1. Essential Questions
How do psychologists use the scientific method to study behavior and mental processes?
What are the strengths and weaknesses of the different research methods?
How do psychologists draw appropriate conclusions about behavior from research?

2. The Science of Psychology
Approaches to Psych
Growth of Psych
Research Methods
Statistics
Descriptive
Correlation
Experiment
Case Study
Survey
Naturalistic Observation
Inferential
Ethics
Sampling
Careers
We are here

4. The Science of Psychology
Approaches to Psych
Growth of Psych
Research Methods
Statistics
Descriptive
Experiment
Case Study
Survey
Naturalistic Observation
Inferential
Ethics
Sampling
Correlation
Careers
We are here

5. Research Methods Description – gathering evidence about A and B
Correlation – A and B are related
Experiment – A causes B
OBJECTIVE 5| Identify the advantages and disadvantages of case studies in studying behavior and mental processes.

6. Be curious!
Does involvement in HS athletics improve academic performance?
Does excessive texting impede face-to-face relationships?
Does personality influence musical preferences?
Do ads portraying unrealistic body types reduce the self-image of the viewer?
Does student consumption of caffeine in the morning improve first period grades?
Does gamification of the classroom improve increase student engagement?

7. Be curious!
Does a community service requirement positively or negatively impact student opinions of community service?
Do teacher websites improve student performance in class?
Does focus on minor rules (flip-flops and hats) reduce student adherence to major rules (insubordination or class cutting)?

8. Case Studies
What is it? Study of a single individual or just a few individuals in order to describe their situation.
Purpose? Take advantage of situation that you can not replicate (make happen again)
How? Gather as much evidence as you can: Observation, scores on psychological tests, interviews, medical records etc.

9. Case Studies Tells us a great story…but is just descriptive research.
*The ideal case study is John and Kate. Really interesting, but what does it tell us about families in general?

10. Two most famous case studies in psychology
Genie
Phineas Gage

11. The Lost Children of Rockdale County
Studied a Syphilis epidemic at a high school in an affluent suburb of Atlanta

12. Erik Erikson conducted a case study on Mahatma Gandhi in the mid-20th century to determine what factors contributed to his identity development

13. The Science of Psychology
Approaches to Psych
Growth of Psych
Research Methods
Statistics
Descriptive
Experiment
Case Study
Survey
Naturalistic Observation
Inferential
Ethics
Sampling
Correlation
Careers
We are here

14. Respond to each of the following statements with a number from 1= strongly agree to 7= strongly disagree. 
_____ 1. I oppose raising taxes.
_____ 2. The primary task of the government should be to keep citizens safe from terrorism & crime.
_____ 3. I regularly perform routine maintenance on my car.
_____ 4. I make it a practice to never lie.
_____ 5. Monogamy (not cheating on my significant other) is important to me.
_____ 6. How often do you exercise?
Infrequently Occasionally Often

15. Respond to each of the following statements with a number from 1= strongly agree to 7= strongly disagree.
_____ 1. I’d be willing to pay a few extra dollars in taxes to provide high-quality education to all kids.
_____ 2. The primary task of the government should be to preserve citizens’ rights & civil liberties.
_____ 3. Sometimes I don’t change the oil in my car on time.
_____ 4. Like all human beings, I occasionally tell a white lie.
_____ 5. Sexual freedom is important to me.
_____ 6. In the last 6 months, how often have you engaged in at least 20 minutes of aerobic activity?
1=Almost Never. 2=Less than once/week. 3=once/week
4= 2x/week. 5= 3x/week. 6= 4x/week. 7= +4x/week

16. Wording can change the results of a survey.
Wording Effect
Wording can change the results of a survey.
Q: Should cigarette ads and pornography be allowed on television? (not allowed vs. forbid)

17. Surveys
A technique for ascertaining the self-reported attitudes, opinions or behaviors of people usually by questioning a representative, random sample of people.
Strength: Can generate a lot of information for a fairly low cost
Weakness: Questions must be constructed carefully so as to not elicit socially appropriate answers or the wording effect. Plus, people could lie!

