2. 42 year-old woman
Demographic

3. Marathon runner
Psychographic

4. Prefers beverages without sugar
Psychographic/Behavioral

5. Grandparents with 10 grandchildren
Demographic

6. North Carolina Mountains
Geographic

7. Prefers adventurous vacations
Psychographic

8. NBA cheerleader
Demographic/Psychographic

9. Newly married couple
Demographic

10. Earns $100,000+ a year
Demographic

11. Received a Masters Degree from UNC
Demographic

12. Cayman Islands
Geographic

13. Cold climate
Geographic

14. Attends worship service every Sunday
Psychographic

15. Enjoys day trips
Psychographic/Geographic

16. Prefers watching television
Psychographic

17. Frequently purchases products with warranties
Behavioral