1. Successful Recruitment Events
Purpose, Plan, Promotion & Program
Successful Recruitment Events

2. OVERVIEW
Purpose of Recruiting Events
Plan
Promotion
Program

3. PURPOSE of recruiting event
To give every boy the opportunity to join
Recruit new leadership
Start new units
Increase community awareness
Strengthen relations with our schools

4. PLAN (checklist for success!)
Coordinate recruitment dates and times with principals
Order Flyers, Stickers & Promotional Items
Attend District Kick-off and pick up supplies
Organize volunteer manpower
Identify leadership vacancies needed
(Den Leaders, Committee Members etc.)

5. PLAN (checklist for success!)
Execute Promotion (7 Points of contact)
Hold Recruitment Event
Recruit Parents
Follow up with everyone who attends
Turn in applications & money

6. How to execute the plan: 4 STEPS to a Successful Recruitment Event
Organize Manpower
Promotion & Boy Talks
Execute Recruitment Event
Tally Results and Celebrate!

7. STEP 1: Organize Manpower
Unit Recruitment Event Coordinator
Organizes and runs the recruitment event with the support of your District Facilitator
Works with school to set date and reserve the facility
Boy Talk Person(s)
Coordinates with school, sets boy talk dates and times & does boy talks
Activity Leaders
Take youth to another location and do an activity (Example: Bobcat Badge)
Extra Help
Greeters, Helpers, Paperwork & Payment Coordinators

8. STEP 2: PROMOTION (7 points of contact)
Posters (2 at each school)
Flyers (2 rounds of flyers, 1st week of school & day of rally)
Stickers (with Boy Talk)
Back to school nights
Call parents from PTA/PTO List
Yard Signs & Road Banners

9. PROMOTION (7 points of contact)
Radio
Direct Mail (Council)
TV (Council)
School Marquees & Cafeteria Banners
Morning Announcements
PTA Meetings
Have the boys make posters in den meeting
Scout Uniform Day or T-shirt Day
Sidewalk Chalk
Local Newspapers
Church Bulletins

10. Make every Cub Scout a recruiter
PROMOTION
Peer to Peer!
Make every Cub Scout a recruiter
with buddy cards
Recruiter patch –
Offer a Pack prize to the boy that is the top recruiter

11. Facebook PROMOTION Budget funds ($25-$75) to purchase advertising
Ads show up directly in newsfeed
Ads should focus on mothers spending time with their kids

12. PROMOTION – Boy Talks Most effective promotion
Room to room = best results
Assembly = good results
Lunch room / Bus Stop = Ok results
Rule #1 – Exude Excitement!!!

13. HOW TO DO A BOY TALK
Hey everyone, I’m __________ with Pack ___ and I’m hear to invite all of you to join Cub Scouts! We’re going to play a little game to help teach you what activities Cub Scouts do! This game requires no talking. Everyone ready? Raise your hand if you like to _______. Ok Put your hands down. Raise your hand if you like to….. (Go swimming, go camping, shoot bb-guns, shoot bows and arrows, rock climb, go fishing, etc.) Do 4-5 of them Those are all thing that we do in Cub Scouts! And we want each of you to come and join Cub Scouts! So, tonight at 7:00pm, right here in your school cafeteria you can sign up to join Cub Scouts! And I’m going to give each of you a sticker that has all the information on it. Once again it’s tonight at 7:00pm, right here in your school cafeteria. So when you get home, show your parents this sticker and say I want to Join Cub Scouts! Thanks guys, see you tonight!

14. Tonight packs will receive:
Step 3: PROGRAM
Tonight packs will receive:
Flyers (if pre-ordered)
Stickers (if pre-ordered)
Yard Signs
Posters
Membership recruitment pack presentation to parents
Handout: 4 steps to a successful recruitment event

15. PROGRAM
Your District Facilitator will bring to your recruitment event the following:
Applications (Youth & Adult)
Den Attendance Rosters
Table Tents
Boys Life Mini-Mags
Pinewood Derby Cars
Popcorn Sales Sheets
Parent Information Guide with:
Overview of Cub Scouts
Bobcat Requirements
Upcoming Cub Events
Upcoming Trainings
Scout Shop Info

16. PROGRAM – Agenda Gathering and Greeting Opening Ceremony
Greeters meet boys and adults at the door and hand each family:
Attendance Cards, Youth & Adult Applications, Boy’s Life Mini-Mag, Parent Guidebook
Parents receive paperwork and sit with their prospective den (Table-Tent)
Opening Ceremony
Start on time & Conduct short flag ceremony
Start membership recruitment event unit presentation PowerPoint,
Ensure the PowerPoint has been updated with your pack’s information including pictures!
Follow PowerPoint until slide #6
Cub Activity - Bobcat Badge / Other
All new and current Cubs Scouts are taken to other location to work on Bobcat Badge
You’ll need at least 2 adults
Continue Presentation
Presentation reviews: Pack Organization, parent involvement, training, Boys Life and registration fee’s, uniforms and fundraising
Recruit pack vacancies using the Magic Circle

17. The Magic Circle Be sure that the group is divided into Dens:
Tiger, Wolf, Bear, Webelos, Arrow of Light
Appoint someone in the Den to take notes / be the scribe
Ask him/her to write down the vacant positions needing filled
List a position for all the adults at the table (nobody gets left out)
Positions can be:
Assistant Den Leader, Den Helper, Committee Member, Den Leader, etc.
Inform the group that they must decide who will do each job.
Leave the room
Just say “We’ll let you talk amongst yourselves and will be back in a second.”
You and the other people helping must leave the room or area at this time.
Stay away at least five minutes
Upon returning
Provide adult applications for the new leaders
If they haven’t made a decision or have questions. Answer their questions as simply as possible and then move on to the next table.
Keep encouraging the parents to make a decision until you have a complete team.
Don’t stand around the Den!

18. PROGRAM – Agenda Answer Questions, close meeting and collect paperwork
Have youth recite Cub Scouts Promise and Sign
Make sure everyone leaves with contact information and next meeting date
Check all applications for parent signature, birth date and grade
Verify parents contact information
Collect all applications and money
Ensure All Cub Scouts (who paid) receive their Pinewood Derby Car!

19. STEP 4: Tally Results and Celebrate
Check applications against new den membership rosters & attendance cards, follow up with any missed
Remove all extra copies and sort boy’s applications by grade
Arrange payment with your District facilitator
District facilitator will turn in applications and money

20. FOLLOW UP Reminders: Schedule second recruitment event if needed
Follow up with families that left and didn’t pay, sign-up or have application problems
Thank you cards to principals and key volunteers
Reminders:
Start and end on time. Recruitment event should be no more than 60 minutes.
Involve everyone!
Keep things simple, lively and moving!
Make sure every one leaves with contact information for Pack leadership