2. How Lead Igniter targets your ENTIRE CRM Database and Reactivates Dormant Leads into New Customers*

3. Increase your sales without
You have the keys
to unlock your gold
Increase your sales without
spending more money
$20
Average 3rd party lead cost
(10,000 leads x $20=$200,000) !!!
5 % to 15 %
Average Internet Closing Ratio

4. Open doors to Unsold Leads in your CRM
of vehicle shoppers use digital channels to research
95%
of consumers are in-market for 3 months or less
62%
of in-market shoppers are looking for information on mobile devices
35% *

5. 41% 33% Results of Poor follow up:
Of consumers purchased their vehicles from leads purchased by another dealer
41%
33%
Of leads buy after 3 months
Follow up is PARAMOUNT

6. How Many Dead Leads Do You Have in Your CRM?
How Many Dead Leads Do You Have in Your CRM
The Average Dealership has over 10 to 20,000 Leads in their Internet Department CRM Tool

7. Cast a wide net by targeting your ENTIRE Historical CRM.
Many CRM tools mine your data for prospects that are more likely to buy based on:
Date of original lead submission
Make/model of interest
Location/proximity to dealership
Age of current vehicle (if specified)
Leads currently targeted by your CRM
Dormant, inactive leads that Lead Igniter targets

8. of your Customer and Prospect Database is Comprised of these ISP’s
Engagement ISP’s –
ENGAGE or get “BULKED”
50 % to 70 %
of your Customer and Prospect Database is
Comprised of these ISP’s *

9. of the data is deemed unusable during this process
3 Step Data Cleaning Process
Remove potential spam traps
Bad addresses
Invalid addresses
We use a multi-step database cleaning process to help ensure inbox placement and prevent getting placed in spam
20 % to 30 %
of the data is deemed unusable during this process

10. 3 Step Data Cleaning Process
Sample Report of a dealership Hygiene report
Hygiene capital? *

11. The Lead Igniter value proposition steers you in the right direction
Automated follow-up until they BUY, DIE, FLY or unsubscribe
Professional content
Maximize recipient engagement
Higher INBOX delivery past SPAM filters
Mobile enabled s

12. Monthly Sales and Service Marketing on a Preset Schedule
Many Dealerships don’t have the resources to build offers every month – let alone target ALL their prospects
Monthly Sales Offers from the Dealership are sent out to the ENTIRE database – every month

14. Capture More Sales with Real-Time Clickers
If a Prospect “clicks” through to your website
They are shopping *

15. Real Time ROI Reporting
CRM Data matched against closed RO’s & Sales
ROI Reporting Shows “Lost” Lead Conversions
Existing customers clearly identified (Sales, Service or Parts)
Detailed Sales Information Available
New Customers from unsold Leads
Old sales report?

16. Marketing Automation & Targeted Follow-Up Gets
Them Hooked
If they click on a link for used cars, they are automatically sent follow-up s relative to pre owned
Send them info based upon what they want

17. The SHIFT to mobile

18. Most Popular Activities on Smartphones

19. 66% 75% of customers are reading marketing messages on a mobile device
for millennials
75%

20. 78 % Non Mobile Enabled Emails Todays email MUST be Mobile enabled
s sent from your CRM are not setup properly “out of the box”
78 %
of your prospects will delete it

21. Mobile Enabled Emails Email reformats (adapts) for smaller
screens using media queries
Buttons are sized for Apple & Android Interface Guidelines to accommodate finger gestures
Phone numbers are click-activated
Text is resized to be readable without pinch and zoom

22. Customers are holding onto cars longer which locks in huge service revenue opportunities
is a relationship building tool that will:
Convert service customers to NEW car buyers
Convert finance turn downs into service costumers
Keep local prospects engaged with your dealership
Satisfied Service Costumers eventually BUY Cars

23. Service Coupons for All Makes and Models
Don’t forget to include All makes and Models in your service coupons
Bring in additional revenue
Re-engage dormant leads
More opportunities
Keeps their family in your service lane *

24. Mobile Coupons Email Coupons are cost effective and trackable. *
Trackable – traceable? *

26. Service Summary Reporting broken down by Time from last visit
Re-activated Service Customers
New Conquest Customers
July 2014 – update?

27. Capitalize on every visitor to your website.
Track your Prospects
with Return Website
Visit Notifications
Capitalize on every visitor to your website.
Name
Phone
address
Pages visited

28. retargeting
Once a prospect is tagged and they return to your website a High Impact Letter Series will incentivize the prospect to purchase. The more often they return the more aggressive the offers become *

29. Real-Time Clicker Reports
As people engage with your marketing message and click through to your website we provide you Real-Time Clicker Notifications so you can follow up real-time
Address
Link Description
Full Name
H-Phone
W-Phone
Make
Model
Year
Salesperson
New Vehicles
Michael Marc
Chevrolet
Silverado
2011
104643
David Red
Unknown
Pre-Own Vehicles
Lorenzo Villa
Camaro
2010
Paul Loren
Traverse
Tom Leydi
Tahoe
2009

30. For more information contact:
Peter “webdoc” Martin
cell
Ron “mad” Max
cell
#ronmadmax