1. Which Market Segmentation!

2. 2.03 market segmenting 42 year-old woman Marathon runner
Demographic
Marathon runner
Psychographic
Prefers beverages without sugar
Behavioral, Psychographic
Grandparents with 10 grandchildren

3. 2.03 market segmenting North Carolina Mountains
Geographic
Prefers adventurous vacations
Psychographic
NBA cheerleader
Demographic, Psychographic
Earns $100,000+ a year
Demographic

4. 2.03 market segmenting Received a Masters Degree from UNC Cold climate
Demographic
Cold climate
Geographic
Attends worship service every Sunday
Psychographic
Frequently purchases products with warranties
Behavioral