1. Innovation Management 2012 Stefan Wuyts
Design
Innovation Management 2012
Stefan Wuyts

2. Agenda The role of design Product architecture
Prototype development & Computer Aided Design

3. Design
Synthesis of technology and human needs into manufacturable products;
Blends form and function, quality and style, art and engineering;
About how things work and how things look;
In practice, design can mean many things, ranging from styling to ergonomics to setting final product specifications
One thing it is not: “prettying up” a product that is about to manufactured

4. aesthetics

5. Posture in Style line of furniture for kids
Ergonomics

6. Ingersoll-Rand Cyclone Grinder
Ergonomically shaped, lighter, more comfortable; handheld power tool, cutting tool

7. IBM Proprinter, dot-matrix printer
Designed with as few parts as possible; low cost; best selling printer, took over from Japanese brands
Design for Automated Assembly

8. Haworth Inc. furniture
Design for differentiation

9. Crown Equipment Corporation Rider Counterbalance forklift truck
User-oriented design

10. Design at Apple
Design to create/support corporate identity

11. Design at Apple
Green design

12. Universal design: Usable by anyone Accomodates variety of preferences
Simple, easy, informative
Tolerance for error

13. Range of Leading Design Applications
Purpose of Design
Aesthetics
Ergonomics
Function
Manufacturability
Servicing
Disassembly
Corporate identity
Differentiation
Item Being Designed
Goods
Services
Architecture
Graphic arts
Offices
Packages

14. Product architecture
The process by which a customer need is developed into a product design.
Solid architecture improves speed to market, and reduces the cost of changing the product once it is in production.
Product components are combined into “chunks,” functional elements are assigned to the chunks, and the chunks are interrelated with each other

15. Product architecture development is related to establishing a product platform.
If chunks or modules can be replaced easily within the product architecture, “derivative products” can be made from the same basic platform as technology, market tastes, or manufacturing skills change.
Examples: 200 versions of the Sony Walkman from four platforms.

16. Assessment Factors for an Industrial Design

17. Prototype development

18. Prototype development
Comprehensive Prototype: complete, fully-functioning, full-size product ready to be examined by customers.
Focused Prototype: not fully functioning or developed, but designed to examine a limited number of performance attributes or features.
Examples: a crude, working prototype of an electric bicycle; a foam or wood bicycle to determine customers’ reactions to the proposed shape and form.

19. Computer Aided Design
Dirschmid et al (BMW Group) Abaqus Users’ Conference

22. CAD greatly accelerates the design step and allows assessment of multiple possible designs without building expensive prototypes.
Design for Manufacturability (DFM): search for ways to minimize manufacturing costs.
Design for Assembly (DFA): search for ways to ease assembly and manufacture.

23. Stereolithography (3-D printing)
Laser builds layers one at a time, according to software program; resin is solidified when exposed to the ultraviolet laser.