2. Personality Type and Learning Style of the Intro to Business Student: A Bridge to Stronger Teams
Presented by: Anne Rich and Susan Terkelsen Cedarville University
CBFA Conference, October 6-8, 2016

3. Presentation Goals
Explain use of Personality Type Analysis in the Intro to Business Course
Show the Personality Type of CU Students
Present thoughts about Personality Type and Learning/Teaching Methods in the Classroom

4. Personality Type Analysis in Into to Business Course

5. The Business Profession: Course Objectives
Write and defend a business plan
Become more aware of God-given talents and abilities and how that fits with business
Develop and communicate a biblically based position on capitalism
Intentionally network with classmates, faculty, and other business professionals.

6. MyPlan Personality Test
Similar to Myers-Briggs personality test*
Identifies four personality characteristics
Myers-Briggs test is used by 89% of Fortune 100**
Identifies team building strengths
*Myers-Briggs Type Indicator (n.d.) Consulting Psychologists Press. Retrieved from
**Paul, A. The Cult of Personality. (2004). New York: Free Press, A Division of Simon & Shuster.

7. MyPlan
MyPlan test

8. Four Personality Dimensions
Extravert (E) Introvert (I) Sensing (S) Intuitive (N) Thinking (T) Feeling (F) Judging (J) Perceiving (P)
100% 0%
100%

9. Personality Combinations
ISTJ
ISFJ
INFJ
INTJ
ISTP
ISFP
INFP
INTP
ESTP
ESFP
ENFP
ENTP
ESTJ
ESFJ
ENFJ
ENTJ

10. MyPlan

11. Extraversion Introversion
Extraversion-Introversion Dichotomy
Extraversion
Introversion
Focus is on people and outside world
Focus is on thoughts and ideas
Prefer to communicate ideas verbally
Prefer to convey ideas in writing
Develop ideas through discussion with others
Work out ideas by reflecting on them
Learn best by talking through ideas
Learn best by personal reflection

12. Team dynamics - spend time generating ideas as a group
If you are working on a team with an Extravert:
- spend time generating ideas as a group
- list ideas on white board
- talk through implementation of your project ideas as a group
- remember that extraverts need to discuss ideas with their
group to fully comprehend and to develop new ideas

13. Team dynamics If you are working on a team with an Introvert:
- Give an agenda ahead of time so introverts can begin
formulating ideas and how to express them
- Take a short meeting break and give everyone time to write
down their ideas
- Don’t ask for immediate response – introverts need time to
think
- Specifically invite each person in the group to give responses
- Don’t assume that silence means agreement

14. Sensing–Intuition Dichotomy: How do you evaluate information?
Prefer to focus on facts and data
Prefer to focus on the patterns and meanings in data
Use step-by-step problem-solving approach to find specific answers
Look for connections and answers to “why” questions
Use practical applications to aid understanding of concepts
Seek to identify underlying theories and “big picture” before application to practice

15. Team dynamics If you are working on a team with a Sensor:
- Ask sensors to present the facts
- Sensors excel at identifying the important details
- Ask sensors to take the group step-by-step
through the project and keep the group on task
If you are working on a team with an Intuitive:
- Ask the intuitives to identify what the group might
might be missing
- Encourage them to identify patters or a new approach
- Business Plan Task: generate new business ideas

16. Thinking–Feeling Dichotomy: How do you make decisions?
Rely on logic to make rational decisions
Consider how decisions will affect other people
Identify pros and cons objectively
Pursue harmony among group members
Seek fairness and equality
Guided by empathy and compassion

17. Team Dynamics
If you are working on a team with a Thinker: - Ask thinkers to identify goals and objectives - Assign them to lead the group in developing an implementation plan - Business plan task: Provide agenda for each group meeting If you are working on a team with a Feeler: - Encourage feelers to identify a solution which will be acceptable to everyone - Ask feelers to explain perspectives of different group members - Feelers are “gold” on your team for gaining consensus and reaching agreement on the plan

18. Judging-Perceiving Dichotomy: How do you make decisions?
Like to have decisions made quickly
Postpone decisions to obtain more information
Prefer being organized and methodical
Prefer flexibility, spontaneity, openness to change
Plan carefully in order to avoid last-minute stresses
Feel energized by last-minute pressures

