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Managing Business and Professional Communication

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1 Managing Business and Professional Communication
Chapter Two: Managing Leadership Communication in Organizational Cultures This multimedia product and its contents are protected under copyright law. The following are prohibited by law: -any public performance or display, including transmission of any image over a network; -preparation of any derivative work, including the extraction, in whole or in part, of any images; -any rental, lease, or lending of the program.

2 Organizational Culture as the Communication Context
Organizational culture plays a role in: The organization’s design and structure The leadership styles engaged Organizational culture revolves around commonly accepted attitudes and behaviors in an organization. Copyright © Allyn & Bacon 2008

3 The Components of Organizational Culture
Mission and goals Values Beliefs Procedures and rituals Mission and goals: the major purpose of an organization and the steps taken to accomplish it Values: items considered of ultimate worth or importance which influence behaviors and attitudes Beliefs: what individuals believe as true or false Procedures and rituals: the common understanding of the way things are to be done and the routine activities that occur Copyright © Allyn & Bacon 2008

4 Copyright © Allyn & Bacon 2008
Scope and space: What are the organization’s size boundaries and service territories? Copyright © Allyn & Bacon 2008

5 The Components of Organizational Culture
Roles Relationships Reward and recognition Language and communication style Roles: Prescribed or expected models of organizational activity and the organization’s identification of key individuals Relationships: Associations and interactions among people Reward and recognition: How do employees receive merit or advancement? Language and communication style: What code or jargon is used? How do people communicate? Copyright © Allyn & Bacon 2008

6 Copyright © Allyn & Bacon 2008
Stories and narratives Heroes Rules and procedures Leadership expectation Leadership style Organizational identity and image Values people? Values things? Stories and narratives: Create understanding of the values and norms of an organization Leadership style: What style is used and what does the leader expect in return? Organizational identity and image: Which does the organization value more? People or things? Copyright © Allyn & Bacon 2008

7 Copyright © Allyn & Bacon 2008
“I don’t like work – no man does – but I like what is in work – the chance to find yourself. Your own reality – for yourself, not for others – what no other man can ever know.” Joseph Conrad What is your perspective on work? How does this perspective effect the way you think about management theory? This section begins the transition into organizational designs and leadership communication. Discuss how the class feels that people are best managed. Where do people receive their motivation from? Copyright © Allyn & Bacon 2008

8 Organizational Designs and Leadership Communication
Copyright © Allyn & Bacon 2008

9 Leadership and Scientific Management Perspectives
Time and motion studies and efficiency Motivation – carrot and stick approach Organizational Structure Taylor’s work at the Bethlehem Steel Works plant revealed a worker could load twice as much coal with a smaller shovel. Scientific management views humankind as a machine which is capable of producing more or less work depending on the degree of reward or a change in tools and equipment. Motivation: Humans are economically driven. Organizational chart: Very important to this theory. It is a means of organizing employees and prescribing communication responsibility. Communication is viewed as hierarchical and geared to increase productivity and efficiency. Copyright © Allyn & Bacon 2008

10 Tall Organizational Chart
Traditional hierarchy with many vertical lines of decision making and communication. Discussion Question: What organizations can you think of that use this method? Do you think this kind of structure if effective? Why or why not? Copyright © Allyn & Bacon 2008

11 Flat Organizational Chart
A central person to whom large numbers of employees formally report. Discussion Question: What types of organizations would lend themselves to this type of structure? Why? Copyright © Allyn & Bacon 2008

12 Human Relations Perspective
Copyright © Allyn & Bacon 2008

13 Human Relations Perspective
Hawthorne effect: Attention increases productivity Employee focused attention: Employees are motivated by a need for attention Hawthorne effect : Illinois Western Electric Hawthorne plant. It was theorized that, as lighting went down, productivity would decrease. However just the opposite occurred. Human relations elevates humankind as social beings, not primarily moved by financial incentives, but motivated by the need for attention. Copyright © Allyn & Bacon 2008

14 Human Resources Perspectives
Motivation increases with each step Self Actualization Recognition, Self esteem Belonging, Affiliation Safety and Security Motivation occurs when a person’s needs are met, beginning with fundamental and broadly based needs to more abstract social and self needs. As a lower need is met, the need above it is opened up, requiring satisfaction. Physiological Needs (sustenance, nurturance) Maslow’s Hierarchy of Needs Copyright © Allyn & Bacon 2008

15 Human Resources Approaches
Herzberg’s hygienic and motivator factors Theory X Theory Y Herzberg: His factors frame leadership and communication on the job. Hygienic factor: A maintenance element whose characteristics lead to job dissatisfaction (company administration, supervision, work conditions, salary, etc.) Motivating factors: Factors which lead to satisfaction. Such as achievement, work itself, advancement, etc. Theory X: Employees are lazy and must be driven and controlled. Theory Y: Employees want to work and are creative and willing to grow. They can be guided into disciplined, responsible activity. Copyright © Allyn & Bacon 2008

16 Systems Perspectives to Leadership Communication
Blake and Mouton’s Managerial Grid Likert’s Four Systems Communication systems can be viewed as mutually – influencing units, or as a web of networks forged through daily interaction. Blake and Mouton’s Managerial Grid: Similar to human resources perspective, but the final choices of a manager’s communication style revolve around the outcomes expected in a work team. Likert’s Four Systems: Describes four levels of employee involvement across sex major tasks: leadership, motivation, communication, decision, goals, and control. Copyright © Allyn & Bacon 2008

17 Total Quality Management Approach
Copyright © Allyn & Bacon 2008

18 Copyright © Allyn & Bacon 2008
TQM Approach Values: Quality with no errors Value driven outcomes Market driven responses Continuous improvement Employee participation Copyright © Allyn & Bacon 2008

19 Contingency Approach Adapting communication to the situational informational needs and maturity levels of the employees. It is critical to match the leadership style in a way that communicates best with follower performance. Adapting leadership to the situational needs of employees Copyright © Allyn & Bacon 2008


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