1. Aligning Business Strategy and IT Strategy Gerhard Barth
Now that you have heard so much about the strategies of
the different divisions, I want to talk about a subject that
concerns all of them: the internet and e-business.
There is still a lot of hype around the term „eBusiness“ even
though there has been some disillusionment just lately.
Nevertheless it is also out of question that the „internet“
will have a dramatic impact on the way people will do
business in the future.
Gerhard Barth

2. Outline of Presentation
Some Thoughts on Strategy ...
Our Approach
Major Trends in IT
Impact of Trends onto Banking

3. Most of the following statements have been made before
- but not by me

4. Information Technology
Not this way ...
Business Unit
... IT is mainly an expense factor ...
... business processes dominate all other processes ...
... the money maker is the decision maker ...
Information Technology

5. Information Technology
Not that way ...
Information Technology
... nothing can be achieved without IT ...
... we cannot realize each dream of the business units ...
... we are the guys who make your revenues possible
Business Unit

6. Much better ...
... we stay permanently in touch with our customers ...
... we IT folks are selfconfident service providers ...
... we are jointly responsible for profit or loss of our company ...

7. Vision, Strategy, Structures, Processes ...
How does this all fit together ?
Vision
Business Units
Vision
Strategy
Structures
Processes
Information Technology
Strategy
Structures
Processes

8. Vision, Strategy, Structures, Processes ...
Business Units
Strategy
Structures
Processes
Vision
Strategy
Information Technology
Structures
Processes
strategies, structures and processes must be tightly coupled
visions may differ

9. Information Technology
Dresdner Bank ...
Focused European
Advisory Bank
Information
any time
any place
any form
Strategy
Structures
Processes
Business Units
Strategy
Structures
Processes
Information Technology

10. Strategy ... ... is the way ... to achieve a goal
... considering all restrictions 2 3 1
... goal
to be considered ...
... in this order
... restrictions
... way

11. Alternatives for Structures and Processes in IT
Unit 1
Unit 2
Unit 3
Unit 1
Unit 2
Unit 3
New Unit
... symbolizes IT
Central Coordination
Unit 1
Unit 2
Unit 3
Unit 1
Unit 2
Unit 3
New
Company

12. Alternatives for Structures and Processes in IT
Transformation
building up competencies
cost efficiency
Capital
budgeting
valuation
Staff
current employees
new employees
Speed
time-to-Market
flexibility

13. Alternatives for Structures and Processes in IT
Transformation
building up competencies
cost efficiency
Staff
current employees
new employees
Speed
time-to-market
flexibility
Capital
budgeting
valuation

14. Dresdner Bank‘s Solution
CIO
Executive Board of a Business Unit
each Unit CIO is member of the Executive Board
CIOs of business units report to the Corporate CIO

15. Traditional IT Application Development
business concept
analysis
design
implementation
sequential process
gap between business units and IT
maintenance
application

16. Modern IT Application Development
requirements
requirements analysis
requirements
adjustments
iterative process
alliance between business units and IT
system design
prototype assessment
prototype building
application

17. Information Technology
A Team Play of Partners
Business Units
Information Technology
define strategies and processes
define architectures
choose tools
define software engineering processes
model business processes
evaluate user interfaces
check functionality
analyze requirements
build prototypes
test software
do their business
develop software

18. Major Trends in IT... Networks Data Processing Data Mining
Knowledge Based
Systems

19. There are Many Buzzwords in Use ...
Information Age
Data Management
Data Bases
Information Technology
Knowledge Management
Knowledge Based Systems
Information Management
Data Mining
Data Warehouses

20. It All Begins With Data ... product prize, costs, producer, .........
service
expert, effects, provider,
supplier
product, location, contract,
customer
name, address, purchases,
... more data ...

21. Information and Data are not the Same Thing ...
5. April 2001
Heidelberg
Neue Universität
Data
in the knowledge lies the power
Information
Database Conference
???

22. Knowledge is the ability to assign
???
Data
Information
Knowledge is the ability to assign
information to data

23. What is Involved in Information Management ?3
... a mechanism to interpret data
I need information
about ... 2
... access to the data
data 1
... data
There must be ...

24. Todays Standard Situation ...
brainware
World Wide Web
intranet
data somewhere in the net
browser
Navigator, ...

25. Major Technology Trends ...
Networks
Data Processing
Data Mining
Knowledge Based
Systems

26. Networks and Their Impact on Banking
Internet
Client-Server
Extranet
Intranet
internet banking
multi-channel marketing
customer relationship management
electronic marketplaces

27. Data Mining and Its Impact on Banking
Data Warehouses
identification of customer profiles
planning of marketing activities
assessment of risks

28. Knowledge Based Systems and Their Impact on Banking
Fuzzy Logic
Neural Networks
Expert Systems
configuration of investment fonds
support in consulting customers
documentation of expertise
assessment of risks

29. Combining the Three Trends ...
bank-to-customer contact
customer-to-bank contact
Customers
satisfying customer needs
understanding customer needs

30. Thanks for listening !