1. Free lessons for FSM pupils
October, 2016 1

2. 1 Build a group learning platform in the Cloud
Employ teachers in a virtual school to create an effective online pedagogy
Prove it works in schools through independent evidence
Grow reputation and the market by making tutoring accessible to all
Partner with schools to access parents for tutoring, and pledge support to FSM pupils
Grow schools free lesson pot by increasing scale 1

3. Extending a successful B2B group pedagogy into the B2C tutoring market…
Company formed and group learning platform built
35 schools
Professional teaching team recruited to build pedagogy
Evidence Base
B2C beta trial established in Hong Kong using B2B platform
Group Tutoring
Expand the UK market, and add new peer-to-peer features
2012
2014
2016
2018 2 11 30 44 81
121
192
Staff numbers
2013
2015
2017
Schools feedback affirmed B2B POC – deployed for intervention and enrichment
Durham and Chester University PhDs employed – now 300+ schools
B2C group teaching model to launch in UK via schools
Launch B2C
Peer-to-Peer
Launch B2B
Virtual School 2

4. About Tute
• Established in 2012 as a pioneer in live small group teaching online
• Set out to prove that Tute is as effective as traditional teaching and learning
• Worked with 400+ schools, Chester University and Durham University to prove efficacy
• Built a virtual school with qualified teachers to prove our online pedagogy
• Refined, refined and refined through 15,000 hours of teaching online
• Having proven impact, we are now setting out to disrupt tutoring by allowing students
to buy seats in shared lessons for just £10 3

5. Key Differentiators
Tute employs qualified teachers as professional tutors to deliver live group lessons
We have refined a successful online group pedagogy over 3 years, which gives us unique insight and a sustainable competitive advantage
Our online pedagogy is proven through independent research from Durham and Chester Universities, and from programmes delivered through local authorities and hundreds of schools in the UK
A platform tuned for live teaching and learning, which is safeguarded, supports SEND pupils and is highly engaging 4

6. The Opportunity
The tutoring is massive (£9bn in the UK alone), but despite its size 75% of pupils cannot access tutoring because of the high relative cost – the median cost being c £25 (twice this in the SE)
In addition to the 25% of parents buying tutoring, 14% more would do so if the costs were more affordable
By launching new group tutoring services at just £10, Tute research shows that the market will grow to 40%, and maybe more
Source: StrategyR and Tute analysis 5

7. Tutoring hours bought
Those pupils buying tutoring use an average of 4.2 hours per week (YouGov)
Median spend is £24 per hour, or £100+, likely for a non-qualified graduate
Equivalent on Tute would be £40 for an online, specialist qualified teacher 6

8. 7

9. Our Pledge to Schools: £10k+ of FREE lessons
Marketing Strategy
Tute is making tutoring more democratic – bringing ‘power to the people’.
We differ from MOOCs and players like Khan Academy as our teaching is live, not recorded
Our communication plan will focus upon our value, professionalism and accessibility
We access parents through schools, and reinvest our marketing in free lessons for FSM pupils
Our Pledge to Schools: £10k+ of FREE lessons
We pledge that for every lesson bought, we will deliver a free seat to a child who cannot
40% of your parents would use Tute. For a typical school this equates to 350 pupils
Each child will take 4+ hours of provision per week, for an average 24 weeks
Your pupils will be already be buying 33,600 hours of tutoring per annum
If just 25% of parents adopt Tute, then you’d receive 1,050 free seats, equivalent to £10,500 of free provision for your FSM pupils every year 8

10. No Risk, All Reward!
Tute will provide all materials to send to parents, and administer the scheme:
We provide a leaflet or to send home to parents
When parents register, they tell us which school their child attends
We track the seat purchases for every registered pupil in your school
Each month, we send you a report of the lessons bought, and free places earned
You tell us which FSM pupils you’d like to register, and the subjects they should have
We do the admin and allocate free seats to your pupils as available
The pupil receives notification of the booking at least 24 hours in advance
You get a summary report 9

11. Summary 10 Rapidly expanding tutoring market
Proven Tute model, now extending to B2C
Delivers a continuous provision for FSM pupils mapped to the curriculum
Helps support Progress 8 attainment at no cost to the school
Free lesson potential of in excess of £10k per annum
A no risk solution, and a positive offer to parents 10

12. Next steps 11 Phase 1 limited to just 50 schools
First come, first serve registration online
Fill out this form and apply before 6th November
We will advise within a week of submission if you have been successful
If so, we will contact you to arrange marketing materials
You have to commit to sending these out no later than 18th November 11

13. Good luck!! 1