1. Brand Extension

2. Brand Extension
Unit 5: Product
DO NOW:
Using the “Alphabet” hand-out, try to identify the brand for each letter.

3. HOMEWORK
Due tomorrow – Ad of the Week #4

4. Students will be able to…
Brand Extension
Unit 5: Product
Students will be able to…
Identify five (5) examples of successful Product Line & Brand Extensions for popular Brands.
Explain how companies use these tactics to extend their Product Life Cycle

5. Brand Extension Brand Product Life Cycle Product Line Extension
Unit 5: Product
Brand
Product Life Cycle
Product Line Extension
Brand Extension

6. Definition: A name or trademark connected with a product
BRAND
Unit 5: Product
Definition: A name or trademark connected with a product
Product: Brands:

7. BRAND
Unit 5: Product
An emotional and psychological relationship a company has with their customers
Strong brands elicit thoughts, emotions, and sometimes physiological responses from customers

8. DO NOW SHARE-OUT
Unit 5: Product

9. BRAND LOYALTY
Unit 5: Product
A consumer’s commitment to continue buying a specific brand’s product or service, despite the competition.
THINKING QUESTION:
How/Why is Brand Loyalty a great asset to a company.

10. BRAND LOYALTY
Unit 5: Product
A consumer’s commitment to continue buying a specific brand’s product or service, despite the competition.
Brand Loyalty can be a great asset to a company as customers are willing to pay higher prices, may cost less to serve, and can bring in new customers.

11. Open workbooks to page 53
“Smart Marketing Can Give A Product New Legs”

12. PRODUCT LINE EXTENSION VS BRAND EXTENSION
Unit 5: Product
PRODUCT LINE EXTENSION VS BRAND EXTENSION

13. PRODUCT LINE EXTENSION
Unit 5: Product
Definition: the use of an established product’s brand name to introduce a new item in the same product category.
Example:

14. PRODUCT LINE EXTENSION
Unit 5: Product
Definition: the use of an established product’s brand name to introduce a new item in the same product category.
Example:
Explorer Excursion Taurus Mustang Escape F F F Focus Fusion Edge Flex

15. BRAND EXTENSION
Unit 5: Product
Definition: A marketing strategy in which a company uses their brand name to introduce an entirely new product category.
Example:
1950’s

16. BRAND EXTENSION
Unit 5: Product

17. READY TO HAVE YOUR MIND BLOWN?!
They own what?!?!

18. BRAND – a name or trademark connected with a product
RECAP
Unit 5: Product
BRAND – a name or trademark connected with a product
PRODUCT LINE EXTENSION – using an established product’s brand name to introduce a new item in the same product category.
AdWeek’s Best & Worst of 2013 List
BRAND EXTENSION – use brand name to introduce a entirely new product category

19. Flip to page 56 in your workbook
Today’s Activity
Unit 5: Product
Flip to page 56 in your workbook
Column 1: list 5 well known brands/products
Column 2: list a possible Product Line Extension
Column 3: list a possible Brand Extension