1. 2016

2. Mother’s Day Spending
Source: NRF Monthly Consumer Survey A18+, April 2016

3. 3 Out of 4 Consumers Plan On Spending The Same or More Than Last Year
Source: NRF Monthly Consumer Survey A18+, April 2016

4. Recipients for Mother’s Day Gifts
Source: NRF Monthly Consumer Survey A18+, April 2016

5. Purchase Locations for Mother’s Day Gifts
Source: NRF Monthly Consumer Survey A18+, April 2016

6. A Year Later, TV Still Strong Time Spent Comparable to Year Ago
Source: Nielsen Total Audience Report Q4 2015

7. Broadcast: Great Way to Reach Mother’s Day Shoppers
Adult Ratings
Source: Nielsen NPower 3/30/ /10/2015 Adult Live+SD Ratings;
A Cable Networks based on A18-49 Ratings.

8. Broadcast TV’s Reach: Significantly Higher Than Cable
Source: Nielsen NPower. May 7th 2015 Adults Live+SD.

9. Planned Mother’s Day Spending
Billions
Source: NRF Monthly Consumer Survey A18+, April 2016

10. Jewelry Shoppers Watch Broadcast TV
Source: GFK MRI Fall 2015, Base: Adults 18+ Index; Any Amount Spent on Fine Jewelry.

11. Jewelry Shopping is a Local Decision
Source: GfK MRI 2015 Market-by-Market weighted by Adult 18+ population. Fine Jewelry – Where Purchased.

12. Wining and Dining with Broadcast Viewers
Men
Women
Source: GFK MRI Fall 2015, Base: Men 18+ Index, Women 18+ Index. Family & Steakhouse Restaurants 3+ times in the last 30 days.

13. Target Adults Who Enjoy Dining Out at Applebee’s with Local Broadcast
Source: GfK MRI 2015 Market-by-Market weighted by Adult 18+ population. Bought at Applebee’s in the last 6 months.

14. Broadcast TV Viewers Give The Gift Of Flowers
Top 10 Programs by Index
159
148
143
142
136
136
136
133
130
129
Source: GFK MRI Fall 2015, Base: Adults 18+ Index; Any Amount Spent on Flowers by Phone/Internet or Flower Shop.

15. Broadcast TV Viewers Purchase Gift Cards
Men
Women
Source: GFK MRI Fall 2015, Base: Men 18+ Index, Women 18+ Index. Spent Any Amount on a gift card in the last 6 months.

16. Broadcast TV: The Destination for Clothing Store Shoppers
Men
Women
Source: GFK MRI Fall 2015, Base: Men18+ Index, Women 18+ Index. Clothing Expenditures- Any Amount spent in the last 12 months.

17. Zero In On Macy’s Strengths
Source: GfK MRI 2015 Market-by-Market weighted by Adult 18+ population. Shopped at Macy in the last 3 months.

18. Top Programs of Electronic Shoppers
Men
Women
Source: GFK MRI Fall 2015, Base: Men 18+ Index, Women 18+ Index. Shopped at any electronics store in the last 12 months.

19. Reach Shoppers Shopping For The Book Lover Mom
Top 10 Programs by Index
135
129
127
125
125
124
124
123
123
122
Source: GFK MRI Fall 2015, Base: Adults 18+ Index; Purchased audiobook, hardcover, paperback or digital in the last 12 months.

20. TV Ads Stronger Motivator for Young Adults’ Word of Mouth and Digital Actions
Source: Gfk Voter Funnel Research: Questions A-9, A-10; Base: TV Exposure (18+)

21. 76% Visiting Local TV Websites View Video Ads
Yes
76%
Never
24%
Q12 Base:818 “When visiting a local TV station’s website… do you look at the video ads?; Yes=Any time viewing (18+)

22. Local TV Offers Multi-platform Opportunities

23. Local TV Station Websites An Important Digital Influencer
% choosing either as 1st 2nd or 3rd Most Important
Source: TVB/The Futures Company; “Purchase Funnel 2015” (18+)

24. Broadcast Reaches Niche Shopper
The Athletic Mom
The Music Lover Mom
Source: GFK MRI Fall 2015, Base: Adults 18+ Index; Shopped at Champs Sports, Dick’s Sporting Goods, or Sports Authority in the past 3 months. Any Music bought in any form in the past 6 months.

25. Key Mother’s Day Takeaways
3 out of 4 consumers plan to spend at least the same or more than last year
Broadcast TV dominates ratings & reach of Mother’s Day shoppers
Be selective with Broadcast TV
Jewelry
Special outing such as dinner or brunch
Flowers
Gift cards
Clothing
Local Television Zeros in on market strengths
TV Ads Stronger Motivator for Young Adults’ Word of Mouth and Digital Actions
Local TV stations offer multi-platform opportunities and are important digital influencers