1. Digital Media and Sport

2. Consistency is key Consistency in quality Consistency in voice
Consistency in delivery

3. You need to become the go-to voice on your subject.
Platforms – the big 3
Facebook
Twitter
Instagram
To get more followers, you need to use platforms appropriately and engage your audience.
You need to become the go-to voice on your subject.

4. Twitter High frequency Concise Largely text based News feed
Hashtags – especially key to events
Users are mainly tech and media savvy
Event focus – LIVE, blow by blow, up to date coverage

5. Facebook Low frequency More detailed Text, pics, links and video based
Wide range of users – from the tech savvy to nannas
Posts should not be word heavy – web links help with presentation of dense content
Event focus - pre, during and post – keep people in touch.

6. Instagram Two elements – Story and Feed
Story for more regular ‘LIVE’ updates with use of text and emojis
Feed for more significant imagery and video with hashtags key
Younger user demographic, very popular for sport
Event focus – LIVE coverage on story for in event, Feed for pre and post ‘moments’

7. What is a #hashtag?
A hashtag is like a folder – any time you use a hashtag it groups those things together.
Hashtags allow people to not just follow along but have a voice in the conversation.
Hashtags are crucial for events.

8. Some simple statements
Photos need to tell a story
Preferable high res and distinguishable
Get in the action – photos of ants are not good for anyone
Video needs to be simple - play within your skillset
Spellcheck
Whatever you do, make it consistent
Don’t be afraid to use personality
GIFs, Memes, Emojis appeal to the younger generation

9. What Digital Media can provide an event
In 2017 everyone is time poor. We watch more sport than ever but people no longer flock to sporting events on mass.
The focus must now become boosting ‘the audience’ not the crowd, not just bums on seats but eyeballs on screens.
Social media, live audio, live video

10. Put people in the inner sanctum
What consumers want from sport related digital content is to feel a part of the action
Behind the scenes/right in the action feel
Give people a glimpse they could not get elsewhere

11. Websites Think like the consumer Remove the clutter
Keep it simple and keep it current
Have your Social Media and Websites promote each other
Brand clarity
Your CMS needs to be user friendly, consider Word Press

12. Event case study PRE-EVENT – The sell – tell me why I should care.
IN EVENT – Present the action and connect with people following along.
POST-EVENT – Share the outcomes – How good was that!

13. Other elements YouTube + Vimeo Snapchat Linkedin, Google+, Pinterest
Podcasting
EDMs – Vision 6, Mailchimp etc.
Facebook and Instagram advertising
SMS marketing
Live audio and video streaming

14. Any Questions…

15. Promoting your sport in Media
Make it easy to cover
Provide words and pictures
Build relationships
Find angles
Attack it with professionalism