size number of its participants (contractors).
Contractors in their shops will be provided with supplies in order to use them in redesigning
Growth rate how much sales the industry will be having, but it will be growing slowly since that it has a new idea in KSA
The factors for the success of this business:
Allowing customers to choose the items they want to add
The consultant visit to the customers and providing them with suggestions.
Keeping customers updated with the newest decorations and styles
This industry is expected to grow in the next few years and has its own gallery in KSA

6. Industry Analysis
Environmental Trends
Social Trends
Economical Trends

7. Market Analysis Target Market:
(The Green Art) will be introducing a new product to a new market which is redesigning that do not exist in eastern region in Saudi Arabia
The Customers who will be attracted and interested in our work
Are middle upper class, and middle class people
Female and people who appreciate art and fashion and are aware of the loss of thronging clothes, accessories, shoes, and furniture, who wish to retain treasure furniture and clothes and wish to give a new life to their items

8. Industry Resources Industry Structure Industry Value
Business Model
Industry Resources
Treasury items, the used items purchased by the industry itself and the different supplies that the industry will be using in redesigning the treasury items
Industry Structure
Through social websites in the first couple of years, (taking orders from customers and displaying our gallery) then the business will have its own gallery
Industry Value
Through offering something new that satisfies the customers . Also assigning a consultant from the management team

9. Marketing Strategies Product/Service:
What does the customer want from the product/service? What needs does it satisfy?
What features does it have to meet these needs?
How and where will the customer use it?
What does it look like? How will customers experience it?
What size(s), color(s), and so on, should it be?
What is it to be called?
How is it differentiated versus your competitors?
What is the most it can cost to provide, and still be sold sufficiently profitably?

10. Marketing Strategies Where do buyers look for our product or service?
Place:
Where do buyers look for our product or service?
Do we need to use a sales force? Or attend trade fairs? Or make online submissions?
What do our competitors do, and how can we learn from that and/or differentiate?
Price:
This is custom pricing for each redesigning and redecorating project or items

11. Marketing Strategies Promotion:
Where and when can we get across our marketing messages to our target market?
Will we reach our audience by advertising in the press, or on TV, or radio, or on billboards? By using direct marketing mailshot? Through PR? On the Internet?

12. FaceBook Page

13. Twitter

14. Management Team and Company Structure
Organization Chart
Manger
(Danah Al Zaben)
Consulter in Customer Orders and Supplying the Contractors with the Supplies
(Nora Al Rashdi)
Financial Manager
(Maryam Al Ali)
Accountant
(Manal Al Sabti)
Fashion Designer and Consultant
(Fawzia Yousef)
Consultant
(Farida Dughaish)

15. Operations plan
Redesigning our own used items operation processes:

16. Operations plan
Redesigning Customers used items operation processes:

17. Operations plan
Back Stage and Front Stage activities:

18. Operations plan Business Location
Green Art is founded in the Eastern Province of Saudi Arabia
we wont have a physical location
Our Business will run through our official website
Facilities and Equipment
Green Art based on contracting with others.
The contractors are:
Fashion Designers
Carpenter
Upholstered
Tailor

19. The plan for product and service design
Our business will be provided in the first couple of years through the social websites, after 4- 5 years it will have its own gallery to be located in a strategic place
This business cannot be developed and grown within a short period of time
The Green Art is expected to face some challenges and barriers through its path, since there are famous brand names of stores then this business will be taking a huge risk in becoming a competitor
It is a kind of businesses that needs time to grow but this is what makes it challengeable

20. Financial Projections
Source and Uses of Funds Statement:

21. Financial Projections
Source and Uses of Funds Statement:
For the first sale, we are going to buy some used furniture and redesign them.
Type of product
Its total Cost to be redesigned
Total Revenue
Sofa
3440
4500
Sides Tables
2750
3900
Rocker Chair
2350
3400
Total
8540
11,800

22. Financial Projections

23. Financial Projections
Pro Forma Income Statement:

24. Picture of Redesign Items

25. Picture of Redesign Items

26. Picture of Redesign Items

27. Picture of Redesign Items

28. Picture of Redesign Items

29. Picture of Items

30. Picture of Items

31. Thank You For Your Listening Do You Have Any Question ?!!!!