1. CS410 – Professional Workforce Development Orange Team
Phone Solicitation Management System
Feasibility Presentation, 6th March 2008
Presented by Benjamin Leyland

2. Benjamin
Leyland
Manager
Presenter
Finance
March 6, 2008

3. Travis Burlock
Hardware
Webmaster
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4. Dionna Diggs
Asst. Manager
Legal Eagle
March 6, 2008

5. Bob Larrick
Software
Marketing
March 6, 2008

6. Josh Rode
Documentation
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7. How we’re organized
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8. THE PROBLEM
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9. Unwanted phone solicitation still occurs.
Even with current legislation and the
Do-Not-Call-List.
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10. Effects of the Problem Annoying Interrupting Waste of time
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11. What is Phone Solicitation?
A telephone call that acts as an advertisement.
Estimated that 4 million "junk" telephone calls are made every day in the United States.
Source 1: FCC (
Source 2: Strangefacts (
March 6, 2008

12. Current FCC Regulations
Phone solicitors are required to transmit or display:
- Their contact phone number
- The name of the soliciting company
Source: FCC (
March 6, 2008

13. Source: FCC (www.fcc.gov)
The Do Not Call List
Numbers can be registered online or over the phone.
The majority of solicitors are prohibited from calling those on the list.
Source: FCC (
March 6, 2008

14. Source: FCC (www.fcc.gov)
Who Can Still Call?
Organizations that you have established a business relationship with
Non-profit organizations
Callers with prior permission
Source: FCC (
March 6, 2008

15. Do Not Call List Statistics
Makes up 76% registered
43%
33%
24%
Source: Harris Interactive (
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16. Customer Potential customer = 46% of American adults
76% have placed their phone numbers on the NDNC registry.
61% of people on the registry still receive unsolicited calls.
Source 1: FTC (
Source 2: Harris Interactive (
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17. Major Functional Components
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18. System Capabilities Blocking of calls System configuration
Per call basis
Area code
Wild cards
Those contained in the global database
System configuration
Configuration software (PC)
Hardware connected to phone line
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19. Incoming Call
Intercept
Pass To
Phone
Answer
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20. Should It Be Blocked ? March 6, 2008 Intercept Check Local Settings
Search DB
Block
Call
Pass To
Phone
Answer
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21. Flagging an Unwanted Call
Answer
Manually
Flag
Add To Local DB
Send To
Global DB
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22. Inform Global Database
Flagged Number
Check for
Other Notices
Tolerance
Exceeded
Increment
Record
Add To DB
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23. Refresh Global DatabaseDB
Check Last
Report No
Longer In
Service
Remove From DB
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24. Request Database Update
Compare
Versions
Prepare
Update
Send
Up-To-Date
Send
Update
Update Local DB
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25. Required Hardware Modem LCD Wireless adapter Memory Database server
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26. Specialty Hardware
Call interception device will be a custom built unit
It’s components are readily available OTS
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27. Required Software Configuration application
Database management software
Interception/screening software
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28. What’s In The Box Call interception device Configuration Software
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29. What’s Not In The Box Caller ID Subscription Computer
Internet Connection
Wireless Network
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30. Competition Matrix
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31. Risks Availability of wireless networks in homes Security Cost
Accidental blocks
Difficulty of use
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32. Risk Matrix
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33. Risk: Wireless Networks
The Risk:
Only 12% of US households have a wireless network
The Mitigation:
Different options of implementation which do not require a wireless network
Source: Pew Internet Project (
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34. Risk: Security The Risk: Hacking Spoofing
Other sabotage of the online database or personal database
The Mitigation:
Standard security techniques
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35. Risk: Cost The Risk: The Mitigation: High cost Monthly fee
Look for lower cost hardware
Different options of implementation
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36. Risk: Accidental Blocks
The Risk:
Customers blocking numbers they don’t want to block
Numbers being added to the online database who aren’t telemarketers
The Mitigation:
Fully customizable filters
Set up a threshold for adding a number to the online database
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37. Risk: Difficulty of Use
The Risk:
The device is too difficult for people to set up or use
The Mitigation:
Make it easier
Different options of implementation which allow for easier use
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38. Experts Needed Embedded Systems Engineer Online Database Administrator
Security Expert
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39. Coordinating Communication
Instant Messenger
Group Chat
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40. Preliminary Cost Estimates
Basic Caller ID boxes1: ~$15
Additional memory (~2GB)2: ~$12
Processor2: ~$8
Wireless components3: ~$15
Total: ~$50
Source 1: Google Shopping (
resnum=0&q=Caller+ID+Box+Prices&um=1&ie=UTF-8)
Source 2: Engadget (
Source 3: iSuppli (
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41. Cost for the Customer: ~$60 initial cost + ~$5 monthly fee
Based On: Cold Call Blocker (
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42. Alternative Approach No wireless network
Uses the modem to dial in to the database
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43. Benefits of this approach
Larger market
Cheaper to build
Easier to install
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44. Problems with this approach
Ties up phone line for updates
Slow data transfer
Have to provide dial-up numbers
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45. Conclusion
Phone users are still affected by unsolicited calls.
No current solution solves this problem.
Our solution is feasible.
Questions?
March 6, 2008