1. view2surf™ by Moben
Monetizing Mobile

2. Revenues: telco versus Internet advertising market

3. Google FB and others…
x.com
y.com
z.com

4. ISP and GSM may join the market
x.com
view2surf.com
y.com
view2surf.com
z.com

5. view2surf™ - Cutting Edge Innovation
view2surf™ generates completely new ad-space resulting from the data traffic consumption ISP or GSM becomes the publisher of advertisements placed on interstitial webpages appearing in between current and destination page ISP or GSM get new revenue stream from sales of view2surf ad-space

6. Revenues Up to 1.000 full screen interstitial ad pages on 1GB
Most expensive advertisement segment
Full screen on mobile
Unique subscriber identification
CPM (1.000 impressions) USD
Ads revenues/profit much higher than pure data package sales

7. view2surf™ business opportunities:
Ad-supported Internet Access
Free Internet in exchange of displaying adverts
Ad-funded tariffs
Dedicated communication/advertising channel:
Data package enriched with ad-space
opt-in channel for brands offers
Data SIM cards as :
loyalty program cards for retailers, banks, insurance companies etc.
direct marketing channel for brands, retailers, service providers

8. view2surf™ technology Patent application PCT/PL2013/000125
Worldwide unique technology
Commercial implementations
Carrier grade solution
Network neutrality, subscriber privacy, legal aspect SAFE
Skilled and dedicated team behind

9. Africa footprint Moben Africa Ltd established in South Africa
Advertisement sales contracts with largest SA media agencies
1.5M ad impressions monthly delivered in 2014
Live implementations in SA :
Witaxi /targeted taxis with free wifi/
First public hospitals with free wifi
Series of shopping malls
Q :
Telcom /3.000 hotspots country wide with free wifi/
First GSM network to deliver free mobile data /targeted 0.5M subscriber/

10. interstitial web pages
view2surf™ In-Browsing Advertisement
(basic)
Browsing
advertisements resulting from the data traffic consumption and visible on dynamically generated
interstitial web pages
view2surf™ technology

11. on-top of any application ad splashes
view2surf™ Over-Any-App Advertisement
(enhanced)
example : FB
example : YT
advertisements resulting from the data traffic consumption and visible on dynamically generated
on-top of any application ad splashes
view2surf™ technology

12. Ad Reception Difference
For ALL
(online ads on web sites)
For ME
(like SMS/MMS)

13. Ads in context to browsed content
NOW
click
click
Link :
advertisement tag : tablet

14. View2surf™ Unique Technology
1414
View2surf™ Unique Technology
Mobile Full Screen Advertisement
Features:
New income stream generator
Ad-space belongs to the operator
Ad-space generated ‘on the way’ to any destination
Full screen ads views in standard browser
Virtually unlimited ads space (ads space generated dynamically)
Precise ads viewers selection (demographic and location)
No handset application needed in basic mode
Ads in context to actual browsed content
‘Specially for me’ - user reception 14

15. Accepted by subscribers
* Results of tests - adoption of view2surf™ technology - conducted by German MNO

16. Mobile Ads Sources Local strategic partner 1616 Integrated Ad Server
full features ads server
Web UI management tool
Self Service campaign placement support
Ready to interface
Interface with InMobi, Google AdSense and other
Unlimited ads suppliers
Immediate monetization
Local strategic partner 16

17. Adfon – smart ad server

18. Multiple ad views Multiple full screen ad views 4 sec delay

19. Demographics
Self subscriber profiling

20. Geolocation

21. Technology Implementation
GSM:
Dedicated APN
Similar to BlackBerry, ad sponsored data available on additional APN
Opt-in model
Main APN
Soft exposure (1-2 ads daily) of all subscribers to advertisement content
Main APN with supportive tunneling application
Tunneling subscriber’s traffic through operator’s network
Zero-Rating specific IP/url
ISP:
Moben Edge Router placed in hotspot location
VPN traffic forwarding / DHCP relay
Direct traffic termination

22. thank you for your attention 22