1. Effective and safe non medicine pain relief
Ice Power cold therapy
Effective and safe non medicine pain relief

2. Topics Physiological effect of cold Ice Power cold gel Proven efficacy
How to use Ice Power

3. Physiological effects of cold
Reduces the pain sensation
Reduces swelling and bleeding
Cold What does it do in a human body?
Stimulates person’s own opioid production
Reduces muscle spasms and tensions
Prevents inflammation
Decreases metabolic rate

4. Physiological effects of cold - how cold effects to pain
Pain and temperature information travels to the brain and back via spinal cord. For example, tissue damage activates the nociceptors to send signals by peripheral nerves through spinal cord to the brain. Cold therapy activates the thermoreceptors to transmit the sensation of cold the same route as the nociceptors send signals of pain. After data has been processed in the brain, pain becomes more controlled.

5. Benefits of cold therapy - why to use cold ?
Very effective non medicine pain relief
Immediate response
No contraindications (excl. cold urticaria)
Safe to use at all ages
Cold therapy methods
Ice, cold water, ice packs, cold gels
Cold therapy is one of the oldest way to manage pain!
Complications after long time of using ice
Frost bites and nerve injuries

6. Ice Power cold gel

7. Ice Power cold gel – easy and safe way to manage pain
Unique cold gel formulation for fast and effective pain relief
Invented and manufactured in Finland
Most sold cold therapy product line in Finland for over 20 years in phamacies
Belongs into the EU medical supplies class 1, under supervision of National Agency for Medicines, CE-marked.
Ice Power is the only cold gel in the world which has scientific proven efficacy
How does it work?
Cold effect comes from menthol, eucalyptus oil and ethanol, unique formulation!

8. Benefits of using Ice Power cold gels
Allows continous and effect pain treatment, anytime and anywhere.
Immediate, concrete and long lasting effect.
Allows long term effective cold treatment -> makes pain sensation more tolerable.
Very effective non medicine pain relief
decreases use of analgesics
can be used as topical analgesics
can be used with other medication
No contraindications, no risk of frost bites.
Is suitable and safe to use for children, pregnancy and during breast feeding. Also very useful for elderly people.

9. Menthol - the most important ingredient of Ice Power cold gel
Makes the cooling sensation and decreases skin temperature approx. 5-7 celcius.
Cold and menthol sensitive receptor CMR1 which belongs to the group of thermoregulation receptors.
Affect to the pain also to deeper tissues.

10. Ice Power cold gel provides a safe and long lasting cooling effect
Traditional cold products eg ice, cold packs

11. Proven efficacy of Ice Power
Three different studies made with Ice Power

12. Ice Power cold gel cooling effect - proven effectiveness
Study 1: Ice Power cold effect
Study published in The 6th World Congress Miami World institute of pain
The effect of Ice Power cold gel was verified by both thermal skin sensors and simultaneous dynamic thermography
6 healthy adults, Ice Power cold gel was applied 12x6 cm area
Maximal effect after min after application
Cooling effect was varying between minutes
After 1 min
After 10 min
After 20 min

13. Ice Power cold gel - comparison of cold gels
Study 2: Comparison of cold gels
There are big differences in cooling effect between different Cold gel brands in market
Short term cooling effect is a very common feature among cold gels
Unique formulation of Ice Power cold gel makes cooling effect longer
Study comparing Ice Power cold gel and cold gel ”X”
Effect measured with thermal camera
2 ml of both cold gels was spread to upper part of the arm
Difference between two producs is very clear
More on next page ->

14. Ice Power cold gel - there is a difference in cold gels
Study 2: Comparison of cold gels
Ice Power Cold gel
Pictures 1-2: The first cooling effect was achieved with ethanol, which evaporates quickly from the skin – no long term cooling effect.
Pictures 3-4: Cooling effect of Ice Power lasts longer because optimal amount of menthol and formulation Ice Power cold gel.
Provides long term cold effect.
Also effects through thermoregulation receptors (CMR1) -> affect to the pain also to deeper tissues.
Cold gel ”X”
Picture 1
Picture 3
Picture 2
Picture 4
Picture 2
Picture 4, after 30 min