19. Team Dynamics
If you are working on a team with a Judger: - Expect that the judger will want to make decisions quickly - Ask this team member to schedule when aspects of the project need to be completed and to keep everyone on schedule If you are working on a team with a Perceiver: - Task the perceiver with collection of more information on alternative solutions - Set a deadline for when the final decision will be made

20. Myers Briggs At Work ISTJ Life’s natural organizers ISFJ
Committed to getting the job done
INFJ
An inspiring leader and follower
INTJ
Life’s independent thinkers
ISTP
Just do it!
ISFP
Action speaks louder than words
INFP
Making life kinder and gentler
INTP
Life’s problem solvers
ESTP
Making the most of the moment
ESFP
Let’s make work fun!
ENFP
People are the product
ENTP
Progress is the product
ESTJ
Life’s natural administrators
ESFJ
Everyone’s trusted friend
ENFJ
Smooth-talking persuaders
ENTJ
Life’s natural leaders

21. Personality type of CU Students

22. MyPlan personality type Results
Letter
Count
Percentage E
240
60% I
159
40% N
135
34% S
264
66% T
227
57% F
172
43% J
302
76% P 97
24%
399 Business Majors
Extravert
Sensing
Thinking
Judging

23. MyPlan personality type Results
Number of Students
Percentage of all Majors
ESTJ 65
16.29%
ISTJ 63
15.79%
ESFJ 50
12.53%
ENFJ 44
11.03%
ISFJ 26
6.52%
ENTJ 23
5.76%
ESTP
INTJ 20
5.01%
ESFP 14
3.51%
ISTP 13
3.26%
INFJ 11
2.76%
ENFP
ENTP 10
2.51%
ISFP
INTP
INFP 6
1.50%
Grand Total
399
100.00%
32% of students share the STJ dimension
Over 50% of students are one of the top four types

24. MyPlan personality type Results
Business Majors by
Major
Type
ACCT
FIN
GLBUS
ITM
MGMT
MRKT
SBMGT
Grand Total
ESTJ 10 13 2 8 19 9 4 65
ISTJ 7 63
ESFJ 3 5 50
ENFJ 11 44
ISFJ 26
ENTJ 1 23
ESTP
INTJ 6 20
ESFP 14
ISTP
INFJ
ENFP
ENTP
ISFP
INTP
INFP 74 64 43
101 70 27
399
ESTJ
Finance 20% Management 19%
ISTJ
Accounting 26%
Global Bus 20%
Management 19%
ESFJ
Sport Bus Mgmt 19%
INFJ
ITM 21%
Marketing 16%

25. Personality Type in the Classroom

26. Personality Type In The Classroom
Extraverts love to discuss!
60% of our business students are extraverts
Learn best by articulating a concept
Discussion increases learning and retention

27. Personality Type In The Classroom
Introverts think before they speak!
Learn best by reflecting on concepts
Provide time to jot down ideas before discussion
Introverts contribute when invited to do so

28. Personality Type In The Classroom
Sensors take it step-by-step!
66% of our business students are sensors
High achievers who memorize lists and dig into details
Will press for detailed instructions

29. Personality Type In The Classroom
Intuitives see the big picture!
Start lectures with an overview, explain the framework
Step back often, ask and answer
“What’s the big picture?”
“Where are we going?”

30. Personality Type In The Classroom
Thinkers: “What’s the plan?”
57% of our business students are T’s
Clearly identify course/class objectives
Identify when objectives are accomplished
Identify logical reasoning for concepts

31. Personality Type In The Classroom
Feelers: “Let’s find common ground”
Ask questions about how the people involved are impacted by a decision
Have students identify how people can be persuaded to agreement

32. Personality Type In The Classroom
Judgers
76% of our business students are J’s
Provide clear instructions and a grading rubric
Assignments should require students to identify more alternative actions and evaluate advantages and disadvantages

33. Personality Type In The Classroom
Perceivers
Students prefer to postpone assignments until last minute
Solution: Break down longer assignments into smaller sections with intermediate due dates

34. Discussion and questions