1. Case Study Liberty Germany Agent/Client: CWT M& Ormès (Lyon)/Michelin
Event/Group: MICHELIN X® LINE™ Energy™
Date: September 2016
Type: MICE

2. Case Study MICHELIN X® LINE™ Energy™
Details / background information
Product presentation of the MICHELIN X® LINE™ Energy™ tire
Approx. 200 attendees
Attendees were clients or prospects from all over Europe
Duration 2x 2 days incl. accommodation and evening event
Content / thematic demands / challenges
End client presented a new tire and compared with those of competitors under real life conditions (grip, fuel consumption etc.)
Logistic challenges due to the splitting of the event on several locations, situated up to 1.5 hours away from the venue: various airports/stations, different hotels, venue itself
Constant changes in participant attendence: no-shows, flight changes
A PERSONAL TOUCH WORLDWIDE

3. Case Study MICHELIN X® LINE™ Energy™
Implementation
Venue ADAC Fahrsicherheitszentrum Hockenheim. A driving safety centre located inside one of Germany‘s F1 circuits.
Transfers From / to four differents airports (Frankfurt, Stuttgart, Mannheim) and stations Vehicles were supposed to be equipped with Michelin tires, which was not possible due to client‘s late confirmation of transfers.
Hotels Crowne Plaza Heidelberg for the participants, located about 45 minutes from the venue. Hotel Motodrom at the F1 circuit for the staff.
Workshop Four different workshops with a hands-on experience for the participants
Lunch At the Mercedes Benz grandstand of the F1 circuit (exclusive rental)
Evening Typical dinner in the town of Heidelberg
A PERSONAL TOUCH WORLDWIDE