1. Projectors proposition: EB-Z8450WU / EB-Z8455WU, EB-Z8350W / EB-Z8355W, EB-Z10000 / EB-Z10005, EB-Z8150 Communications team September 2011

2. INSTALLATION / RENTAL PROJECTORS PROPOSITION “Epson's brightest and most technologically advanced projectors yet”
Announcement date: 31st January 2012 at ISE
Sales availability date:
EB-Z8450WU / EB-Z8455WU: March 2012
EB-Z10000 / EB-Z10005 and EB-Z8150: April 2012
EB-Z8350W / EB-Z8355W: June 2012
Who are we targeting?
White models (60-70%): static installation markets e.g. government, university auditorium, museums, large venues, conference centres, shopping centres, etc.
Black models (30-40%):
Rental market e.g. systems integrators who rent out projection equipment plus value added services such as event support. Typical applications would be for music events, conferences
E-cinema e.g. only used for showing the pre-film adverts and trailers as it avoids using up the life of the high-cost lamps for the 3D / high-quality projectors
Signage e.g. in retail environments and service businesses
Possibly a small percentage (no more than 20%) could be sold in the installation market
What do we want them to know – what sets us apart?
Epson is number one for projectors worldwide and has been since 2001*
Epson’s 3LCD technology provides an equally high White and Colour Light Output for bright pictures even in daylight
This is Epson’s first 10,000 lumens projector and is long awaited by our partners and the channel
This is the first time Epson offers ‘Edge Blending’ technology
This is the first time Epson offers an SDI port for the display of large signals such as music and broadcast, many other manufacturers offer this as an expensive optional module (only on the EB-Z8450WU / EB-Z8455WU)
We have a wide range of products spanning different resolutions and different lumens
We offer the Epson exclusive feature ‘Super Resolution’
*Source: Futuresource Consulting Limited,

3. INSTALLATION / RENTAL PROJECTORS PROPOSITION “Epson's brightest and most technologically advanced projectors yet”
Messages:
Brightness (Epson’s first 10K lumens product; 3LCD technology)
Choice (flexibility of colours to suit installation and rental markets; wide range of products with different lumens and resolutions; compatible with same lenses as the EB-Z8000 series; also offered a no lens version; flexible installation angle and lens shift feature; WiFi connectivity)
Superior functionality (do more with Epson’s value-added features: Edge Blending; SDI port; Point and Arc Correction features to allow for uneven screens; Epson’s Super Resolution feature; Frame Interpolation; EasyMP; test patterns for easy image calibration)
Proposition
Epson's brightest and most technologically advanced projectors yet.
Vocabulary
Brightest, superior, technologically advanced, Edge Blending, choice, rental, flexible, high-quality, vivid, natural, clarity
Models in the range:
WHITE
BLACK
EB-Z8450WU (7,000lm, WUXGA , SDI port)
EB-Z8455WU (7,000lm, WUXGA , SDI port)
EB-Z8350W (8,500lm, WXGA)
EB-Z8355W (8,500lm, WXGA)
EB-Z (10,000lm, XGA)
EB-Z (10,000lm, XGA)
EB-Z8150 (8,000lm, XGA)

4. INSTALLATION / RENTAL PROJECTORS PROPOSITION “Epson's brightest and most technologically advanced projectors yet”
WHITE products general copy
EB-Z8450WU
EB-Z8350W
EB-Z10000
EB-Z8150
As one of the brightest products in Epson's range, the EB-Z8450WU suits the needs of demanding large venues. Designed for installation in government and educational establishments, auditoriums, museums, conference or exhibition halls, its 7,000 lumens delivers clear and vivid images at WUXGA resolution with ease.
As one of the brightest products in Epson's range, the EB-Z8350W suits the needs of demanding large venues. Designed for installation in government and educational establishments, auditoriums, museums, conference or exhibition halls, its 8,500 lumens delivers clear and vivid images at WXGA resolution with ease.
As the long-awaited brightest product in Epson's range, the EB-Z10000 suits the needs of demanding large venues. Designed for installation in government and educational establishments, auditoriums, museums, conference or exhibition halls, it is Epson's first projector to offer 10,000 lumens and delivers clear and vivid images at XGA resolution with ease.
As one of the brightest products in Epson's range, the EB-Z8150 suits the needs of demanding large venues. Designed for installation in government and educational establishments, auditoriums, museums, conference or exhibition halls, its 8,000 lumens delivers clear and vivid images at XGA resolution with ease.
The projector offers first class adaptability, as it is compatible with all existing optional Epson lenses, or comes in a version without a lens. The flexible installation angle caters for both front and rear projection systems. The WiFi connectivity combined with a wide lens shift range both vertically and horizontally make for easy integration into any environment.
Do more with your projector, as the EB-Z8450WU / EB-Z8350W / EB-Z10000 / EB-Z8150 is packed with features. It offers Edge Blending for the very first time, stacking up to four projectors horizontally and two vertically.
Another key addition is the SDI port, allowing venues to transmit HD broadcast signals such as TV and music for the first time. And Epson’s Super Resolution feature and the Frame Interpolation mode deliver a smooth, high-quality image, every time.
And Epson’s Super Resolution feature delivers a smooth, high-quality image, every time.
Alongside this, the Point and Arc Correction features allow for uneven screens and the built-in test patterns handle image calibration with ease. And tap into Epson's EasyMP software to deliver split screen functionality, multi-PC projection and stream videos via WiFi.
Finally, Epson’s 3LCD technology ensures high-quality images with its equally high White and Colour Light Output for vivid, natural colours and deep blacks, even in daylight.

