1. Marketing Large Events
(and smaller ones too)
Presenter’s Name(s)

2. The Four P’s of Marketing
Product
Place
Price
Promotion
CREATED BY CR VENTURING, 2016

3. Time Frame 6 Months Out 1 Year Out Start social media campaign
Set date- add to Venturing.org
Plan general theme
Announce event
6 Months Out
Start social media campaign
Direct people to website & Facebook event
Set price
Finalize location
CREATED BY CR VENTURING, 2016

4. Time Frame 2 Months Out 3 Months Out Begin aggressively promoting
Finalize most details
Open registration
Promote at other events
2 Months Out
Begin aggressively promoting
Facebook teasers
Post in local group pages
Have staff list finalized
CREATED BY CR VENTURING, 2016

5. Time Frame 2 Weeks Out 1 Month Out Close early-bird registration
Send out registration link via , FB groups, social media
Publish in Venturing newsletters
Add to nearby councils’ e-news
2 Weeks Out
Close early-bird registration
Final push for participants
Final logistical details released
CREATED BY CR VENTURING, 2016

6. Time Frame 1 Week Out Close registration if necessary
Contact attendees
Give parking, housing, meal, etc details out
Print any materials needed for event
CREATED BY CR VENTURING, 2016

7. Get That Commitment What should you charge? What is Included? Food
Shirt, Patch, etc.
How long is the Event?
1 Day
Weekend, more?
General Pricing Guidelines
RSVP or Registration?
Money- deposit?
CREATED BY CR VENTURING, 2016

8. Resources Available Area & Region Facebook Pages Facebook Groups
Facebook Event
Website
Newsletters
Twitter
Venturing.org/events.html
CREATED BY CR VENTURING, 2016

9. Social Media Some options: FB Events Shows who is going
Council/Area FB Groups
Already established, share pictures/flyers
Focus on:
Short section w/ info
Link to website
#hashtag functions
CREATED BY CR VENTURING, 2016

10. Promoting Different
Types of Events

11. Crew Level Event Example: weekend canoe trip Newsletter Website
Facebook s
Youth activity planner
RSVP
Text list
CREATED BY CR VENTURING, 2016

12. Multi-Crew or Council Level Event
Example: camporee
Crew president contact list
Electronic newsletter
Website
Facebook
s/postcards
Youth activity planner
CREATED BY CR VENTURING, 2016

13. Area Level Event Area officers help with promotion/ communication
Promote in the Area Newsletter
Utilize Facebook
to all council officers/advisors and have them help promote
Add the event to:
CREATED BY CR VENTURING, 2016

14. Sample Marketing Strategies
Fall Fun Rally:
1 year out:
Date is set
Facebook Groups with save the date
Website updated with date and basic details
7 months out:
Promotional Video
Handouts at Meetings/ Jamboree/ Winterfest
4 months out:
Registration
Final details (more than 2 weeks out)
CREATED BY CR VENTURING, 2016

15. Further Information Events: http://venturing.org/events.html
Marketing:
Social Media:
CREATED BY CR VENTURING, 2016

16. Questions? Presenter’s Name(s)
Contact Information