1. Communicating Evidence2Success
phase two
evidence2successTM
This PowerPoint file is for the outreach workgroup and other community members involved in their local Evidence2Success effort who would like some guidance in communicating about Evidence2Success. It covers:
Messaging and branding goals
Boilerplate language
Style notes
Communications roles and responsibilities
Message building
Whenever possible, please work with your coordinator and communications professionals from your lead agency or other agencies involved in the Evidence2Success effort. This file is intended to supplement—not to replace—guidelines from the relevant local agencies.
Evidence-Based Practice Group
Presentation to the Community Board

2. Evidence2Success Messaging and Branding Goals
Communicating Evidence2Success
Evidence2Success Messaging and Branding Goals
Create awareness, buy-in and political will
Reflect local priorities and community involvement while connecting to a national initiative
Encourage system and community participation in leadership and boost recruitment for programs

3. Boilerplate Language for Documents and Websites
Communicating Evidence2Success
Boilerplate Language for Documents and Websites
About Evidence2Success
Evidence2Success™ promotes healthy child development by helping communities and public systems work together to use data to understand how children are doing; select proven programs to enhance strengths and address needs; and develop financing and action plans to support the ongoing use of those proven programs. The framework was developed by the Annie E. Casey Foundation, a private charitable organization dedicated to building a brighter future for children and families, and several partner organizations.
Boilerplate language is useful for giving the reader a deeper understanding of the Evidence2Success brand. Through the name and the boilerplate language, your site connects its work to the work of other Evidence2Success sites and the work of the Annie E. Casey Foundation. This adds to the credibility of your local initiative.
The boilerplate language above should be used at the end of longer documents, including reports, and on websites devoted to Evidence2Success.
In the slide text above, “Evidence2Success™” will be updated when the trademark application is fully approved.

4. Communicating Evidence2Success
Important Style Notes
Please always spell out “Evidence2Success” and do not use “E2S.” Acronyms might seem convenient, but because audiences new to your initiative will not understand what this means, it undercuts your message.
Evidence2Success is a mark of the Annie E. Casey Foundation. On first reference in body text, a TM symbol should be used with it as follows: Evidence2Success™. (NOTE: This section to be updated when full trademark application approved.)
It’s best to avoid acronyms altogether in order to keep your message as clear as possible. In particular, always write out Evidence2Success. Do not use the acronym “E2S,” even with an internal audience.

5. Communicating Evidence2Success
Communications Roles and Responsibilities: The Annie E. Casey Foundation and Consultants
Provide general definition of Evidence2Success framework
Provide overall messaging for Evidence2Success work
Use Evidence2Success templates and branding for presenting curricula and tools to local Evidence2Success leaders
Provide customizable templates and tools to be adapted locally for communications during key milestones

6. Communicating Evidence2Success
Communications Roles and Responsibilities: Local Convening Organization, Site Coordinator, Finance Lead
Use Evidence2Success boilerplate language to describe the framework in documents, websites and talking points
Identify local target audiences and stakeholders, using Stakeholder Analysis Guide
Develop local data points and talking points from priority setting and program selection sessions to plug into Evidence2Success messaging framework
Communicate developments proactively with key stakeholders
Connect the Evidence2Success framework to ongoing local initiatives and institutions that will promote sustainability and local ownership

7. Communicating Evidence2Success
Communications Roles and Responsibilities: Community Board Members, Outreach Workgroup and Key Partners
Use Evidence2Success boilerplate language to describe the framework in documents, websites and talking points
Designate community board spokesperson to work with local site coordinator on outreach
Use Stakeholder Analysis Guide to develop customized talking points that help potential board members and participants see the specific benefits of their involvement
Connect the Evidence2Success framework to ongoing local initiatives and institutions that will promote sustainability and local ownership
The Stakeholder Analysis Guide is available on the Evidence2Success website.

8. Communicating Evidence2Success
Building a Message
What can be done to solve the problem?
What can the person or audience you’re speaking to do right now and in the future?
What’s the problem, what caused the problem and what’s the evidence of the problem?
What do we value in common? Why are we talking about this?
Value
Problem
Solution
Action
The slide shows how to craft the substance of a message. Also consider the words you use to convey the message. Use words the people you’re talking with will understand. People who are just learning about Evidence2Success for the first time may not be familiar with terms like outcomes or risk or protective factors—or may understand those terms differently. While everyone in your local Evidence2Success effort needs to speak the same language (so to speak) in order to move forward, the important thing in outreach is to meet people where they are.

9. Communicating Evidence2Success
Evidence2Success General Message: Programs That Work Help Children Succeed
Children and youth in our community deserve to grow up healthy and develop well.
Evidence2Success promotes healthy child development by helping communities and public systems work together to use data to understand how children are doing; select proven programs to enhance strengths and address needs; and develop financing and action plans to support the ongoing use of those proven programs.
We’d like you to participate in Evidence2Success. Here’s how we think you can contribute, and why we think you will benefit.
Value
Problem
Solution
Action
Our own young people are telling us about things they’d like to improve in our community. [Insert local data points here that illustrate what you want to make better. ]
Notice the introductory sentence in the upper right-hand corner of the slide. This is an effective way of framing the problems to be addressed When you are speaking with people who may not be familiar with the Youth Experience Survey or terms such as outcomes, risk factors or protective factors.

10. Developing Action “Asks” for Different Audiences
Communicating Evidence2Success
Developing Action “Asks” for Different Audiences
Audience
What Can This Person Do, Specifically?
Community Resident
You always speak up for parents in our community, and we think you’d represent their views really well on our board. The community will benefit when we select programs together that are best for our kids and proven to work for what they need.
Public System Leader
Will you join our community board?
Will you participate in our fund-mapping process?
Would you like to learn how your system can get involved and improve outcomes?
State or Local Policymaker
Will you support reinvestment of funds from downsizing institutions into programs that are tested and effective, and part of Evidence2Success efforts that will help your constituents?

11. Protecting the Community’s Image
Communicating Evidence2Success
Protecting the Community’s Image
The Community Review Committee was established to equitably include the community’s voice in the development and dissemination of published documents
The committee provides feedback to ensure:
Paper proposals and conference abstracts reflect community concerns, needs and priorities
Research products are culturally sensitive and appropriate

12. Community Review Committee Composition and Roles
Communicating Evidence2Success
Community Review Committee Composition and Roles
Committee members include:
Two representatives from each Evidence2Succss sites
Evidence2Succss Technical Assistance partners
The Annie E. Casey Foundation staff
The committee meets six times a year to review all research paper proposals and conference abstracts on a rolling basis on Evidence2Success data or site information.
An assessment tool is used to approve paper proposals and abstracts for submission.

13. Community Review Committee Process
Communicating Evidence2Success
Community Review Committee Process
To submit an abstract for a proposed journal article or conference presentation about Evidence2Success:
Authors submit completed idea for an abstract – purpose, methods, analysis and expected results (or preliminary results).
Lead author or a representative presents the abstract at a committee meeting.
If the committee does not approve an abstract, it will provide the rationale for its decision. Authors may resubmit an edited abstract.
Submit abstracts for CRC review to Dirk Butler and Lisa Gary

14. Communicating Evidence2Success