1. PROI Worldwide: Awareness id Public Relations.

2. General Overview Address:
60 Nguyen Dinh Chieu Street, District 1, Ho Chi Minh City
Vietnam
Phone: (848)
Number of employees: 28
Language: English
Date of incorporation: November 20, 2003
The only local PR consultant winning 2 international recognition in PR.
The online strategic PR consultant in Vietnam.
Agency motto: Communication that matters

3. Social Media Website: www.awareness.com.vn
Facebook: facebook.com/awareness id public relations
Linkedin: linkedin.com/company/awareness-id
Twitter: @awareness

4. Agency Billings Traditional PR: 80% Crisis Communications: 10%
Research: 2%
Training: %
Social Media/Web: 6%
Advertising: %

5. Management Team Profile
Bao Nguyen is founder of Awareness id
Bao leads strategic communications at Awareness id.
He has 19 years in PR (strategic PR and Media communications ) and is the founder of Awareness id.
Bao specialty includes strategic communication and crisis/issue management . He currently counsel for Mead Johnson, Kimberly Clark, GSK, Vinamilk, An Sinh Hospital, GroupM’s PR campaign, Pfizer, Merap Group, Sanofi Aventis, Bayer Healthcare, SPM, Boehringer Ingelheim,, Castrol BP, etc..
Bao is also lecturer for BMG/Brainmark for Crisis/issue management subjects and Head of PR lecturing at VAA’ Institute of Advertising beside a popular speakers for PR topics including media relations, crisis/issue management, strategic communication in Viet nam at several high profile conferences

6. Management Team Profile
Khanh Tran is responsible for Government Relations at Awareness id.
Before taking full role at Awareness, Khanh was Chief Investment Officer at Prudential Vietnam after Investment Director of Prudential Fund Management Company where he managed US$1.4bn FUM in Vietnam including bond/ stock/ property portfolios.
Khanh earned his reputation in Finance & Investment industry in his last Investment Manager of HCMC Investment Fund for Urban Development (HIFU)- fund size of US$100m.
Khanh was co founder and co owner of Viet Mai company who are now leading in Government Relations agency. Khanh was also in charge of North office of Dat Viet advertising, a leading Advertising Corporate in Vietnam.
Khanh holds CFA Charter and has condensed experience on deal structuring including financial/ legal and investment structures for private equity transaction.
He is a celebrity to government sector and has strong relationship with the local business communities at high levels.

7. Major Clients

8. Major Industry Sectors Serviced
Healthcare
Consumer Lifestyle
Education
Energy
Financial
Government
Food and drink

9. Strategic communications & audit
Specialties
Strategic communications & audit
Awareness id is the leader in strategic PR in Vietnam. We provide clients with a strong strategic input, custom-made, practical solution based on their business goals.
We leave our clients with a clear sense of where they are going but also offer them practical help on how to get there. Our strategies are supported by detailed action plans, with measurable targets built-in.

10. Corporate communications
Specialties
Corporate communications
Awareness id consultants are experts in projecting corporate images. The team assists multinational companies in sharing their vision, earning reputation and delivering business goals in local market through strategic approaches.
Based on the corporate goal, professionals at Awareness id develop and execute long term strategy targeting different company publics at high level of engagement

11. Media relations Specialties
Generating media coverage is our strength, but consistent delivery of key messages, planning of media outcome that strategically achieve corporate or brand objective is at the very heart of our work. We rely on in-depth understanding of how the media works and our ability to craft and sell a story.
Our media experts are in day-to-day contact with a network of leading national press, TV and internet to ensure our client’ message is put across via highly credible channels.

12. Specialties
Brand PR
Strategic PR will not just promote a brand but also establish and maintain an ongoing dialog between a brand and its audiences.
Led by client corporate business goal, a team of experienced consultants at Awareness id develops and execute aggressive strategy that in line with IMC and deliver brand marketing objectives

13. Reputation management
Specialties
Reputation management
A good reputation is an essential asset for every business. Awareness id consultants work to not just build reputation but also protect and sustain its client reputation in advancing environment.
The team has earned its reputation for solutions that monitor the reputation of an individual or brand, addressing contents which are damaging to it, and producing proactive plan to early warning signals and reputation problems.

14. Crisis/issue management
Specialties
Crisis/issue management
Simply telling the truth may not be enough. The way of communicating with the media, the public and other audiences play a vital role in getting the company to a satisfactory situation.
By understanding deeply local market that include politic systems, media environment and cultures, our crisis strategists can not only help client stay ahead of potential threats but also quickly earn satisfactory situation.
Professionals at Awareness id help its clients develop crisis plan, simulate crisis plan, make emergency preparedness, manage during crisis as well as provide executive media training and crisis audit.

15. Event marketing Specialties
At Awareness id , every event tells a story. We create events and make sure every single detail run as part of an interesting story.
The firm expertise in event management are not only experience of logistic arrangement but also planning and executing for strategically communicational opportunities that are conducted in creative and meaningful way.

16. Digital Relations Specialties
Awareness id’ ONLINE PR team is a leader in leveraging these new media channels for favorable opinion on internet.
With a deep understanding of the internet, social networks, digital marketing and experience in managing public opinion from traditional PR, well trained online PR consultants not only ensure online exposure but also reputation on the internet through reaching consumers, bloggers and the media community on a more personal level - on their own terms.

17. Media monitoring/trackin and intelligence
Specialties
Media monitoring/trackin and intelligence
Awareness id not just collect information surfacing on media, but monitor “behind the scene” stories.
Thanks to ongoing relationships with leading national print, wire, Internet and broadcast media as well as managing a network-wide database of media contacts, editorial calendars and background information about reporters and various media outlets we can help our clients stay updated with ongoing activities of companies, competitors and media trends.

18. Rate Structure Hourly rate: $150-200
Project fees depend on the project type and timeline

19. Awards
Awareness id Public Relations is the only independent PR consultant winning 2 international recognition in Public Relations
The Best Campaign of the Year, PR Awards 2007.
The Best PR/Guerilla Marketing Stunt 2012, The Marketing Event Awards

20. Case Studies- Panadol
Background: Awareness id was appointed by the Panadol brand team to develop an effective PR strategy to achieve the brand marketing objective. The PR strategy should not only fitting with local situation but also making big impact on media, healthcare professional, local authorities and general public.
Audience: Consumers, Government, Media, general publics.
Objectives: Build up a profile for the “Panadol Take the pain away”; Successfully delivering of the brand message as trusted pain reliever that has been endorsed by HCP; Project GSK corporate image as responsible company that commits into local community health.;
Outcome: During 7 months, the campaign has generated a total of 101 media coverage; 28,400 exposures on the program (Google search with term “Panadol Take the pain away”), 10 TV reports on national and provincial channels and 3 radio programs. More coverage are still published until now.
Through nationwide events, there have been 14,000 people were committed to be treated through the initiative (the events still run til end of this year, 2012)