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End of Retail? Strategies for a New Retail Reality THOMAS SEVCIK arthesia London 22FEB17
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MACRO FORCES overall stagnation in many parts of the world rise of online / multichannel-shopping / digitalization of our lives brand-/retail-fatigue among certain socio-economic groups
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impulse yesterday impulse today
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Retail Fatigue
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Peak Stuff
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TOWARDS A NEW MODEL FOR RETAIL
the moment of sale is unclear: hybrid system new level of consumer-producer interaction new business/value model: profitable showrooms
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This is Retail. Fixed FLAGSHIP STORE RETAIL STORE BRAND EXPERIENCE
SHOWCASE Image& Information Point of Sale SECRET SPACE POP-UP SPACE POP-UP STORE Temporary/ Limited
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This is Retail. Fixed FLAGSHIP STORE RETAIL STORE BRAND EXPERIENCE
SHOWCASE Image& Information Point of Sale SECRET SPACE POP-UP SPACE POP-UP STORE Temporary/ Limited
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before Relationship Production R&D Marketing Sale POS Aftersales
OFFLINE ONLINE Relationship Production R&D Marketing Sale POS Aftersales Producer Consumer
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now Relationship Production R&D Marketing Sale POS Aftersales Producer
OFFLINE ONLINE Relationship Production R&D Marketing Sale POS Aftersales Producer Consumer
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RETAIL/THOMAS SEVCIK 40
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RETAIL/THOMAS SEVCIK 37
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RETAIL/THOMAS SEVCIK 38
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Beyond Retail: New Revenue Content
Health Retailization of health -> check-up, as-you-go Art Commercial art: new types of artdealing, corporate/art, etc. Education Ad-hoc-education Workspace Co-working, work-as-you-go Nature & Agriculture Urbanization of nature / commercialization of nature
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Costs Income
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Costs Retail Income
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2ndary Profit i.e. online sales Costs Retail Income
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EVOLUTION OF THE HYBRID RETAIL IDEA
non-retail profit center (i.e. restaurant) non-retail branding space as part of sale brand element marketing tool (i.e. cafe) pure retail space pure retail space money-making showroom opportunistic tactical strategic t opportunistic
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EVOLUTION OF THE HYBRID RETAIL IDEA
non-retail profit center (i.e. restaurant) Industry Frontrunners non-retail branding space as part of sale brand element marketing tool (i.e. cafe) pure retail space pure retail space money-making showroom opportunistic tactical strategic t opportunistic
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