1. Social Network

2. Today’s Topics Social Media (or Social Network Site)
Make a Facebook Page
How to Integrate Facebook Social Plug-in in your website
How to use Twitter
And others

3. What is Social Media?
A website where users can interact with each other
Facebook
Basic function: Posting/Reply
Active users: 500M
Twitter
Basic function: Posting
Monthly Visitors: 150M
Why care?
Google has been the best 목좋은 곳 = 사람이 모이는 곳
Social Medias like Facebook/Twitter replace Google, i.e., 현재 온라인 상으로 최고로 목좋은 곳

4. Facebook (Fan) Page A web page in Facebook for your business
Why is it good? Because your customers and prospects can go to the page with a URL like “
Big companies started to use the facebook page
Ex:
Now Let’s create a Facebook Page
Account > Manage Pages
Steps
Upload (logo) image
Enter basic information
Established year
Explanation of your business

5. Let’s create the page

6. Page URL with username
Now people can visit your facebook page with business name]/
It is called page username
Your page should have more than 25 fans to be eligible for the username
You can set at

7. Facebook Social Plug-In
Social plug-in is a kind of html snippet that can be inserted in a web page to communicate data between your site and facebook
Like button
Almost all website has this button
Share Post
Amazon Product Page
Dell Product Page
Need more engineering work
Let’s use like button for your website!

8. Edit your web page 1 Connect to FTP Server 2 Download a HTML file
WEB SERVER
And/or
FTP SERVER 1
Connect to FTP Server 2
Download a HTML file 3
Edit the HTML file 4
Upload the HTML file

9. After install ALFTP and run

10. Like button practice Your temporary website ftp access info
IP address:
User ID: your address account name (ex: myy1215)
Password: Your company starting with Upper case and your phone number last 4 digit (ex: Yahoo1234)
Download index.html into your local pc
Open the downloaded index.html with Notepad
Go to facebook like button generation page
If you’ve never been there, you will go through a agreement page, so just click yes or agree
Select options as your preferences
Click Get Code button and copy html code under iframe and click Done button
Paste the copied html into your personal page and and save it
Upload the saved file to your web server via ftp and check whether it’s working

11. Twitter What is twitter? Is it useful for my business?
Possible use cases
Negative side
Not enterprise(commercial)-level maturity
Cannot not login when crowded

12. What twitter can do It makes your site look like a human
Though meaningless, what you tweet makes people think a real person when they see your company (website)
It can help build a relationship with your customers or prospects by providing community-related services
Short tweets will be more effective than lengthy newsletter s

13. What twitter can do You can tweet your products/services promotion
Be careful not to do it only or do it too much
It can brand your company/service
It can put additional contents in your website with small contents
Shows tweets with keyword searching

14. Contents Filling

15. Practical Advices for Twitter
If using business name, be sure to use something like “Name_Business Name” (Jane_ABCCompany)
Be sure to use a photo (not a logo), fill out description, and include a link to your website
In description, make it clear what you will mainly say on twitter, so why they should be interested in following

16. Homework and Next Class
Fill more info for the Facebook page
Make as many friend as possible at Facebook
Account > Edit Friends
Ask your friend to “like” the page (You need 25 friends to have the facebook web address for your page)
Next class (Last!! finally)
Wrap all things that we learned from the classes
Address some important missing things
Online Ad