15. Ice Power cold gel – proven effect in soft tissue injuries
Study 3: Ice Power effect in soft tissue injuries
Ice Power cold gel – proven effect in soft tissue injuries
Efficacy of Cold Gel for Soft Tissue Injuries, A Prospective Randomized Double-Blinded Trial
Olavi V. Airaksinen, MD, PhD, Nils Kyrklund, MD, Kyösti Latvala, MD, Jukka P. Kouri, MD, Mats Grönblad, MD, PhD, and Pertti Kolari, PhD
From the Departments of Physical and Rehabilitation Medicine, Kuopio University Hospital, Kuopio, Tampere University Hospital, Tampere, and Helsinki University Hospital and the Invalid Foundation, Helsinki, Finland
Background: The use of cold treatment to limit edema, decrease pain, and induce effective muscle relaxation in soft tissue injuries is widespread.
Purpose: To compare the efficacy of a cold gel with that of a placebo gel in patients with a soft tissue injury.
Methods: Seventy-four patients with sports-related soft tissue injury were randomly assigned to active cold gel (Ice Power) or placebo gel groups. The gel was applied four times daily on the skin for 14 days. Clinical assessment was made after 7, 14 and 28 days with use of visual analog scale ratings.
Published: THE AMERICAN JOURNAL OF SPORTS MEDICINE, Vol. 31, No. 5, 2003

16. Ice Power cold gel – proven effect in soft tissue injuries
Study 3: Ice Power effect in soft tissue injuries
Ice Power cold gel – proven effect in soft tissue injuries
Results:
Pain scores decreased from 59 to 30 during the first week, to 14 by the second, and to 7 by the end of study in the cold gel group.
In the placebo group, pain scores decreased from 58 to 45, 26, and 13, respectively (significant difference).
Patient satisfaction with treatment was 71 in the cold gel group and 44 in the placebo group (significant difference).
Disability decreased significantly more rapidly in the cold gel group.

17. Ice Power cold gel – proven effect in soft tissue injuries
Study 3: Ice Power effect in soft tissue injuries
Ice Power cold gel – proven effect in soft tissue injuries
According the study Ice Power cold gel was more effective than placebo in four weeks treatment. Statistical significance between the groups weeks 1, 2, 4 (p<0,001).
Conclusions: Cold gel therapy provided an effective and safe treatment for sports-related soft tissue injuries.

18. How to use Ice Power

19. When to use Ice Power cold gel - many different possibilities
Muscle pain and tensions, stress pain
Joint pain, rheumatic pain
Back, shoulder and neck pain
Recovery after exertion
Reduce swelling
Bruises, haemorrhage
Children’s growing pains
In acute injuries use cold packs for first aid, then continue cold treatment with Ice Power cold gel

20. How to use Ice Power cold gel
Apply Ice Power onto the skin and let it absorb. Don’t massage!
At first repeat after three hours, later on every six hours.
Can be used as course of treatment from a few days to 30 days depending on the degree of the muscle/soft tissue/joint pain or injury.
Ice Power is not harmful to health even in continuous use.
Non allergenic. Can be used by children and during pregnancy.

21. Summary Cold therapy is one of the oldest way to manage pain!
Ice Power cold gel is an unique formulation providing fast and effective pain relief.
Ice Power cold gel is safe to use having more than 20 years of experience.
Scientifically proven efficacy.

23. Ice Power products

24. Ice Power - different possibilities
For muscle pain
For sports
For joint pain

25. Ice Power Cold Gel Effects immediately, short absorption time
A safe choice for whole family; also for children and during pregnancy and breast feeding.
Significantly better results of long-acting care without contraindications
Lowers skin temperature quickly by 5-7 degrees, repercussions also on the deeper tissues.
Cold effect from natural ingredients: menthol and eucalyptus oil
Usage 3-4 per day or when necessary. Long term use allowed
Clinically proven effect
Packing sizes: 20 ml, 75 ml, 150 ml and 400 ml

26. Ice Power Roll Easy and quick to use no matter where —
to ensure continues treatment
Handy to use – without stained hands
Ideal to use on work or on trip
Packing size: 75 ml

