1. Start Your Own Business Training Programme February – March 2015
Cavan LEO
Start Your Own Business Training Programme
February – March 2015

2. Four 1 Day Workshops + Follow Up Clinic for Business Plan Review
Schedule
Four 1 Day Workshops + Follow Up Clinic for Business Plan Review
Module 1
Introduction - Start Your Own Business and Personal Assessment
Module 2
Ideas Generation and Researching the Market
Module 3
Marketing the Small Business
Module 4
Preparing a Business Plan
Module 5
Legal Issues for Start Ups and Managing People
Module 6
Sales
Module 7
Bookkeeping and Records Management
Module 8
Financial Management

3. Additional Supports and Resources
Work Books
Module Materials, Additional Information , Articles and Templates
Support
Riona –
Joe –
Dedicated Course Website
Presentations and additional support materials

4. Username: cleo15*@syob Password: CLEO15*@tr Dedicated Course Website
Username:
Password:

5. Introductions
Who are we?
Why are we here?

6. Why do you want to go into business?
Key Questions
Why do you want to go into business?

7. What are your objectives?
What do you want to achieve?
Short – Medium – Long term …. 7

8. Write it Down!!!

9. Rotating Your Head - Adapting Your Perspective9

10. Rotating Your Head - Adapting Your Perspective
I am a user and consumer of products and services 10

11. Rotating Your Head to a Business Perspective
Now, I am also a supplier and
provider of products and services
I am a user and consumer of products and services 11

12. A Driving Force The Entrepreneur Marketable Product/Service
Key Elements of Successful Businesses include:
Luck?
Effective
People
Enthusiasm
Hard Work
Determination
Resilience
Finance
A Driving Force The Entrepreneur
Marketable Product/Service 12

13. Check out Self Assessment Questionnaire
Just for guidance and food for thought at this stage!

14. Play to your strengths ….
Organisational?
Dealing with people?
Managing people?
Communications – internal/external. Verbal/written?
Marketing?
Selling?
Follow up?
Record keeping?
Financial management?

15. Deal with your shortcomings….
Training – see e.g.
Take on help e.g. employee (part or full time)
Outsource routine or specialist tasks Get specialist advice where appropriate Do not overlook the limits of personal productivity!

16. Understanding of the difference between risk and recklessness –
Very important ….
Understanding of the difference between risk and recklessness –
Research and Planning essential! 16

17. Realigning yourself to a business perspective…
Very important ….
Realigning yourself to a
business perspective…
Seeing potential business opportunity
Willingness/ability to assess risk and potential benefits
Assess and Plan to avoid expensive Errors!
Surviving a failure gives you more self-confidence. Failures are great learning tools… but they must be kept to a minimum. Jeffrey Immelt 17

18. The Business Plan A road map for your business
Research , Assess and Plan
The Business Plan A road map for your business
“An intelligent plan is the first step to success. The person who plans knows where he is going, knows what progress he is making and has a pretty good idea of when he will arrive”
Basil S Walsh

19. The Road Map – Choices to be Made
3 hrs 10 mins; €40.18; km
3 hrs 34 mins; €36.95; km

20. Other Options?????

21. External factors: Other traffic on the road?
Business Planning
Know where your position is
Know where you want to get to
The more precisely you know where you want to get to, the better you’ll be able to plan
External factors: Other traffic on the road?
Diversions?

22. Failure to Plan Inhibits Growth of Business
“If you do not know which port you are sailing to, no wind is favourable.” Seneca

23. What is the Business Plan?
A business plan is a document which describes a business and its activities over a given period of time.
A viable Business Plan is essential to obtain funding/attract investment.
It is primarily for your own information and use –
Your Business – Your Risk

24. And which will influence your Business Plan
Our Product/Service
Marketing
Finance
People
Operations
The Business Plan

25. The Business Planning Process
What you must work out in the Plan
Business
success
When?
How?
What?

26. Importance of business planning
Purpose of Business Plan
Provides direction and focus
Identifies aims and objectives
Identifies a plan of action
Sets targets
Establishes viability
Can identify potential problems
Reduces risk
Provides a basis for monitoring and control
Road map for a viable business

27. Keyword in Business Planning
Profitability! 27

28. There are supports! Business Planning For example: Cavan LEO Training
Information and Advice
Mentoring
Networking Programmes
CHECK OUT WEBSITE …
Seehttps:// 28

29. The big challenge for many businesses and consumers now is
Business Planning
The big challenge for many businesses and consumers now is
More important than ever to challenge your business idea and plan for success 29

30. Starting Point for Planning Your Business
What do people want? What are people willing to pay? Size of market? Is this a priority? Have you the resources to supply? Is it profitable? 30

31. What is the competition? Can you do it better?
Starting Point for Planning Your Business
What is the competition?
If no competition – why not?
Can you do it better?
Why will people buy from you rather than the competition?
- What is your USP – unique selling proposition??? 31

32. This afternoon Market Research