1. Comprehensive In Game Experience

2. Gaming is a Serious Opportunity
Background
108M people in the US play video games
More than 4 in 10 Internet users visit a gaming site every month (44% Reach)
Gamers are avid Internet users overall:
They spend over 48 hours per month on the Internet … twice as much time as the average Internet user.
They consume 55% more pages on the Web than the average Internet user.
Sources: Yankee Group, comScore

3. The Casual Game Segment
Booming Industry
Every one of us has played a casual game – fun and easy to learn, but very hard to master
Games are usually played as a download, in-browser, on cell phone or on a console
Famous titles: Tetris, Bejeweled, Super Collapse, Mahjong, Sudoku, Free Cell & Solitaire
Internationally accepted form of entertainment
$2B+ industry by 2008 with an estimated 40% coming from advertising and sponsorships
Big players in the industry: Real, MSN, Pogo, Shockwave, Yahoo

4. The Casual Game Market Challenge
The Industry Problem We Are Solving
720M game downloads in 2006
Only 14M purchased
706M cost producers
42,360,000,000 Minutes
80,693 Years
806 Centuries
.8 Millenniums
This is the opportunity
Purchase of Downloads
14M
720M Total

5. Online Video Advertising
Effective and Accountable
Video ads combine television's sight, sound and motion with the Internet's immediacy and accountability to reach and engage online audiences.
Consumer Response to Seeing an Online Video Ad
Brand Metrics for Video/Audio vs. Rich Media vs. GIF/JPEG
100%
40%
90%
Video/audio
Rich media
GIF/JPG
80%
30%
70%
60%
20%
50%
40%
30%
10%
20%
10% 0% 0%
Visited site
Requested info
Visited store
Forwarded to friend
Made purchase
Ordered a subscription
Aided brand awareness
Online ad awareness
Message association
Brand favorability
Purchase intent
Source: eMarketer, November 2005 *as a % of respondents
Source: Dynamic Logic MarketNorms, DoubleClick, May 2005 *as a % of lift

6. Online Video Advertising
Growing Demand & High CPM
“[Video] is the fastest-growing major segment of Internet advertising. And all of that is money that would have been spent on traditional advertising.” Lee Westerfield, media analyst, Harris Nesbitt
Online Video Ad Spending
Online Video Advertising 2005, By Vertical
$1,600
2.6%
2.5%
1.6%
3.1%
$1,400
Entertainment
$1,200
Automotive
4.2%
B2B
$1,000
5.1%
In millions
Financial Services
$800
Consumer Goods
6.4%
49.6%
$600
Software
6.7%
Hardware/Electronics
$400
Travel
7.9%
$200
Web Media
9.4%
Telecom $0
2005
2006
2007
2008
2009
Retail
Source: eMarketer, 2005
Source: AdRelevance 2005 YTD

7. License + Subscription
Increasing Casual Game Revenues
In Game Streaming Video Advertising is Working!
+ In-Game Advertising
Revenue per Game Download
License + Subscription
Time

8. Increasing Casual Game Revenues
Average Revenue Increase of 300%
Game developers & Game distributors increase revenues while gamers gain extra free game play
Revenue per download
Jewel Quest
Revenue per download
Mahjong Medley

9. Eyeblaster in-game
Eyeblaster enabled game can be distributed on any destination site
Ads are sold by destination sites
Current Position:
Top Developers
40 games
GameHouse
Sandlot
Popcap
MumboJumbo
Iwin
Zylom
Spintop
PlayFirst

10. Developer Partner Network
In Game Streaming Video Advertisers
Top Tier Advertisers and Partners
Complete video play rate 0%
20%
40%
60%
80%
100%
77%
Automotive
80%
Entertainment
80%
Pharmaceutical
74%
CPG
Developer Partner Network
Best Casual Games Titles are now Ad Enabled

11. Demographics Casual Games – a Woman’s World! Gender: 68% Female
Age: 80% between years old
Family: 60% Married, 50% have children
Education: 78% College Educated
Income: 50% have HHI over $50k
Internet: 95% use internet daily, 90% from home, 84% broadband
Usage: 6.5 hours per week
Nielsen//NetRatings and RealArcade 2005 Annual User Survey

12. In Game Ads
Targeted streaming in-game video ads in casual games
Innovative new opportunity powered by Eyeblaster to deliver targeted streaming in-game video ads in casual games.
Format:
Strong
Performances:
70% full video play rate
9% of video played in full screen mode (Avg. of 6 sec)
8% CTR
15 sec video, full screen option + reminder
30 sec video, full screen option + reminder
Full screen video on user initiation
Clickable
Adjustable skip option
In Game Reminder
Clickable
Adjustable
Duration

