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MARKETING, COMMUNICATIONS AND PR

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Presentation on theme: "MARKETING, COMMUNICATIONS AND PR"— Presentation transcript:

1 MARKETING, COMMUNICATIONS AND PR

2 THE TENNIS FOUNDATION TRANSFORMING LIVES THROUGH TENNIS The Tennis Foundation, Great Britain’s leading tennis charity. We believe anybody can play tennis. Anyone from any background and any community. No matter what their age, ability or impairment. Why do we do what we do? Because tennis is so much more than just a great sport. It’s a powerful force in people’s lives that can help them stretch, grow and flourish in so many unexpected ways. It’s not just about what happens on the court. Whatever wider potential someone has inside them, tennis can help bring it out. OUR WORK Disabled people – Empowering and Enabling From grassroots to the world’s best, we provide opportunities to play tennis and progress in the sport to anybody, with any disability. Young people in urban and disadvantaged communities – Transforming lives Through our SERVES programme, we use tennis as a vehicle to unite, educate and inspire young people in disadvantaged communities, as well as communities and venues in which tennis is not traditionally played Young people in education – Building futures We help young people in education in schools, colleges and universities to reach their potential, both on and off the tennis court Supporting wider participation Working with the LTA, we fund specific activity to enable more people to play tennis, more often

3 Andy Dodd – Head of Marketing & Communications
THE A TEAM Andy Dodd – Head of Marketing & Communications Amy Platt – Marketing Manager Amy McConnell – PR and Communications Officer

4 AWARENESS PROVISION DEMAND CONSISTENCY RECOGNITION
GAME TIME AWARENESS PROVISION DEMAND CONSISTENCY RECOGNITION

5 YOUR ROLE DIGITAL PHYSICAL Website Leaflets Social Posters Newsletters
Images and videos PHYSICAL Leaflets Posters Sports venues, halls, SU etc. Other publications

6 Website and social media Local press and beyond
WHAT WE CAN DO FOR YOU Website and social media Local press and beyond Your success makes up part of our content

7 INCLUSIVE COMMUNICATIONS
EFDS – Inclusive Communications Guide KEY POINTS Font – Size and type Images – representation and font Colour contrast Videos – subtitles Accessible document availability

8 QUESTIONS


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