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2. Curated Highlights from INTX
May 26, 2016

3. Host: Jeff Baumgartner Technology Editor Multichannel News
Today’s Speakers
Host: Jeff Baumgartner
Technology Editor
Multichannel News
Dwayne Benefield
Vice President, Head of Playstation Vue
Sony Interactive Entertainment
Geetha Ranganathan
Senior Media Analyst
Bloomberg Industries

4. Bundles – Is Thin In?

5. Mobile Video

6. TV Everywhere
Success: On pace to meet or beat similar product adoption curves. 6
years
In the first
TVE
41%
usage penetration
On Demand
43%
usage penetration
HDTV
12%
usage penetration 1
Success:
In the first six years, TVE (41%) matched On Demand (43%) usage penetration and was more than 3x that of HDTV (12%).
Positive Perceptions: 53% of pay-tv subs say the availability of (TVE) streaming experience makes them feel more positive about their providers.2
Value: 56% of subs say the (TVE) experience makes their subscriptions a better value for the money.2
1 Source: Leichtman Research Group
2 Source: Hub Entertainment Research

7. Subscription VOD

8. The Pay-TV Business Model
Advantages
Challenges
Going OTT
Going OTT:
Comcast’s Brian Roberts reiterated that they don’t plan to offer an out of market OTT pay TV service (for now), but it was a big topic of discussion this week given the expanding number of virtual MVPDs in the market (Dwayne’s PS Vue,  for example, Sling TV, and the new one announced this week by BitTorrent).  
Though Comcast and other traditional MVPDs have yet to go OTT on other cable operators, is this scenario inevitable?
If it is, what’s the broader impact to an industry that has historically been collaborative because cable operators have not been directly competitive?

9. Tech Value Creation for Consumers

10. X1 Advancements 7 million voice remotes in market
180 million voice commands per month

11. X1 Around the World?

12. X1 Advancements An Olympic Undertaking 6000 hours
Live streaming content
Search by event, athlete, country
Gold Zone app tracks medal counts

13. Virtual Reality: Are we there yet?

14. HDR or 4K

15. WiFi and Impact of 5G

16. Going for a Gigabit Going for a gigabit
Saw a lot of DOCSIS 3.1 gear on the floor as cable ops gear up to bring 1-Gig into the home. But what are the use cases that will drive that sort of capacity to the home?

17. “ “ Internet of Things | Smart Home
Networks must continue to innovate, experiment, and thrive in order to fuel the Internet growth we all want to see.
– Michael Powell, President & CEO, NCTA “
Internet of Things/Smart Home:
Seems as though supporting these services are becoming table stakes for Comcast and others as other segments of the market look to be the operating system of the home (ie. Amazon with Echo; Google Home, etc.)

18. Data-Driven Decisions

19. TED Talks

20. TED Talks Negin Farsad Fighting Islmaphobia With Comedy Jesse Genet
Girl, Disrupted
Adam Foss
A Prosecutor’s Vision For A
Better Justice System
David Sengeh
The Sore Problem of
Prosthetic Limbs

21. Lobstah Tank Winners First Place - $10K Grapevine
Second Place - $3K Admetsys
Third Place - $2K Freebird

22. New Products

23. Host: Jeff Baumgartner Technology Editor Multichannel News
Questions?
Host: Jeff Baumgartner
Technology Editor
Multichannel News
Dwayne Benefield
Vice President, Head of Playstation Vue
Sony Interactive Entertainment
Geetha Ranganathan
Senior Media Analyst
Bloomberg Industries

24. How Cable Goes Wireless:
New CTAM Master 2.0 Course
How Cable Goes Wireless:
June 22 | Los Angeles
November 2 | New York
Instructors:
Course topics: WiFi and mobile growth drivers, marketing opportunities, next gen capabilities and more.
Leslie Ellis
Senior Tech Advisor CTAM
Craig Leddy
Interactive TV Works. LLC
A fast-paced forum focused on consumer-centric innovation and forecasting
Anindya Ghose Professor of Information, Operations and Management / Professor of Marketing
New York University’s Leonard N. Stern School of Business
Joeri Van den Bergh Co-founder & NextGen Expert
Insites Consulting
Co-Author, How Cool Brands Stay Hot: Branding to Generation Y & Z