1. Aberdeen Networking Event Workshop
Communications Workshop: Social media communication SMS text messages to motivate walkers
Aberdeen Networking Event Workshop

2. hello A little bit about you
What is social media & why is it important
See how other organisations benefit from using social media
Make a plan for good Social Media use
Getting started & thinking about opportunities

3. What is Social Media Social networks online
Places people go to share information & have conversations about their interests
Its like other networks – families, friends, clubs, walking groups – but you use your computer (or smartphone) to talk, exchange pictures, news
Social Media The tools - Twitter, Facebook, Flickr, Blogs, Linked In, Tumblr, Flickr, YouTube, Pinterest

4. Why is it important?
The internet is a social place. Two way communication
Opportunity to bring together a lot more people & access a lot more information
Because people are using it:
to find out info and to communicate (instead of TV, radio, magazines, notice boards)
To exchange ideas and have fun, connect with others with similar interests.
Businesses & Organisations use it:
to engage, inspire, raise awareness and show how they are relevant to their community.
Join the conversation

5. What can we use Social Media for?
Communication of our messages
Responding to feedback
Marketing and advertisement
Gaining a better understanding of our supporters / walkers / volunteers
Reaching our audience on a more personal and direct level

6. Which tools to use? Start with the most popular
By using these you can immediately tap in to existing groups and networks

7. Twitter
Twitter is a service for people to stay connected through the exchange of quick, frequent messages.
People write short "Tweets" of 140 characters or fewer. These messages are posted to your profile, sent to your followers, and are searchable on Twitter search.
In short- It’s a great way to discover what's happening around the world, build new relationships and share information you think is important.

10. Twitter
Tweet: A message posted via Twitter containing 140 characters or fewer
Mention: you can mention another user in your Tweet by including sign followed directly by their username is called a "mention".
Retweet (RT) The act of forwarding another user's Tweet to all of your followers.
Hashtag- The # symbol is used to mark keywords or topics in a Tweet. It was created organically by Twitter users.

11. Facebook More than 900 million active users
50% of active users log on to Facebook in any given day
More than 3 million active Pages on Facebook
More than 1.5 million local businesses have active Pages on Facebook
More than 20 million people become fans of Pages each day

12. Facebook How is it different to a personal page? No chat function
You get page insights to see how many people have engaged with you
Timeline
8 applications slots
People Like your page instead of becoming friends
You can pin a post to the top
You can ‘Like’ other brand pages

13. How to go about it? The tone is informal and genuine
Individuals and local community organisations need to show a welcoming and real tone of voice.
Light hearted and friendly whilst maintaining professionalism.
Some examples

23. Planning
Know your objectives, think about your audiences and what you want to say – come and volunteer with us!
Research where your audiences are – survey to find out, go to places/pages where they are.
Choose a tool to match the audience. Develop a content plan - Look at what other organisations have done.
Implement & Sustain the conversation

24. Content development Things you can talk about include:
Activities you’re taking part in e.g. Walk to Work Week
Projects/meetings you have e.g. if you meet a councillor
Talking about project and successes in your work.
Show a positive organisation & a nice place to work/volunteer with
Share news of your friends & partners
Use your online network to encourage other people to get involved with you.

25. Develop Networks
Organisations & Individuals

26. What works? Make your post: Timely Relevant
Shareable (make people want to tell their friends), ie:
• Useful
• Interesting
Remember to:
Include images or video
Ask a question
Stimulate feedback/comment
What worked? Learn, Tweak

27. Over to you! Come up with 3 ideas for your organisation:
Think about your audience
Match your audience to content most relevant to their goals, such as,
- Health
- Environment
- Staff, Customer or Volunteer stories
- Advocacy (Your cause)
3. How can you connect with Paths for All

28. Remember It is only one route – not forgetting the others!
Quick Ways to Promote your groups
Local Press / Community Listings /Stories
Networks / Partners / Local Community
Word of Mouth
Flyers / Poster
Websites

29. Any questions?
Anna Mitchell
Twitter @pathsforall