1. Communication, Culture, & Work
Chapter 2

2. Review Sundown Bakery pg.2-3 Personal Networking Who do you know?
5 people?
How (role) and Why (connection or purpose)?

3. Objectives: What is the definition of culture and co-culture?
What are the factors and characteristics that affect business communication?
What are the intercultural differences that affect business communication?
What are the hidden dimensions of culture?
What are the guidelines for communicating ethically, through diversity, and organizationally?

4. A few things to remember and know…
Hispanic and Asian populations are growing
By , it is estimated non-Hispanic whites will be in the minority
There are more than 10,000 foreign companies operating in the US
Immigrants account for more than half the labor force growth (15%)
Understanding Diversity allows us to compete effectively in the global marketplace

5. The World as 100 People http://www.3nz.it/4533/100-people/?refresh_ce

6. The Nature of Culture
Culture- a learned set of shared interpretations about beliefs, values, and norms that affect the behaviors of a relatively large group of people
Cultures are invisible to the people used to inhabiting them.
Co-cultures- groups that have a clear identity within the majority culture (race/ ethnicity/ social class/ gender/ generation/ and affiliations)

7. The Nature of Communication
Principles
Communication is Unavoidable
Communication is Strategic
Instrumental
Relational
Identity management
Communication is Irreversible
Communication is a process
Communication is not a Panacea (cure-all)

8. Factors and Characteristics
Race and Ethnicity
The amount of talk, attitudes toward conflict, personal information shared, nonverbal behaviors (eye contact)
Social Class
Values, speech and language, clothing, and nonverbal patterns
Generation
Baby Boomers, Gen Xers, Millennials
Region
Non-native accents/ smiling
Disability
Guidelines Pg. 38

9. Cultural Differences: Customs & Behaviors
Formality
Social Customs
Dress
Time
Monochronic- tangible/ Polychronic- fluid
Conflict
Gender
How is an organization a culture? Considering values and customs/ behaviors, what is your organization like?

10. Dimensions High- and Low-Context Culture
High- Middle Eastern/ Asian
Low- US/ Canada
Individualistic and Collectivist Culture
Power Distance
Attitude toward authority
Uncertainty Avoidance
Measures comfort with predictability and risk
Masculine and Feminine Societies
Masculine- US, Japan, Austria, Switzerland
Feminine- Scandinavian, Chile, Portugal, China, Latin America
Future Orientation
Long-term orientation
Short-term orientation

11. Ethical Diversity Notions of Gender Equality Bribes and Payoffs
Favoritism
Environment Disregard
Discriminatory Practices
Customer treatment
Industrial espionage
Dishonesty
Pg. 47 Response Styles

12. Communicating Effectively
Become Culturally Literate
Develop Constructive Attitudes
View Diversity as Opportunity
Avoid Ethnocentrism
Don’t Condescend
Create Dialogue

13. Diagnosing Your CI
Pg. 42