1. Media Consumption Stats by Channel 6/1/16

2. Top Trends for 2016
Top T

3. Top Trends for 2016

5. US Adults Spend 720 min./day Consuming Media

6. ComScore Media Measurement Today & Beyond

7. Media Platforms Competing for Consumer Attention

8. Digital

9. Digital Advertising is on the Rise…
...But Not at the Expense of TV

10. Most Content is Consumed on a Horizontal Screen

11. Multi-platform Internet Usage is the Norm Across all Age Segments

12. On Weekdays, Device Preference Varies by Time of Day

13. Google Chrome is the Dominate Desktop Browser
Accounting for 45% of all page visits

14. Google Also Remains the Lead U.S. Desktop Search Engine

15. It is Not Surprising That Google Remains the #1 Web Property

16. Digital Properties Now Have Reach on Par with the 4 Major Primetime TV Broadcast Networks

17. 50% of Ads Served are Non-Viewable

18. However, Viewability Varies by Publisher Type

19. Ad Blockers are Used by ~10% of Desktop Internet Users

20. Mobile/Apps

21. Global Mobile Usage Has Surpassed Desktop

22. Uptick in Digital Media Usage is Driven by Mobile

23. Most Categories Realize the Majority of Their Web Traffic From Mobile

24. Mobile Audience is Growing at a Faster Rate vs. Desktop

25. Common Brand Metrics are Higher for Mobile vs. Desktop

26. US Smartphone Penetration Has Increased Among Every Age Demographic YoY

27. Smartphones Represent Most Digital Time Spent

28. Android Remains the Dominant Operating System

29. The Health Category Represents the Largest Shift to Mobile

31. Digital Growth is Driven by App Usage

32. Mobile App Usage is Significant Across Demos

33. Mobile Time Spent Skews Significantly Towards Apps vs. Browsers

34. Apps Have Seen Significantly Higher Audience Growth vs
Apps Have Seen Significantly Higher Audience Growth vs. Mobile Web Properties

35. Social

36. Social Networking Accounts for 1 in Every 5 Minutes Spent on the Internet

37. Social Reach is Highest via Mobile Devices

38. All Demos are Engaging with Social

39. Those Engaging with Social Show no Marked Difference In Ethnicity

40. Social Platform Engagements Occur Primarily via the App

41. Older Demo’s Use of Social is Growing in All Platforms, Some Faster Than Others

42. Facebook Usage Accounts for 1 in Every 6 Minutes Spend Online

43. Facebook Has Significantly Higher Reach & Engagement vs
Facebook Has Significantly Higher Reach & Engagement vs. Other Social Platforms

44. And That Holds True for all Age Demos

45. Multi-Screen Video Landscape

46. Video Provides Impact
Video aids better information retention and learning in older adults when compared to written content (1)
Well-produced videos can increase information retention up to 50%vs. print (2)
People generally remember 10% of what they read, 20% of what they hear, 30% of what they see, 50% of what they hear and see, 70% of what they say and 90% of what they say as they complete a task (3)
Current web trends show Video has a 400% higher engagement rate compared to static content (4) 1. 2. 3. 4. 5.

47. The Avg. Adult Consumes Over 5 Hours of Video per Day

48. TV is Still the Primary Choice Among Consumers for Watching Video

49. However, the Total Time Watching TV is Down 2% YoY for Live and DVR
(Excludes VOD)

50. The Combination of Digital and Traditional TV Platforms Maximizes Reach

51. Inclusion of Digital Increases Engagement Across Broadcast Networks

52. The Majority Of DVR Playback Happens Well Within the 1st Week of Airing After 7 days, people are more likely to use VOD/Digital platforms

53. Viewing Method Differs by Genre

54. The Majority of ‘On Demand’ Revenue Comes from OTT Subscription Services
Ex – Netflix, Amazon Prime & Hulu Plus

55. YouTube Remains the Leader in Online Video Viewing

56. Video Viewing by Device Varies by Time-of-Day

57. Almost Half of all US Adults Multitask During Every Commercial Break

58. However, Consumers are Less Likely to Multi-Task When They Decide the Viewing Time

59. For Example, Live Events Like the Super Bowl Reflect a High Rate of Multitasking

60. Multi-Tasking While Watching TV Most Often Consists of Being Online

61. SMS Texting

62. The Open Rate of SMS is 98% Compared to 22% of Emails
SMS campaigns have over 7 times greater performance than campaigns

63. SMS Texts Are Consumed Quickly

64. Consumers Don’t Hate Push Notifications

65. Baby boomers may have grown up using technology of a different era, but they are quickly becoming the nation’s largest demographic of mobile users and consumers:
By 2015, people aged 50 and older will represent 45% of the U.S. population.
81% of baby boomers own a mobile phone, and 85% use it for text messaging.
People aged send and receive an average of 80 text messages per month, and senior citizens 65+ average at 32 text messages per month!

66. Sometimes it's tricky to know how often you should send marketing messages out to your customers. You don't want to send out too few, otherwise your customers will forget you exist, but send out too many and you risk driving them away. Some 83% only want to receive a maximum of two messages a month.
Just 2% of people would like more than five a month. Two seems to be the magic number here; send anymore than that and some of your customers might decide to unsubscribe.

68. marketing ROI is the second most easily measured (after paid search), with 39% of marketers rating their ability to measure the ROI of the marketing retention efforts as “good,” according to eConsultancy and Oracle Marketing Cloud

69. Seventy-two percent of consumers chose when asked, “In which of the following ways, if any, would you prefer companies to communicate with you?” according to MarketingSherpa. Postal mail was a distant second with 48% of respondents

70. Email Consumption Mimics Consumer Shift to Mobile Usage

71. So Responsive Formatting Matters!

72. Outside of work, Americans most commonly check their while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%) and even—most dangerously—while driving (18%), according to Adobe

73. For Any Questions, Please Contact Katie McCarthy kamccarthy@daggerwinghealth.com 917.472.3672