18. Non-response/Volunteer Bias
Women and Love study done by Shere Hite (1974)
98% Dissatisfied in their Marriage
75% Extramarital Affairs
But to all of those who were mailed surveys only 4% responded. 18

19. When randomly sampled 93% of women are satisfied in their marriages
Only 7% had affairs 19

20. Why do we sample?
One reason is the False Consensus Effect: the tendency to overestimate the extent to which others share our beliefs and behaviors.

21. Random Sampling
From a population if each member has an equal chance of inclusion into a sample, we call that a random sample (unbiased). If the survey sample is biased, its results are questionable.
The fastest way to know about the marble color ratio is to blindly transfer a few into a smaller jar and count them.
Get an alphabetical list and pick every 10th name.
If you randomly sampled then you can generalize your findings to the population from which you sampled.

22. Stratified Sampling
When sub-populations vary considerably, it is advantageous to sample each subpopulation (stratum) independently. Stratification is the process of grouping members of the population into relatively homogeneous subgroups before sampling.

23. Ashika (F, athletic, AP student, from Asia)
Kale (F, career prep, works after school, Caucasian);
Deanna (F, auto-immune disease, homeschooled, Latino);
Fred (M, drop-out, Caucasian);
Joe (M, depressed, AP student, American Indian);
Bob (M, tall, athletic, likes to read, Latino)
Donny (M, obsessed with germs, takes vitamins, good student, AfAmer);
Tom (M, loves music, hates school, Caucasian)
Joy (F, nervous, anxiety disorder, absent from school often, AfAmer);
Brenda (F, loves texting to b/f in school, Latino)
Lyle (M, comes to school for socializing, hates teachers, Latino);
Anthony (M, career-prep student, lazy, Latino) Nate (M, wants to own family business, AP student, AfAmer) Kandy (F, pregnant, might drop-out, Caucasian) Runa (F, AP Student, Quiz Bowl, Asian); River (M, AP Student, Math Bowl, Golf, Caucasian) Levi (M, Honors student, athletic, Caucasian) Layla (F, Honors student, volunteer, AfAmerican) Eli (M, avg. student, likes vo-tech mechanics, Latino) Tessa (F, athletic, unstable home, Asian) Stella (F, loves to dance, avg. student, Caucasian) Nina (F, defiant toward adults, needs special classes, Caucasian)

24. Sampling from a population
“The root of the problem is that in real life, all scientists ever observe are samples.  And, in real life, all they want to know about is populations” Nancy Darling, Ph.D. 24

25. The Science of Psychology
Approaches to Psych
Growth of Psych
Research Methods
Statistics
Descriptive
Experiment
Case Study
Survey
Naturalistic Observation
Inferential
Ethics
Sampling
Correlation
Careers
We are here

26. Naturalistic Observation
Watch subjects in their natural environment (not lab)
Do not manipulate the environment.

27. Naturalistic Observation
The main drawback is observer bias
(expectations or biases of the observer that might distort or influence the interpretation of what was observed.)
Not replicable so you can’t generalize

28. Hawthorne Effect
Just the fact that you know you are in an experiment can cause change.
Whether the lights were brighter or dimmer, production went up in the Hawthorne electric plant.

30. Descriptive Methods Comparison
Research Method
Advantages
Limitations
Naturalistic
Observation
More accurate than reports after the fact
Behavior is more natural
Hawthorne Effect
Observational Bias
Cannot be generalized
Case Studies
Depth
Takes advantage of circumstances that could not be coordinated in an experiment
Not representative
Time consuming and expensive
Surveys
Immense amount of data
Quick and inexpensive
Sampling biases can skew results
Bad Questions can corrupt data
Accuracy depends on the ability and willingness of the participants.