27. Use of Ice Power Cold Gel
Neck and shoulder problems
Low back pain
Post-operative care
Rheumatic pain
Arthrosis
Contractures
Muscle pain
Low back pain with pregnancy
Stress injury
Growth pains
Bruises
Sprains
Strains
Rupture

28. Ice Power Plus Ice Power cold gel with MSM
MSM helps to strengthen the effect of cold gel
For long term pain, pain with inflammation
Not recommended for children and during pregnancy
Package sizes: 100 ml, 200 ml

29. Ice Power Active Cold gel with warming effect
First cooling effect relieves pain and afterwards warming effect releases muscle tensions -> dual effect
Warming effect increases blood circulation
Releases muscle tensions and promotes muscle recovery after physical exertion

30. Ice Power Cold Creme Unique creme with Ice Power cooling effect
Skin friendly, massage Ice Power Creme in to the skin.
Easy to use everywhere, doesn’t stain
Suitable for older people, children and people with dry skin

31. Ice Power Cooling Patches
Fast and effective, cooling effect lasts up to 6 hours
Self-adhesive patch, pleasant to use
Enables long-term use e.g. in neck and shoulder pain and in back muscular tension
Cooling effect from menthol
Packing size: 5 patches/box

32. Ice Power Kids Spreads easily and doesn’t stain. Quick absorption
Suitable for children’s sensitive skin
Fresh peppermint aroma
Recommended over 2 years children

33. Use of Ice Power Kids Children’s growing pains
Relax tired muscles after physical exercise and over exertion
Bumps and bruises
Speed up the healing of bruises
Minor sprains, strains
Cools the skin after minor accidents
Eases the discomfort caused by insect bites

34. Ice Power Magnesium cream
For increased need of magnesium
Relieves muscle cramps and muscle tension
Contains magnesium in a well-absorbing sulphate form and menthol which gives a light cooling effect
Light emulsion cream – does not stain
Absorbs well and quickly
No side effects (e.g. stomach irritation or diarrhea)
Can be used also together with magnesium food supplements to make sure the right magnesium level is reached (e.g. in malabsorption)

35. Ice Power Magnesium cream
Magnesium absorbs well from the skin
Study comparing magnesium taken orally vs absorption from the skin measuring the level of magnesium in blood circulation
The study shows that by dosing Ice Power Magnesium Cream regularly during one week on the skin, the similar magnesium levels could be reached as with the singular dose magnesium citrate food supplement.

36. Ice Power Hot Warm Gel Use: Problems with peripherial circulation
Non-inflammatory muscle tensions
Prevent injuries
Warm up muscles before exercise in cold
Cautions:
Effect begins approxim. 1 hour after application
Sweating, sauna, warm shower, sun etc. increases effect
Packing sizes: 75 ml

37. Ice Power Sport Spray Long-lasting cold gel spray
Effect after few minutes, lasting up to 2 hours
For acute injuries
Sport and stress injuries, knocks of children, strains and sprains
Quick and easy to use
Easy dosing with spray
No dirty hands
Effective and Safe
No risk for frost bite

38. Ice Power Sport Spray use with elastic compression

39. Ice Power for First Aid Ice Power Instant Cold Pack
Easy to use when you need
Can be used everywhere
One time use
Ice Power Cold Spray
Short time effect
First Aid only

40. Ice Power Cold / Hot Pack
Can be cooled for relieving pain, inflammation and swelling.
Traditional form of cold therapy.
Cooling in refrigerator or freezer depending on use.
Can be used as warm therapy by warming it up in warm water-bath or in microwave.
Follow-up treatment with Ice Power cold gel

41. Ice Power Arthro Creme Unique cold cream for joints.
Helps to relieve inflammation and swelling in joints. Suitable especially for small joints eg. fingers .
The Ice Power cooling effect is strengthened by Glucosamine, Chondroitine and MSM which are essential for well-being of joints
Suitable to use for all kinds of joint problems
Packing: 60 g tube

42. How to use Arthro Creme
Rub on the joint area with problems 2-3 times a day
Recommended to use regularly (at least one month)
Ice Power Arthro Creme can also be used to strengthen the effect of e.g. joint pain medication.
According to the studies Ice Power Arthro Creme relieves significantly the mild and moderate joint pain and increases the mobility of joints.