13. In Game Ads Short lead time Immersive experience
In game logo placements for a powerful branding experience
Short lead time
Immersive experience
User is exposed even when disconnected from the internet
Available games:

14. In Game Ads / Reports Detailed reports with an easy online access
In Game Integrated Images
In Game Streaming Video
All integrated elements in a game form one skin on game start we count 1 impression.
Total brand exposure time
Average brand exposure per impression
Average brand exposure per unique user
Impressions / clicks
Video play duration (25%, 50%, 75%, 100% and average)
Full screen video (Initiated and average duration in full screen)
Reminder duration

15. Ad-enabled Games
Top games are now ad-enabled

16. Eyeblaster In Game Ads Solution for Casual Games
Demo
Download and Install a game
Click for video grab of a game

17. In Game in the News
Recent News
“…results were phenomenal. Right now game developers are standing in line to develop using this technology”
Clickz.com 2/8/2007
“Eyeblaster Ads a 'Real' Success”
GameBizDaily.com 2/5/2007
“…the growing number of ad options for casual games is making game advertising more accessible to brands that once focused on traditional advertising, ad executives said”
NYTimes 2/8/2007
Note: Eyeblaster in-game enabled game as displayed in NY TIMES
“eb.in-games enables the choice and flexibility needed to customize brand messages for maximum impact”
GameBizDaily.com 2/7/2007
“Eyeblaster launches new version of in-game ads”
FierceGameBiz.com 2/7/2007

18. How it works: Enabling Inventory In Game
Events & Ad Policy Driven
Game 1
Game 2
DRM Component
DRM Component
Notifying Event Type (1,2,3 etc)
Report on Scenario in Game (Start, Level Change, Stage change) 4 5 1
Create Container per ad policy
Cache on PC
Internal Communication Layer
Eyeblaster Client
EyeblasterClient
Events Manager (Timer, Counter, Ad allocation)
External Communication Layer
Eyeblaster Game Server
2,3

19. Business, Money Flow – And EB Touch Points
Partnership and tech integration
Game Developer (e.g. Game House)
Eyeblaster In Game SDK
$ (%)
Business Arrangement
Partnership and tech integration
Game Publisher (e.g.Real)
Eyeblaster In Game Event Integration
Business Arrangement
$ (%)
$1-$5 CPM
Game Distributor (e.g MSN Games)
Tags from RMP
Business Arrangement
$15 - $35 CPM
Media Seller / Typically the Site Distributing the games

20. Pub Ad Server of Site Distributing the games Eyeblaster
Ask for Ad (Include info on: Game id, developer, pub, genre, sub genre, language, rating etc)
Based on Event & Ad Policy – Ask for an Ad
Trafficking In Game Tags
Send Eyeblaster Tags
Call RMP For Ad
Eyeblaster Enabled Game
Report Impression per flight, creative type and game ID
Game Load on PC
Report ID
Send Ad Policy
Eyeblaster Game Server

21. Use Case Game House and Pop Cap enabled each 5 games
Game House and Pop Cap signed agreement with Destination Site and submitted their Eyeblaster enabled games
Destination site uses DRM technology (Trymedia, softwrap, armadilo or other) and integrate with Eyeblster
Destination site distribute the games and inventory is created
Destination site sales team Sell the video inventory to an agency or advertiser e.g Avenue A
Avenue A traffic In Game flight on their Eyeblaster account
Destination site generate code on their Eyeblaster account and submit in their Pub Ad Server
10m impression in-game streaming video ad delivered Avenue A pays Destination site $300,000
Destination site pay to Eyeblaster $30,000 rich media costs ($3CPM)
Destination site take its share ($300k-$30k) * 60% = $162k and has $108k left to share with game developers
Destination site review Eyeblaster report for % of impression associated to Game House and Pop cap
In Eyeblaster every impression is associated with game ID –Game House have 70% and Pop cap 30% of the flight
Destination site pays GH 70% x $108k = $75,600 and Pop Cap 30% x 108k =$32,400

22. Thank You!

23. Aloha Solitaire Slick and elegant integration
Card Backs: Your logo is constantly displayed in a polite manner on the back of the cards.
Game Background: your logo / message is laid on the sand gradually revealed as the game progresses.
Card Placements: your logo is re-exposed in the game as the card pile is empty.

24. In Game Ads / Integrated Images
Additional Examples

25. Casual Gaming 1 3 2 Female focused opportunities.
Raise awareness of online sweepstakes
Demographics*:
Gender: 68% Female Age: % between years old Family: 60% Married, 50% have children Education: % College Educated Income: 50% have HHI over $50k Internet: % use internet daily, 84% broadband Social: % of users refer their friends
* Nielsen//NetRatings and RealArcade 2005 Annual User Survey 1
Intro message
In game reminder 3 2
Between level pre-roll
Branded playing space