1. HP Indigo Photo Solutions replacing Traditional AgX (silver halide)
Session 1 – HP in Photo
April, 2013
Raffael Kraus
Ran Lev
Ksenia Polonsky

2. This slide deck covers session 1 from the list of the sessions:
HP in Photo
What is AgX
HP Indigo Solutions for Consumer Lab
HP Indigo Solutions for School lab
HP Indigo Solutions for Pro-lab
HP Indigo Solutions for Premium Photo Album

3. HP Graphic Business Solutions
HP Indigo
HP Inkjet Web Press
HP Specialty Printing Systems
Folding cartons
Labels
Flexible packaging
Photo Merchandise
Photo Prints
Books
Magazines
Self-publishing
HP Inkjet Web Press
HP Designjet
HP Scitex
Books
Magazines
what is HP GSB, what we do (Scitex, designjet, even L&P, commercial), our innovation…

4. HP in Photo Home printing Large format printing In-store finishing
Central printing
prints that bind generations
prints photographers can sell
prints and creative products for consumers
photo products for consumers & professionals

5. Photo market needs HIGH QUALITY quality, stability, consistency
The most demanding application
HIGH QUALITY quality, stability, consistency
HIGH DATA COMPLEXITY
Photo books up to 200 pages
HIGH SEASONALITY 36% of all volumes in Nov-Dec
HIGH VOLUMES Photo presses = 150% of GCP
LOW ORDER QUANTITY Every Copy Is Different
Run length of ONE

6. Incremental installations at leading photo finishers and labs
HP Indigo is a proven leader in the photo market
Indigo Photo Quality
“The quality of Indigo print is comparable to silver halide process,” Peter Ulbricht, ORWO.
Complete Solution
Indigo has the most complete portfolio of equipment, solutions, partnerships and services.
Market Share
Among the 20 largest photobook producers, only 1 has no HP Indigo Digital Press. And, 8 out of 10 photobooks WW are produced on HP Indigo.
Incremental installations at leading photo finishers and labs
Series 3 photo customers install base and print volume are constantly growing.
Many of the customers have multiple HP Indigo Digital Presses
(CeWe, CGX, Elanders, Koebcke , Orwo, Photobox and many others)
Dozens of HP Indigo W72x0 presses have been installed at leading photo finishers such as CeWe and Photobox. Multiple HP Indigo Digital Press LOIs were signed with photo customers

7. HP Indigo is driving photo market growth
HP Indigo W7200
HP Indigo W7250
HP Indigo 10000
HP Indigo WS6600p
HP Indigo 7000
HP Indigo WS6000
HP Indigo 5500
HP Indigo WS6000p
Enhanced HP Indigo 5500
HP Indigo 5600
HP Indigo 7600
06/07
2008
H109
H209
H110
H210
HP Indigo Photo Prints Solutions
White Ink
Light Cyan, Light Magenta
Photo inks
Light Black
Raised print, textured effects
HP SmartStream Photo Enhancement Server
Ultra
HP SmartStream Production Analyzer

8. Photo inks CMYK CMYKcm Benefits Caveats
Achieve true photographic quality
Light Cyan and light Magenta inks
placed in the 5th and 6th stations
Benefits
Less grain
Smoother transitions
Photo look and feel with varnishing
Caveats
Use Photo-250 ICC profile
Cost increase must be covered with premium pricing
Productivity loss
CMYK
CMYKcm
HP Confidential 8
23 March 2018

9. Light Black ink
A spot color to deliver high-end black and white print such as books and photo printing
Benefits
Even higher photo quality - Avoid magenta hues and enhance details, increase gamut
Higher productivity - Print black-and-white images using only two inks: black + light black ElectroInk; Double the speed (with higher print quality)
Lower costs - on average, 25% less cost per page compared to CMYK printing
Caveats
Requires separate workflow for mono/color pages and collation
CMYK image
Light black + K
Supported in all of our sheet-fed presses with software version 4.5 –ifix3 and up

10. HP Indigo has unmatched choice of E2E solutions for variety of photo applications
1) To add production center value for photo (Integration with Taopix, multi-component jobs, workflow)
2) To add Partners slide (Ran)
Ultimate, PASS

11. Workflow partners – key attributes*
Yearbooks   
School & Sporting 
Application s
Events (Pro)    
Consumer photo      
Web    
Desktop     
Key Functions
Mobiles  
API/SDK 
Production b/e   
Americas      
Regions
EMEA    
APJ    
*Perceptual view – mid 2012 snap-shot
 Differentiator

12. Thank you!