1. The Smart Way to cut 30% SMS Marketing Cost
While Enhancing Your Customer Experience
A Marketing Automation Webinar

2. Speaker Niranjan Kanade VP – Marketing Automation, Netcore Solutions
Niranjan comes with 15 years of rich experience in providing Digital and IT Solutions for various Industries. His expertise lies in Mobile Marketing, Marketing and Marketing Automation. Niranjan possesses an exhaustive knowledge of SMS, Voice, , Push notifications and USSD based solutions.
@niranjankanade

3. ~1.1 Billion mobile subscribers
Mobile penetration in India
~1.1 Billion mobile subscribers
Increasing at around 8 Million per month
Around 800+ million Non DND users
Smartphone users is about 10% and increasing
Source: TRAI 2016

4. How Brands Are Currently Using SMS For Marketing?
To Retain
To Acquire
To Reach
To Engage / Interact

5. How Consumers Use Mobile?
Videos
Social 1
Visual
IVR
Missed Call
USSD
Interactive 2
Voice Call
SMS
Passive 3

6. Mobile Marketing Across Customer Lifecycle
Awareness
Awareness
Acquisitions
Engagement
Retention
Feedback/ Surveys
BFSI
Retail
FMCG
E-commerce
Travel
Education
PSUs
Healthcare
Media & many more…
Verticals
SMS Missed Call
IVR / OBD
USSD
Web
Social
CRM

7. High Communication Costs
And Yet..
Poor customer
Experience!
How adding mobile into Marketing Automation strategy improves customer experience?
5 Seconds
Avg. time it takes to consumer to read text SMS
2 Minute
Avg. time it takes to consumer to responds via IVR

8. Increasing Marketing Costs
CUSTOMERS
Sent
& now an SMS
Poor Customer
Experience
Push Notification
Web Notification
Customer Data
CUSTOMER
MARKETER
CHANNELS
Channels in Marketers
Control
Increasing Marketing Costs

9. Impact Of Batch and blast
Poor Customer Experience 1
Less Conversions 2
High Cost of Communication 3

10. Why do we do this Batch And Blast: Legacy! We have been doing it
Not realising the impact..
Marketing first. Consumer second!

11. “Customer First” is all about putting him in driving seat!
Let “Customer” decide!

12. Using right technology is
Offering Consistent & Relevant Experience (Across All Touch-points)
Social Media
Multi Media
Your Customer
Print Media & Direct Mail
Search
Website
Social Share
Video
Other Offline Media
Public Relations
Blogs
Mobile
Using right technology is
THE KEY!

13. Advanced Segmentation
SMS
Voice
Marketing Automation: Cross Channel Segmentation
The data collected is richer and finer and it’s real time
The new campaigns can be conceptualised with mix and match of insights gathered from other campaign report.
Sent
Delivery
Picked
Time
Clicked
Not Picked
Clicked
NDNC
Duration
Opened
Blacklist
CTA
Bounce
CTA
CTA

14. Lead Nurturing Secret Sauce
Using Marketing Automation for Lead Nurturing
(Nurturing Leads  Cost Saving, Efficiency)
Lead Nurturing Secret Sauce

15. Data Driven Personalization
Right Content
Right Person
Right Time
Right Channel
Data + Rules + Real Time Response

16. Closed Loop Campaign Management using Business intelligence and Cross Channel Marketing Automation

17. Save Cost In The Short Term
For your Daily Promotional Communications
of the Users
Click the 1 %
of the Users
Open the 10 %
Lac
s Sent 10
of the Users Transact
0.5 %
Activity
Web Activity +
of the Users Transact
0.3 %
Push Notification:
9.5% users = 95k (Non clickers + Non Transacted) %
Click on the
Push Notification 1
SMS Trigger to users with no App + Non clickers on Push Notification (94k)

19. 7 Benefits of Marketing Automation (It’s not only about saving Costs)
ROI
Increased Customer Lifetime value
Know your Customer
(Unified view)
Saves time, improves efficiency
Insightful & actionable Dashboard
Highly Personalized Campaigns
Co-ordinated Multi-channel
campaigns

20. Case Studies Multi-channel Digital Engagement
30% decrease in costs
Personalized digital engagement leads to word-of-mouth marketing
Cross Selling and Lead Scoring
More than 70% high quality, sales ready leads
49% increase in open rates
Lead conversion rate of 0.4%
Global Pharma Giant
Increase ROI
Decreased acquisition cost by 93%
Improved engagement by 157%
Leading Insurance player in India
Case Studies
Fastest growing chain of Hotels

21. 3 Principles Of Marketing Automation
Unified View Of Customer
Cross-channel Automation
Dear Priya, take a look at
what to pair your new dress
with!
Inbox
Data-Driven Personalisation

22. In a Nutshell Batch & Blast - To Be Avoided
Use Multiple Communication Channels
Improve Content Relevancy
Listen to Your Customers
Use Right Technology (Marketing Automation)
Chose Right Marketing Technology Implementation Partner

23. Experience the Marketing Automation live demo, give a missed call on“ “
Q/A
Experience the Marketing Automation live demo, give a missed call on

24. We will email the recording and slides to you soon “
Thank you for joining
We will the recording and slides to you soon  “