1. $ Staples, wanting to drive incremental online sales had a question:
Case Study: Staples
Staples, wanting to drive incremental online sales had a question:
“How does mobile advertising effect sales?” $
Initially relying on their ad server for mobile campaign attribution, Staples could only look to part of the conversion story; mobile sales attributed to mobile ad engagement
This particular conversion environment showed the retailer that mobile advertiser produced a negative ROAS

2. Case Study: Staples $ $
By working with Barometric, Staples was able to assess conversions in three additional environments:
Mobile sales, attributed to mobile ad exposure
Desktop sales, attributed to mobile engagement
Desktop sales, attributed to mobile ad exposure
Staples saw a 5818% increase in attributed conversions, equating to a 8301% increase in attributed revenue
With a more comprehensive view of their mobile advertising efforts, Staples was able to discern that mobile ads have a positive impact on ROAS, making a compelling case for the role of mobile in cross-channel sales