1. Ala Felemban case study
Lego education
Ala Felemban
case study

2. History background
The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". It’s our name and it’s our ideal.
The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder.
It has come a long way over the past almost 80 years - from a small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s fourth-largest manufacturer of toys.
The brick in its present form was launched in The interlocking principle with its tubes makes it unique, and offers unlimited building possibilities. It's just a matter of getting the imagination going – and letting a wealth of creative ideas emerge through play.

3. introduction
Learning is at the very core of the LEGO Group’s most heartfelt values and
the company has invested many years of cooperation and research with
educators and child development specialists to build a rich understanding of
what it takes to provide effective learning experiences.
While exam scores may continue to dominate agendas, research shows that
there are greater benefits to education by focusing on applying knowledge
as a means to expand learning than on acquiring knowledge in order to pass
examinations. The role of educators is changing.

4. Community, Education & Direct
-Organizational chart (Hierarchy)
CEO
Markets & Products
Marketing manager
Marketing director
Community, Education & Direct
Corporate Center
law
Global Supply Chain
Chief Executive O cer
Community, Education & Direct (CED) is respon- sible for direct contact with consumers via brand retail stores, online sales, and mail order. In addi- tion this business area handles contacts with fans and the develop- ment of new business concepts aimed directly at end-users. And it is this unit that is responsible for the LEGO Group’s development, marketing and sale of educational materials.
Global Supply Chain (GSC) is the business area responsible for the Group’s supply chain – from procurement and production to shipping to the distribution centres.
Corporate Centre (CC) covers the administrative service departments: Cor- porate Finance, IT, Human Resources, Corporate Communications, Corpo- rate Governance and Cor- porate Legal A airs.
materials.
Markets & Products (M&P) has global responsibility for product development, marketing, sales and distribution to the retail trade.

5. Mission and vision Mission:
‘Inspire and develop the builders of tomorrow’
Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility.
Vision:
‘Inventing the future of play’
We want to pioneer new ways of playing, play materials and the business models of play - leveraging globalisation and digitalisation...it is not just about products, it is about realising the human possibility.

6. Building occupants 3 Senior manager, digital producer Staff 2
Marketing manager
Print production manager
Quality Engineer
Drilling Engineer 15
Academic advisor 4
Waiters
280
Simultaneously visited
customers
50-280
Per day

7. Floor plan(first floor)

8. Floor plan(second floor)

9. Pictures

10. Pictures

11. Pictures

12. Pictures

13. Designer concept
The architect describes one way of making the environment interesting using scale:
“The idea of scale is challenged with design elements such as huge grass wall graphics and a giant LEGO man and tables with built-in bonsai gardens, thus playing with perception and scale – who is big and who is small? Where does work stop and imagination start?”

14. Zoning
public
Semi public
private

15. Zoning

16. Functional relationship
Meeting room
Working offices
Working area
Lounge
Kids corner
toilets
Board room
Safety test
Storage
Building table
Delivery
Kitchen &cafe
Print room

17. Area Calculation Major Minor Un used area 10 323 Meeting room 1 32.5
% of total area of 3229
∑M²
Major 10
323
Meeting room 1
32.5
paint
cafe 35
1130
Working area
Board room
Delivery room
Safety test 3 97
lounge 2
64.5
Working offices 6
194
Building tables
Activity room
Video conference
Built area= 1765 m²+1464 m²= 3229 m²
% of total area of 3229
∑M²
Minor 1
32.5
Kitchen 2
64.5
Seating area
storage 3 97
toilets
% of total area of 3774
∑M²
Un used area 26
839
circulation 1
32.5
Wall thickness 3 97
staircase
100
3229
Total

18. Critical Opinion
The design of this space helps people to be more creative by using unusual peacis of furniture like the slide, Lego towers and master sets.

19. Critical Opinion
The opening spaces in this building help users to look around and get different ideas.
The amount of sun light that enters the space give more energetic feeling.