1. Analyze and Evaluate an Advertisement
Presented by :dania kamal
Id:
Instructor: dr.Hala Guta

2. Outline: Showing the advertisement Background of the advertisement
Persuasion Tactics
Effectiveness
summary

4. * Background of the Advertisement
#The back story of the advertisement
#What they want to say on this ad
#The ad type
#it takes about 1.30 minutes

6. Scary scene representative for the purpose of marketing a product vacuum cleaner

7. Persuasion Tactics Horrifying scenes
Supernatural power of the electric broom
Interesting ad
Strong production
Sound of Music influential
effective idea

8. Abraham Lincoln says:
“You can fool all people for some time and some people all the time but you cannot fool all the people all the time”
Exaggeration
emotive language
Deviation of meaning

9. * Effectiveness
Effectiveness

10. What makes advertising effective
What makes advertising effective? Successful advertising must be available when the following features:

11. Innovative
Attracts attention
Should not be forgotten easily
To be a clear
Content
Media
Maintaining the simplicity

12. Two examples on how to write the opening sentence to a radio advertisement announces offer discounts

13. [Smith shop for the sale of iron tools, is located in the shopping center, owned by one family and is managed in nearly 50 years. It is the store where you can find the best goods and best quality and good service, .... proud to announce the annual discount ..]

14. Declaration of the annual discount store Smith iron tools
the discount you expect from last year ... Buy from the strength he paints and get the other free!

15. Summery If you want to do an effective ad remember:
Touch audience feeling
The story of the ad should be meaningful
The music should mach up whit the ad .
Showing real people in life give you more effectiveness.
Comes Audience from culture.