5. INSTALLATION / RENTAL PROJECTORS PROPOSITION “Epson's brightest and most technologically advanced projectors yet”
BLACK products general copy
EB-Z8455WU
EB-Z8355W
EB-Z10005
As one of the brightest products in Epson's range, the EB-Z8455WU suits the needs of the demanding rental market. Designed for use in environments such as e-cinemas and music venues or for companies holding conferences who need to hire specialist equipment, its 7,000 lumens delivers clear and vivid images at WUXGA resolution with ease.
As one of the brightest products in Epson's range, the EB-Z8355W suits the needs of demanding rental market. Designed for use in environments such as e-cinemas and music venues or for companies holding conferences who need to hire specialist equipment, its 8,500 lumens delivers clear and vivid images at WXGA resolution with ease.
As the long-awaited brightest product in Epson's range, the EB-Z10005 suits the needs of demanding rental market. Designed for use in environments such as e-cinemas and music venues or for companies holding conferences who need to hire specialist equipment, it is Epson's first projector to offer 10,000 lumens and delivers clear and vivid images at XGA resolution with ease.
The projector offers first class adaptability, as it is compatible with all existing optional Epson lenses, or comes in a version without a lens. The flexible installation angle caters for both front and rear projection systems. The WiFi connectivity combined with a wide lens shift range both vertically and horizontally make for easy integration into any environment.
Do more with your projector, as the EB-Z8455WU / EB-Z8355W / EB-Z10005 is packed with features. It offers Edge Blending for the very first time, stacking up to four projectors horizontally and two vertically.
Another key addition is the SDI port, allowing venues to transmit HD broadcast signals such as TV and music for the first time. And Epson’s Super Resolution feature and the Frame Interpolation mode deliver a smooth, high-quality image, every time.
And Epson’s Super Resolution feature delivers a smooth, high-quality image, every time.
Alongside this, the Point and Arc Correction features allow for uneven screens and the built-in test patterns handle image calibration with ease. And tap into Epson's EasyMP software to deliver split screen functionality, multi-PC projection and stream videos via WiFi.
Finally, Epson’s 3LCD technology ensures high-quality images with its equally high White and Colour Light Output for vivid, natural colours and deep blacks, even in daylight.

6. INSTALLATION / RENTAL PROJECTORS PROPOSITION “Epson's brightest and most technologically advanced projectors yet”
Key features
EB-Z8450WU /
EB-Z8455WU
EB-Z8350W /
EB-Z8355W
EB-Z10000 /
EB-Z10005
EB-Z8150
Resolution
WUXGA
WXGA
XGA
Lumens
7,000
8,500
10,000
8,000
3LCD technology for equally high White and Colour Light Output ●
Compatible with existing Epson optional lenses
Flexible installation angle of up to ±100°
Wide horizontal and vertical lens shift
V: ±70% / H: ±20%
V: ±56% / H: ±9%
WiFi connectivity
Built-in Edge Blending technology to stack multiple projectors
SDI input for large HD signals such as TV and music -
Point and Arc Correction features to cater for uneven screens
Epson’s Super Resolution feature
Frame Interpolation
EasyMP: includes split screen function and multi-PC projections
Built-in test patterns for calibration
Multi-step brightness control
3in1 USB display